How To Start Up: hear what to do now, next or never when starting & scaling a business. Subscribe to hear more great advice from successful entrepreneurs & receive invitations to our podcast events. Hosted by Juliet Fallowfield, founder of B Corp Certified PR, communications & podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement & reassurance when building your business. We cover everything from founder health, to how to write a p ...
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Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector
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38:15In today’s episode, I’m joined by Emma and Kenny, the co-founders of HipPop — a gut-friendly drinks brand that’s shaking up the soft drinks aisle. While many might have pigeonholed their product as just kombucha, Emma and Kenny have taken a bold and intentional route: positioning HipPop as a go-to soft drinks brand, not a wellness niche. We talk ab…
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Lucie Macleod | How to sell through viral social media: The Hair Syrup story
41:19
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41:19Welcome to How To Start Up, the podcast for anyone looking to start & scale their own business. I'm Juliet Fallowfield & today we’re discussing viral marketing with Lucie Macleod, founder of the TikTok sensation, Hair Syrup. Founded in 2020 with no prior entrepreneurial experience, Lucie combined her understanding of consumer behavior with social m…
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David Abrahamovitch | Grind: How to build a DTC brand
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37:30Building a direct-to-consumer (DTC) brand offers an incredible opportunity to connect with customers and foster long-term brand loyalty. But while the rewards can be significant, so too are the challenges and barriers to entry. That’s why I wanted to speak with someone who has successfully navigated this journey for our season focus on sales. From …
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Laura Harnett | Seep: How to make sales sustainably
33:21
33:21
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33:21PWC reports that over 80% of consumers are willing to pay higher prices for sustainably produced goods so environmental responsibility is clearly a lucrative business as well as being the right thing to do. Laura Harnett is the Founder of Seep, the only B Corp-certified, plastic-free cleaning tool brand in Europe. Having raised a £50,000 Dragons’ D…
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Guy Blaskey: How to scale smart, lessons from a £30M exit
47:21
47:21
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47:21Starting a business is a huge effort, but scaling it to new heights takes a great deal of skill. So, I wanted to hear from a serial founder who has not only grown and scaled a multi-million-pound business, but also decided to start from scratch and do it again. Guy Blaskey founded healthy pet food business Pooch & Mutt in 2007. Having scaled it to …
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Kinga Wilewska | MUJO: How to bring a product to market
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34:38When it comes to bringing a product to market, there are lots of aspects to consider before it reaches the shelves. To learn more, I wanted to hear from someone who has successfully launched products to market. Kinga Wilewska is the Founder & CEO of MUJO, the adaptogenic coffee alternative packed with vital nutrients. Having watched her dad lose hi…
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Lucy Goff | LYMA: How to find clients & generate loyalty
31:35
31:35
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31:35As any founder needs to conquer their fear of sales I wanted to interview a founder who rapidly grew a new sector. After overcoming chronic illness, Founder of LYMA, Lucy Goff, set out to redefine the wellness landscape and share her learnings. Since launching in 2017, LYMA has been at the forefront of science-driven wellness & health optimisation …
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Thea Green MBE, Nails.INC: How to generate sales overseas
34:51
34:51
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34:51How to generate sales overseas? With only 11.9% of UK SMEs exporting their goods & services internationally, more support is needed to help businesses scale overseas. So, I wanted to hear from a founder who has generated millions in international sales. Thea Green MBE founded Nails.INC in 1999 at the age of 23 & has since revolutionised the UK nail…
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Bonus ep: How to be more productive in 2025
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56:19
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56:19Thank you for joining us for How To Start Up’s first panel event & first live recording of the podcast! My name is Juliet, the host of How To Start Up & just wanted to thank you for listening & joining today too. We’re up to over 140 eps & having closed a successful season on all things productivity in December, I wanted to gather some of our guest…
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Molly Goddard & Joel Jeffery | Co-Founders of Desmond & Dempsey: How to sell luxury goods
37:37
37:37
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37:37Selling any product is a skill but selling a product with a luxury price tag is a nuanced skill. As this season is focused on sales I wanted to interview people with experience in differentiating their product in a crowded market & find out how they managed to sell it. Molly Goddard & Joel Jeffery co-founded the luxury pyjama brand Desmond & Dempse…
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George Veness | Founder & CEO of JAB Boxing Club: How to improve productivity through fitness
34:24
34:24
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34:24PureGym reports that 66% of Britons don’t believe they look after their health as much as they should. Since good health is key to being productive, I wanted to hear from an expert about how founders can use fitness to boost their productivity. Following his retirement as captain of the England boxing team, George Veness, Founder & CEO of JAB Boxin…
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Invitation episode for listeners: join our panel event January 27th!
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0:54
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0:54Join Emily Austen, EMERGE & SMARTER, Anant Sharma: Matter Of Form & Eva Alexandridis, 111SKIN to learn their best productivity tips to help you achieve your 2025 goals. On 27th January at 12.30pm GMT, Juliet Fallowfield, host of the How To Start Up entrepreneurship podcast, will moderate the panel. Book via this link. All ticket proceeds will be do…
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Eva Alexandridis | 111SKIN: How to balance productive work & family time
42:04
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42:04We know it’s important to rest, relax & recharge to ensure we’re as productive as possible, but how many founders actually prioritise this & how do we really achieve this? Eva Alexandridis is a founder who has achieved that work / life balance. Having co-founded 111SKIN in 2012 with her husband Dr Yannis Alexandrides, Eva has not only built a globa…
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How to avoid digital overwhelm with Dr Kristy Goodwin, Neuro-Performance Scientist & Author
47:48
47:48
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47:4870% of us use phones for our work, yet we all know how much they distract us. As productivity is crucial for any business I wanted to speak to an expert to help manage this necessary evil. Dr Kristy Goodwin is a neuro-performance scientist & Australia’s leading expert on peak performance in the digital age. Her book Dear Digital, We Need To Talk en…
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How to stay focused at work with Phil Nayna, Life & Performance Coach & Founder of Absolute Mind + Body
43:06
43:06
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43:06Amid a proliferation of workplace tech platforms, Unily reports 77% of UK employees consider notifications from digital tools distracting. Despite being valuable in many areas, clearly workplace tech is hindering focus & productivity. So, I wanted to hear from an expert on how to stay focused at work. Phil Nayna is the Founder of Absolute Mind + Bo…
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How to manage productivity & people with Anant Sharma, Founder & CEO of Matter Of Form
33:52
33:52
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33:52The UK’s Chartered Management Institute has previously found that 41% of managers believe having direct reports increases their own productivity. So, I wanted to hear from someone who has built a strong team to help them achieve more. Anant Sharma is the Founder & CEO of Matter Of Form, a leading luxury brand and digital agency based in London. Hav…
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How to be more productive & less stressed with Emily Austen, Founder & CEO of EMERGE
43:06
43:06
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43:06The British Association for Counselling and Psychotherapy found that 96% of UK entrepreneurs admit to ‘bottling up’ the stress of running their business. Many founders are clearly overwhelmed with too much on their shoulders, leading some to feel a sense of unproductive busyness. So, I wanted to hear from a founder who has cracked the code of produ…
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How to productively build and be purposeful with Asad Hamir Co-Founder of Klyk & Co-Founder of Ocushield
33:52
33:52
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33:52It’s challenging enough to be productive while building one company. However, productively building multiple ventures at once requires incredible focus & purpose. So, I wanted to hear from someone who has achieved this alongside several investor, advisor & board positions all while keeping purpose at the heart of every endeavour. Asad Hamir is the …
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How to harness your hormones at work with Roxy & Margo Marrone, eyeam co-founders
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40:47
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40:47CIPD research shows that 67% of UK working women aged between 40 and 60 with menopausal symptoms had experienced a negative impact on their work, with 79% reporting feeling less able to concentrate at work. Clearly, hormones play a large role in the lives of female founders of all ages. I wanted to hear from a team with great experience in helping …
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How to grow a productive & happy team, Katharine Pooley, Founder & Executive President
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31:41
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31:41With Zippia reporting that happy workers are 13% more productive than unhappy workers, clearly it’s crucial to maintain a supportive and welcoming company culture as you grow your business. Not only will this keep your employees motivated, but you’ll also reap the benefits of higher productivity. So, I wanted to find out how to grow a productive an…
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How to manage a portfolio career with Nnenna Onuba, Founder of LBB Skin
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41:59
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41:59The Department for Education found in 2022 that 63% of UK adults hold multiple roles, demonstrating the extensiveness of the portfolio career. However, how do you create multiple roles for yourself and, importantly, ensure you deliver across them all? To answer this, I wanted to hear from an experienced portfolio career holder who manages several r…
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How to scale your business efficiently with Nina Briance, Founder & CEO of CULT MIA
37:04
37:04
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37:04UK productivity was ‘24% lower in 2023 than it would have been had it continued climbing at the rates seen before the global financial crisis’ according to the Economics Observatory. Given time is the most limited factor for any founder, for our eleventh season I’ve set out to find answers on how we can all improve our productivity in business. Fir…
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How to build multiple brands with Hind Sebti, Founder of whind & Waldencast
43:10
43:10
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43:10Building, scaling and maintaining one brand is challenging. However, successfully creating multiple brands is a brilliant feat of focus and endurance. With this in mind, I wanted to learn from an expert brand builder. Hind Sebti is the founder of whind, a beauty brand that merges both science and sensoriality to deliver Golden Hour Beauty, inspired…
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How to build a dynamic brand with Henrietta Rix, Co-Founder of RIXO
35:48
35:48
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35:48With the UK fashion sector’s annual revenue estimated to be just under £60 billion, it is a highly competitive sector in which you need a strong brand to differentiate your offering. Given this, I wanted to speak with an expert about how to build a fashion brand that stands out from the crowd. In this episode, I speak with Henrietta Rix, Co-Founder…
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How to build your personal brand with Eshita Kabra-Davies, Founder & CEO of By Rotation
29:11
29:11
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29:11With 70% of respondents of a Forbes survey stating they believed personal branding is important, it’s clear that founders need to consider how they promote not just their business, but also themselves as individuals while starting their company. Eshita Kabra-Davies is the founder and CEO of By Rotation, the UK's first peer-to-peer fashion rental ap…
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How to build a digital brand with Lucinda Chambers & Serena Hood, Co-Founders of Collagerie
38:48
38:48
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38:48Building an engaging brand is one of the most challenging parts of starting a company. This is especially true in competitive sectors where you need to cut through the noise to create connections with your target customers. So I wanted to hear from experts on how to build a brand from scratch. Lucinda Chambers and Serena Hood are co-founders of Col…
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How to build an impactful brand with Titi Bello, Founder of Ori Lifestyle
38:08
38:08
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38:08Edelman recently reported that ‘81% of consumers need to trust a brand to consider purchasing it’ so it is clear that brands which take time to build impact, education and purpose into their offering will also build trust with consumers and ultimately increase their sales. In this episode, I hear from Titi Bello, Founder of Ori Lifestyle, the luxur…
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How to create strong packaging for your brand, Randi Christiansen, CEO & Co-Founder Néccessaire
50:45
50:45
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50:45With Protega Global reporting that 77% of UK consumers believe brands should use ‘as little packaging as possible’, it’s important for new brands to research how to reduce their environmental impact. As packaging can be a huge barrier to entry, I wanted to speak to someone who has created a stunning brand package. In this episode, I hear from Randi…
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How to define your brand's audience, Aaron Chatterley, Co-Founder of indu & Feelunique
40:10
40:10
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40:10Defining your target audience is key when building your brand as it’s so important to know who you’re selling your products or services to. In this episode, I hear from Aaron Chatterley, co-founder of teen beauty brand indu and beauty retailer Feelunique. Having co-founded Feelunique in 2005, Aaron and his team grew the business which was acquired …
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How to establish your brand's voice: Millie Kendall OBE, The British Beauty Council
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35:35
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35:35With research showing 90% of marketers agree that brand language is vital for business success, your business needs to speak confidently and clearly. Given this, I wanted to learn from an expert on how you can differentiate your brand’s voice in an ever-crowded market. In this episode, we hear from Millie Kendall OBE, renowned brand builder and fou…
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How to build a print brand in a digital world with Lucy Cleland, Co-Founder & Editorial Director of Country & Town House
35:09
35:09
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35:09We often hear that print newspaper and magazine sales are declining as people switch to digital versions of their favourite titles. However, print still plays an important role in the publishing world and as ‘brand’ is such an important part of this I wanted to speak to someone who had started their own. In this episode, I hear from Lucy Cleland, c…
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How to define your mission, vision & purpose with Julian Parmiter, Co-Founder of Create Academy
39:43
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39:43As defining your mission, vision and purpose statements is an important step when building a comprehensive brand for your business I was keen to speak to someone who has not only done this successfully but also recently. In this episode, I hear from Julian Parmiter, co-founder and CEO of Create Academy. Founded in 2019, Create Academy offers beauti…
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How to build your brand organically through social with Estée Lalonde, CEO & Founder of MIRROR WATER
37:00
37:00
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37:00With Statista reporting there are 35 million Instagram users in the UK, social media platforms are a powerful tool to build brand awareness and convert followers into loyal customers. Given this season is a focus on all things branding I was keen to speak to an expert content creator. In this episode, I hear from Estée Lalonde, CEO and founder of b…
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How to create your brand story with Tom Marchant, Co-Founder of Black Tomato
37:18
37:18
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37:18Creating a brand story is a central part of building your overall brand identity. It’s crucial that your brand story is coherent and resonates with your audience to attract loyal customers. In this episode, I speak with Tom Marchant, Owner & Co-Founder of luxury travel company Black Tomato. Tom and his co-founders launched their business in 2005 af…
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How to exit, with Sherbet Founder Asher Moses
28:31
28:31
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28:31Once you’ve secured investment and used it to build and scale a profitable business, the time might be right to exit. However, when is the right time to sell? In this episode, I speak with Asher Moses, founder & CEO of Sherbet London, the capital’s leading electric taxi company. A serial entrepreneur, Asher grew his original small fleet of London t…
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How to maintain communication with your investors with Michelle Kennedy, Founder & CEO of Peanut
23:36
23:36
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23:36With Sifted reporting that European startup funding plummeted by 40% in 2023, maintaining open and transparent communication with your investors is vital to maintain such an important relationship. In this episode, I hear from Michelle Kennedy, co-founder and CEO of Peanut, one of the fastest-growing social media apps for women. Michelle launched P…
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How to leverage Dragons' Den with Déj Doherty, Co-Founder, The Wholeleaf Company
34:00
34:00
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34:00With over 225 episodes of Dragons’ Den recorded so far, thousands of entrepreneurs have pitched their business ideas to leading investors. However, the show offers a lot more than just investment. In this episode, I hear from Déj Doherty, founder of The Wholeleaf Company, the sustainable palm leaf tableware brand. Déj co-founded his company to redu…
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How to pitch to Dragons' Den with Rohan Radhakrishnan, Co-Founder of Quarter
28:45
28:45
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28:45With episodes of Dragons’ Den often reaching millions of UK viewers, the show is a brilliant platform for entrepreneurs to seek investment while promoting their businesses. So in this episode, I wanted to speak to someone with first hand and recent experience of the show. Rohan Radhakrishnan, is one of the co-founders of Quarter, the acclaimed quar…
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How to pitch to an angel investor with Mathilde Lacombe, Co-Founder & President of AIME
23:59
23:59
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23:59UK angel investors collectively invest £1.5 billion per year and are believed to be the largest source of investment for start-up and early-stage companies. Angel investors can bring cash to your business along with contacts and advice too. In this episode, I hear from Mathilde Lacombe, founder of French skincare and supplement brand AIME. Having p…
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How to pitch to a VC with Steve Tidball, founder of Vollebak
33:11
33:11
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33:11It has been reported that the value of UK venture capital deals in quarters one to three of 2023 fell by 43.1% year-on-year while the number fell by 25.9% in the same period. However, VC deals are still being struck by innovative businesses. In this episode, I speak with Steve Tidball, co-founder and CEO of Vollebak, the material science-driven clo…
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How to set up a investor data room with Laura Fullerton, Founder of Monk
30:05
30:05
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30:05When raising investment, it’s important to present prospective investors with your financial information as clearly as possible. This is where a data room comes into play. In this episode, I speak to Laura Fullerton, the founder and CEO of Monk, creators of the world’s first smart ice bath and cold water therapy app. After discovering that ice bath…
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How to write a pitch deck for investors with Venetia Archer, Founder of Ruuby
25:13
25:13
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25:13According to Seedrs, investors spend an average of 3 minutes and 44 seconds reviewing a pitch deck so clearly, it’s crucial to create one that is sufficiently brief yet still conveys your business proposition to your target audience. In this episode, I hear from Venetia Archer, founder & CEO of Ruuby, the UK's leading at-home beauty & wellness serv…
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How to ask your investors for advice & support with Michael Tobin OBE
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34:50Although securing cash is the key objective when raising investment, money isn’t the only thing to consider. Many investors can offer vital support and advice too. Michael Tobin OBE is a serial founder, author and non-executive chairman of several international businesses and CEO of technology company Telecity from 2002 to 2015, Michael grew the co…
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How to get your finances ready for investors with Daisy Knatchbull, Founder of The Deck
42:54
42:54
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42:54Having decided to raise investment for your business, it’s important to prepare your financials so that prospective investors can assess the inner workings of your company. Given everyone can find business finances complex to get their heads around, I wanted to talk to someone who didn’t come from a financial background but has totally smashed it i…
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How to value your business with Ed Lee, Co-Founder of Bowbridge
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35:00Valuing your business is one of the most important yet challenging aspects of raising investment. It’s important to be realistic while also not underselling your proposition. In this episode, I hear from Ed Lee, founder & director of investment and consultancy firm Bowbridge Capital. Ed and his team work alongside business owners to implement growt…
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How to know when is the right time to seek investment with Jo Fairley, co-founder of Green & Blacks
39:07
39:07
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39:07One of the most challenging aspects is knowing when the right time is to seek investment for your company. If too early your business may not be ready, however, if too late you may slow down its growth potential. In this episode, I speak with Jo Fairley, co-founder of the renowned chocolate company Green & Blacks. Jo co-founded the business in 1991…
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How to meet investors with Francesca Smith, Founder of Frankie's
35:34
35:34
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35:34Approaching and meeting investors can be one of the most daunting aspects when growing a company. From knowing where to find the right ones to crafting your elevator pitch, there is a lot to consider. In this episode, I speak with Francesca Smith, founder of Frankie’s: a membership for businesswomen that helps them connect, collaborate and engage w…
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How to start a sustainable fashion brand with founder Aoife McNamara
26:40
26:40
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26:40With Barnardo's reporting that on average clothing items are only worn 7 times before they are thrown away, the fashion industry is clearly responsible for overproduction and excessive use of resources. However, many emerging brands are encouraging their customers to shop more mindfully to reduce their personal environmental impacts so I was keen t…
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How to focus on the S in ESG with Rafael Museri co-founder of Selina
16:59
16:59
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16:59When building a business from scratch, founders have an opportunity to consider the environmental impact of all their activities, including work travel. According to Statista research, 81% of global travellers believe sustainable travel is important, however, 43% of respondents to a Booking.com survey said they “never, rarely or sometimes” manage t…
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How to create a sustainably minded supply chain with Emilie Holmes, Founder of Good & Proper Tea
32:25
32:25
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32:25When starting and scaling your business, it’s important to consider the impact of your supply chain on not only the planet but also people too. 88% of respondents to an OpenText survey said ‘they prioritise buying from companies that have ethical sourcing strategies in place’, while 64% of 18-24 year-olds surveyed said they would never buy from a c…
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