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Neada Deters | Lesse: How to self-fund your startup

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Manage episode 507987212 series 2801707
Content provided by Juliet Fallowfield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juliet Fallowfield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In today’s episode, we’re joined by Neada Deters, founder of LESSE, a skin care brand redefining beauty through simplicity, efficacy and sustainability.

Born in Sydney and now based in New York, Neada began her career as a beauty editor, interviewing leading experts and testing countless products. Yet her own struggles with cystic acne and reactive skin revealed a gap in the market for effective and natural skin care that worked for sensitive skin. In 2018 she launched LESSE, a self-funded business pioneering high-performance formulas that merge active botanicals with brilliant results.

Stay tuned to hear Neada’s insights on building a self-funded beauty business in a VC-driven industry, the lessons she’s learnt in balancing simplicity with efficacy and how she’s working to raise standards in the natural skin care space.

Neada's Advice:

  • Self-funded startups tip: Stay independent and fully in control of your vision
  • Bootstrapping advice: Grow at your own pace without investor pressure
  • Entrepreneurship lesson: Build trust by prioritizing quality and ingredients
  • Small business survival tip: Gain resilience by staying clear and focused
  • Startup motivation: Celebrate small wins along the journey
  • Business growth advice: Be resourceful, run a lean team, and know your numbers
  • Money management for entrepreneurs: Always keep cash flow top of mind
  • Financial planning for startups: Get advice from experts who understand small businesses
  • Working with your partner in business: Define clear roles from the start
  • Founder health tip: Protect your wellbeing — it’s one of your biggest business assets
  • Work-life balance for entrepreneurs: Learn when to push hard and when to rest

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at [email protected] or DM us on instagram @fallowfieldmason.
FF&M recommends:

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

Support the show

  continue reading

139 episodes

Artwork
iconShare
 
Manage episode 507987212 series 2801707
Content provided by Juliet Fallowfield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juliet Fallowfield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In today’s episode, we’re joined by Neada Deters, founder of LESSE, a skin care brand redefining beauty through simplicity, efficacy and sustainability.

Born in Sydney and now based in New York, Neada began her career as a beauty editor, interviewing leading experts and testing countless products. Yet her own struggles with cystic acne and reactive skin revealed a gap in the market for effective and natural skin care that worked for sensitive skin. In 2018 she launched LESSE, a self-funded business pioneering high-performance formulas that merge active botanicals with brilliant results.

Stay tuned to hear Neada’s insights on building a self-funded beauty business in a VC-driven industry, the lessons she’s learnt in balancing simplicity with efficacy and how she’s working to raise standards in the natural skin care space.

Neada's Advice:

  • Self-funded startups tip: Stay independent and fully in control of your vision
  • Bootstrapping advice: Grow at your own pace without investor pressure
  • Entrepreneurship lesson: Build trust by prioritizing quality and ingredients
  • Small business survival tip: Gain resilience by staying clear and focused
  • Startup motivation: Celebrate small wins along the journey
  • Business growth advice: Be resourceful, run a lean team, and know your numbers
  • Money management for entrepreneurs: Always keep cash flow top of mind
  • Financial planning for startups: Get advice from experts who understand small businesses
  • Working with your partner in business: Define clear roles from the start
  • Founder health tip: Protect your wellbeing — it’s one of your biggest business assets
  • Work-life balance for entrepreneurs: Learn when to push hard and when to rest

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at [email protected] or DM us on instagram @fallowfieldmason.
FF&M recommends:

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

Support the show

  continue reading

139 episodes

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