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Molly Goddard & Joel Jeffery | Co-Founders of Desmond & Dempsey: How to sell luxury goods

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Manage episode 463536138 series 2801707
Content provided by Juliet Fallowfield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juliet Fallowfield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Selling any product is a skill but selling a product with a luxury price tag is a nuanced skill. As this season is focused on sales I wanted to interview people with experience in differentiating their product in a crowded market & find out how they managed to sell it.

Molly Goddard & Joel Jeffery co-founded the luxury pyjama brand Desmond & Dempsey in 2014. Over a decade the couple has redefined the concept of luxury sleepwear & secured listings in Harrods, Harvey Nichols & Selfridges very early on in their business.

Keep listening to hear Molly & Joel’s advice on how they tackled sales.

Molly and Joel’s Advice:

  • Impart your message (in their case the benefits of relaxation) with positivity; buying this product is a treat for yourself, it’s all about fun
  • It’s one thing to love your product but you must take sales seriously
  • Enjoy the art of selling! Share news of your product as widely as you can, and always in an optimistic way
  • Pay attention to the market and always note customer preferences
  • Ask your clients questions, constantly monitor their tastes and their attitudes
  • Be aware of daily sales; if you can achieve wholesale orders this will give you the freedom to take out loans
  • When selling to retail clients, find your niche in the market
  • Use instagram / a website / word of mouth / email your customers
  • PR will pay off and is a valuable tool
  • Branding is important; while obviously the product must be good, you also need to make your customers feel special. This is often achieved with some extra-special packaging
  • Your customers are buying an expensive product and they should feel excited by both the purchase and the product, the anticipation and the reality

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at [email protected] or DM us on instagram @fallowfieldmason.
FF&M recommends:

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

Support the show

  continue reading

130 episodes

Artwork
iconShare
 
Manage episode 463536138 series 2801707
Content provided by Juliet Fallowfield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juliet Fallowfield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Selling any product is a skill but selling a product with a luxury price tag is a nuanced skill. As this season is focused on sales I wanted to interview people with experience in differentiating their product in a crowded market & find out how they managed to sell it.

Molly Goddard & Joel Jeffery co-founded the luxury pyjama brand Desmond & Dempsey in 2014. Over a decade the couple has redefined the concept of luxury sleepwear & secured listings in Harrods, Harvey Nichols & Selfridges very early on in their business.

Keep listening to hear Molly & Joel’s advice on how they tackled sales.

Molly and Joel’s Advice:

  • Impart your message (in their case the benefits of relaxation) with positivity; buying this product is a treat for yourself, it’s all about fun
  • It’s one thing to love your product but you must take sales seriously
  • Enjoy the art of selling! Share news of your product as widely as you can, and always in an optimistic way
  • Pay attention to the market and always note customer preferences
  • Ask your clients questions, constantly monitor their tastes and their attitudes
  • Be aware of daily sales; if you can achieve wholesale orders this will give you the freedom to take out loans
  • When selling to retail clients, find your niche in the market
  • Use instagram / a website / word of mouth / email your customers
  • PR will pay off and is a valuable tool
  • Branding is important; while obviously the product must be good, you also need to make your customers feel special. This is often achieved with some extra-special packaging
  • Your customers are buying an expensive product and they should feel excited by both the purchase and the product, the anticipation and the reality

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at [email protected] or DM us on instagram @fallowfieldmason.
FF&M recommends:

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

Support the show

  continue reading

130 episodes

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