We talk to experts in the Salesforce ecosystem and get actionable insights that can help accelerate your career and help you get more value from your organizations investment in Salesforce.
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Ian Gotts Podcasts
Heartbeat: Tactical Insights for CIOs is your essential guide to mastering enterprise technology leadership. In every episode, we engage in candid, thought-provoking conversations with top CIOs and IT visionaries, uncovering the strategies, challenges, and game-changing innovations driving digital transformation today. From harnessing AI and cloud technologies to orchestrating large-scale organizational change, Heartbeat cuts through the noise to deliver real-world insights that shape the fu ...
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Conversations with founders and leaders of product businesses in the Salesforce Ecosystem. Learn how to start a product company on the AppExchange. AppEtc is hosted by Andy Mahood CTO at Precursive.
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Welcome to the "Jerry-Rigged Business Marketing Podcast," where we dismantle traditional marketing concepts and rebuild them with innovative, practical strategies tailored for small and medium-sized businesses. Hosted by Jerry, a marketing veteran with over 25 years of experience, this podcast offers a unique blend of expert insights, real-world success stories, and actionable advice.
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Accelerating Digital Transformation with Ian Gotts | Change Intelligence & Smarter Salesforce Management
50:58
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50:58How can CIOs turn their Salesforce orgs from chaotic to catalytic? In this episode of The Heartbeat Podcast, host Mike Sommer talks with Ian Gotts, founder of Elements.Cloud, to unpack what it means to implement “change intelligence” in Salesforce environments. Ian reveals the hidden drivers of Salesforce inefficiency—fragmented data, overbuilt sys…
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From Hype to Strategy: David Williamson on AI’s Real Role in the Enterprise
36:46
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36:46💡 Why do so many digital transformation efforts fall flat? According to David Williamson, a seasoned C-level tech exec in life sciences, it's not because of the technology—it’s because of the people. On the latest Heartbeat episode, David joins host Mike Sommer to unpack why transformation fails, how to do it right, and what CIOs must prioritize in…
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Tight budgets. Big expectations. 90 days to deliver.
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43:55In this episode of Heartbeat, we sit down with John Georgatos (CIO @ Mike Morris Law Firm, Interim Global CIO @ VaynerMedia) to break down how he led a bold 90-day IT transformation—turning budget pressure into AI-powered results. 🔹 Legacy overhaul in record time 🔹 Aligning IT with CFO & COO priorities 🔹 Deploying Salesforce Einstein AI 🔹 The rise …
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CIO Mastermind: Building a Vendor-Free Tech Community
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19:38What if CIOs had a place to grow—without vendors, pitches, or fluff? In this episode of The Heartbeat Podcast, host Mike Sommer sits down with Scott Smeester, founder of CIO Mastermind, a private, vendor-free community built to empower IT leaders with strategic clarity, peer support, and real-world leadership development. Scott unpacks the four big…
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The Crunch with Rebecca Wettman, Patrick & Ian Gotts: Data, Process, and the Future of AI
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29:57Rebecca Wettman and Patrick from "The Crunch" recently sat down with Ian Gotts, CEO and Founder of Elements.cloud, to discuss the critical intersection of data, process, and AI in today's rapidly evolving business landscape. While AI and data have dominated recent tech conversations, Ian emphasized a less-discussed, yet equally vital, component: pr…
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From CIO to Strategic Advisor: Lessons on Scaling, Governance & Innovation | Karl Mosgofian Interview
38:30
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38:30What does it take to go from CIO to trusted business advisor? In this episode of The Heartbeat Podcast, host Mike Sommer welcomes Karl Mosgofian—seasoned tech executive and former CIO of Gainsight—to unpack what it really means to lead IT in today’s dynamic enterprise environment. With over three decades of experience, Karl shares hard-earned insig…
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Modernizing Salesforce with AI: Strategic Lessons from Velu Palani’s Enterprise Playbook
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23:49How McKesson’s Velu Palani Leads Saleforce Transformation with AI, Frameworks & Strategic Vision In this episode of The Heartbeat Podcast, host Mike Sommer sits down with Velu Palani, Vice President and Salesforce IT Service Leader at McKesson, one of the largest healthcare companies in the world. Velu shares hard-won insights from leading enterpri…
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AI-Powered CIO: Secrets to Winning the Data War with John Ayers
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41:12In this episode of the Heartbeat Podcast, host Mike Sommer sits down with John Ayers, a seasoned expert in customer experience, AI-driven personalization, and digital business transformation. John takes us through his fascinating career—from the rise of desktop publishing and MP3s to mobile responsiveness and the AI boom—sharing hard-earned lessons…
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The Human Side of Tech: Unpacking AI-Driven Transformation and Cultural Alignment with Glen Stoffel
33:16
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33:16In this episode of the Heartbeat podcast, hosted by Mike Sommer, Glen Stoffel, Chief Strategy Officer at Moon Nox and co-founder of Camp4, delves into AI-driven transformation and the irreplaceable human elements in tech leadership. The discussion centers on professional services in tech, generative AI's role in boosting productivity, and the neces…
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Failing Forward & Building Resilient IT Teams with Tim Winders
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38:55🎧 In this episode of The Heartbeat Podcast, host Mike Sommer sits down with Tim Winders, Associate VP of IT and Deputy CIO at Purdue University. With over 30 years in higher ed IT, Tim shares lessons from leading major initiatives—like the IT centralization across Purdue campuses and unifying Purdue Northwest. He dives into how tech can truly trans…
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The CIO Playbook: Brian Glass on Failing Forward & Building Resilient IT Teams
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46:12Heartbeat host Mike Sommer, sits down with Brian Glass, CIO at Transcend Company, to talk about what it really means to lead IT at scale—especially in high-stakes industries like healthcare. Brian’s journey from early tech curiosity to leadership roles at GM, Volkswagen of America, and Ally Financial is packed with lessons for any CIO navigating di…
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CIO Strategy 2025: Innovation, AI at Scale & Future-Ready IT
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26:14As CIOs navigate 2025, the pressure to drive innovation, scale AI initiatives, and optimize IT strategy has never been greater. In this episode, we break down Gartner’s latest CIO report, exploring how to build a data-driven foundation, manage cybersecurity risks, control tech costs, and secure top talent for emerging technologies. With expert insi…
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From Corporate to Startup: Executing Innovation with Renee Gregor
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44:28Welcome to Heartbeat: Tactical Insights for CIOs. In this episode, we sit down with Renee Gregor, COO of Park Pro, to explore what it really takes to drive innovation beyond just technology—and why execution matters more than buzzwords. With 15+ years of experience in client strategy, working with brands like Macy’s, BMW, Ralph Lauren, and Coca-Col…
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Market Insight: AI-Powered Strategy: How Artificial Intelligence is Reshaping Business Decision-Making
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16:44Discover how AI is revolutionizing strategy development by enhancing analysis, uncovering insights faster, and mitigating biases. Learn how businesses can leverage AI as a researcher, thought partner, and simulator to drive smarter decision-making.By Mike Sommer
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Market Insight - Future Frontiers: The Next Arenas of Competition
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35:56In this episode, we discuss Future Frontiers: The Next Arenas of Competition; we dive into McKinsey’s groundbreaking analysis of 18 emerging industries set to reshape the global economy, with a potential $48 trillion impact by 2040. CIOs will gain key insights into how arenas—defined by high growth and dynamism—offer unparalleled opportunities for …
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Redefining Digital Transformation: The CIO’s Role in the Intelligence Age
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19:11This podcast features Daniel Keith and Mike Sommer discussing digital transformation and the evolving role of the CIO. Keith shares a pivotal career moment that shifted his focus to Salesforce and advocates for "digital evolution" over traditional transformation projects. The discussion explores the Intelligence Age and the importance of augmenting…
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The Human Side of Tech: Leadership and Innovation with Sam Kann
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27:56In this episode of Heartbeat Tactical Insights for CIOs, host Mike Sommer sits down with Sam Kann—a seasoned CIO, entrepreneur, and innovator with over 20 years of IT leadership experience. Sam shares his human-centered approach to technology, emphasizing the power of empathy, stakeholder alignment, and relationship-building in driving successful d…
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Empathy in Leadership: Lessons from Robert Field, CIO at Ozmosys
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22:54Welcome to today’s episode of Heartbeat: Tactical Insights for CIOs, where we explore the cutting edge of generative AI in the legal industry with a leader who’s not just witnessing change but driving it. Our guest is Robert Field, who is at the forefront of innovation at Ozmosys, where he’s transforming how legal professionals interact with data—t…
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Driving Digital Transformation and Customer Value with Greg Killstrom
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18:32In this episode of 'Heartbeat Tactical Insights for CIOs,' host Michael Sommer speaks with Greg Killstrom, a marketing thought leader, consultant, and author of over 20 books. Greg, who has guided Fortune 1000 brands such as Adidas, FedEx, HP, and Coca-Cola, discusses his journey from product designer to marketing technology expert. He emphasizes t…
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Transforming IT Leadership: An Interview with Deepak Sachdeva
27:29
27:29
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27:29In this episode of Heartbeat: Tactical Insights for CIOs, host Michael Sommer speaks with Deepak Sachdeva, a veteran CIO/CTO with 20+ years of experience. Deepak shares insights on aligning technology with business needs, data governance, and digital transformation. He offers actionable strategies for reducing technical debt, fostering collaboratio…
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E23. The Software Architect's Edge - interview with the author, Seb Wagner
35:07
35:07
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35:07Supercharge your career by mastering the essential 7 skills of tech superstars. Most tech professionals—no matter their background or experience—have good technical expertise but are lacking the mission-critical skills they need to truly excel and deliver the best results. It was written for Architects, Developers, and Consultants, The Software Arc…
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Why Your Sales & Marketing Are Out of Sync—How RevOps Can Fix It | ep 20
32:27
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32:27In this meeting, Jerry Suhrstedt, the CEO of Sumolab, interviews Natalie Furness, the founder and CEO of RevOps Automated, about the concept of Revenue Operations (RevOps) and how it can help align marketing and sales teams. They discuss the key components of RevOps, including people, processes, data, and technology, and how it can lead to scalable…
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How I Went From Job Hunting To Client Hunting | ep 19
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39:51In this meeting, Jerry Suhrstedt discussed the challenges of the current job market and the frustration of job seekers. He proposed a shift from job hunting to starting a consultancy or agency, highlighting the benefits and opportunities it offers. Jerry provided steps to get started, including defining a niche, building a brand, and client prospec…
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E21- Futureproofing your Salesforce career
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E20 Business Analysis is the new superpower
58:33
58:33
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58:33Ian Gotts, Founder & CEO of Elements.cloud talks to Caitlin Graaf and Vaness Grant about the importance of business analysis
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E19 - The individual should control their own data
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11:34A fascinating discussion with Iain Henderson, co-founder DataPal.me, on how individuals can control their own personal data, which will in turn help organizations improve their data. Plus we talked about the implications of Data Cloud and AI.
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Be Your Own Boss! How I Started My Own Salesforce Consultancy | Jason Washburn | ep 18
58:53
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58:53The Jerry-Rigged Podcast discussed the benefits of starting an LLC for Salesforce professionals, featuring guest Jason Washburn, owner of the P3 Group. Jason shares his journey from job seeker to successful business owner, emphasizing the flexibility and security that an LLC provides compared to traditional employment. The conversation also covered…
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Digital Content Success: 5 Tactics to Generate Real Sales Leads | Lindsey Wigfield | ep 17
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49:15In Episode 17 of the Jerry-Rig Podcast, host Jerry Suhrstedt and marketing strategist Lindsey Wigfield discuss key content marketing strategies to boost lead generation and sales. They cover the importance of branding, creating compelling and relevant content, optimizing content for SEO, effectively using social media, leveraging email marketing, a…
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E18 - The importance of requirements and user stories
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24:52
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24:52Brandon Z. Wang - Senior Business Solution Architect - EPAM Systems
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Salesforce Process Mapping - UPN vs BPMN | Ian Gotts | ep 15
1:04:01
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1:04:01In this episode of the "Jerry-Rigged Podcast," host Jerry Suhrstedt and guest Ian Gotts, co-founder of Elements.cloud, discuss the importance and benefits of process diagramming, particularly focusing on Universal Process Notation (UPN). Ian explains how UPN simplifies complex processes, making them easier to understand and implement compared to ot…
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Supercharge Your Professional Presence | Lorraine K. Lee | ep 16
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48:58In this meeting, Jerry Suhrstedt and Lorraine K Lee discuss the concept of professional presence and its importance in various aspects of one's career, including job interviews and networking. They emphasize the significance of having a strong LinkedIn presence and the impact it can have on attracting recruiters. Lorraine provides tips on video pre…
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E17- Data Cloud and Data Cloud Certification
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21:29
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Salesforce Admin VS Salesforce Admin - Stephen Pricer | ep 14
1:04:30
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1:04:30During the JerryRigged podcast, Jerry and his guest, Stephen Pricer discuss various topics related to business analytics, technology, marketing, and Salesforce Administrators. They engage in a lively conversation, sharing their experiences and insight around marketing automation, Salesforce Pardot, Salesforce Account Engagement, and Salesforce Sale…
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I Got Salesforce Jobs - I'm A Recruiter - Jamie Worth | ep 13
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1:02:08The Jerry-Rigged Podcast, hosted by Jerry Suhrstedt, focuses on the world of business analysis, marketing, and technology, with a particular emphasis on Salesforce jobs in this episode. His guest was Jamie Worth, a Salesforce recruiter from Oscar Recruiting, who shared her insights on the Salesforce job market and provided advice for job seekers.Ke…
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Sit With Me While I Use Teal To Apply For A Real Job! | ep 12
1:18:03
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1:18:03During the podcast, Jerry Suhrstedt, the host, shared his personal approach to job applications, focusing on the use of a software tool called Teal. He emphasized that while Teal is a helpful tool, it is not the only factor in a successful job search. Jerry credited his numerous interviews to a strong LinkedIn profile and the targeted use of Teal f…
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Behind The Curtain... Unveiling Recruiter Top Secrets | Melissa Grabiner | ep 11
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55:05Jobseekers and candidates... total must watch!In this installation of the Jerry-Rigged Podcast Jerry Suhrstedt, SCA, BA hosts a LinkedIn Top Voice in the HR space, guest Melissa Grabiner discusses the dance between HR, recruiters, and jobseekers. She drops some of her most awesome secrets!!1. Introduction to Melissa Grabiner ender and her expertise…
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Fast Track To Real Job Experience... Clicked.com | Jeff Sample | ep 8
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55:50In this episode of the Jerry-Rigged podcast, Jerry interviews Jeff Sample, the CEO of Clicked.com. Clicked offers a unique way for individuals to gain experience and build their resumes. They provide free pathways for people to explore, build, and launch careers in tech, with partnerships with companies like Salesforce and IBM.Book Now! ➡ FREE Disc…
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How To Be A Badass Salesforce Business Analyst - Vanessa Grant | ep 7
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56:57Vanessa Grant, a prominent figure in the Salesforce ecosystem, joined the Jerry-Rigged podcast to discuss the importance of business analysis in Salesforce projects and the creation of a Salesforce Business Analyst (BA) virtual community. She emphasized the need for empathy, effective communication, and teamwork as key skills for a successful BA, a…
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E14 #expertsreact Salesforce team structures
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34:50Max Maeder, CEO of FoundHQ talks about the amazing research on Salesforce team structures on their website, and the trends they are seeing in Salesforce resourcing
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62 Salesforce Interviews Later... The Full Report | ep 6
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1:01:50Like and Subscribe to get real-world, no-nonsense advice from a seasoned business veteran.Book Now! ➡ FREE Discovery Call https://bookjerry.meFollow ➡ #jerryrigged on LinkedIn to rock your business technology!Jerry spent 4 months pounding the pavement and garnered over 62 job interviews for Salesforce roles. Here's what he learned.1. Job Hunting an…
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Case Study LIVE! | Home Builder's Worst Nightmare | ep 4
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17:15Like and Subscribe to get real-world, no-nonsense advice from a seasoned business veteran.Book Now! ➡ FREE Discovery Call https://bookjerry.meFollow ➡ #jerryrigged on LinkedIn to rock your business technology!In this episode we talk about a Northwest home builder.Stanbrooke Custom Homes was a Tacoma based production custom home builder with a major…
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E13 #expertsreact CAMP (Contained Agile Methodology Process) Nicole Macquire
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Behind The Scenes | Salesforce Recruiters | ep 5
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51:43Looking for a new role in the Salesforce ecosystem?The Jerry-Rigged Podcast dives in to the Salesforce recruiter world with our guest today: Khero Witey from Third RepublicLinkedIn: https://www.linkedin.com/in/kherothetxrecruiter/We put Dallas based, Salesforce recruiter Khero through the paces so you can learn how to navigate the job market with r…
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Laugh & Learn Live! | Salesforce Edition | ep 3
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1:00:53😂😂😂 Come laugh and learn with JERRY-RIGGED PODCAST host Jerry Suhrstedt and special guest Jason Zeikowitz as we poke fun, crack jokes, and pull out some lessons from our ventures as Salesforce Administrators and user training coaches.Like and Subscribe to get real-world, no-nonsense advice from a seasoned business veteran.Book Now! ➡ FREE Discovery…
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Top 5 CRM Solutions: Impact On Business Operations... We're Going Deep | ep 2
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36:06I'm Jerry Suhrstedt, a seasoned entrepreneur and an expert in technology, marketing, and business analysis. Today, I share my insights on a crucial tool for business success: Customer Relationship Management (CRM) software. In this episode, we'll explore the primary categories of CRM platforms and discuss the top CRM products you should consider fo…
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The CRM Roadmap: A Case Study For Beginners #001
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17:03Listen in as Jerry talks about the history of CRM and a phenomenal case study where Salesforce Sales Cloud helped a Tacoma based home builder skyrocket from zero to $12M in sales.Welcome to "Jerry-Rigged | The Business Tech, Marketing, and Analytics Podcast"—where the only thing not taken seriously is the fluff.Like and Subscribe to get real-world,…
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Business Tech, Marketing, & Analytics Starts Here #000
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4:02Well ok, it's our trailer. In episode #0, Jerry introduces Jerry Rigged. The trailer episode that kicks it all off.Jerry Rigged | The Business Tech, Marketing and Analytics Podcast.Like and Subscribe to get real-world, no-nonsense advice from a seasoned business veteran.Book Now! ➡ FREE Discovery Call https://bookjerry.meFollow ➡ #jerryrigged on Li…
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E12 #expertsreact AI and Prompt Engineering
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19:51Mark Good from AIForceTraining.com and Ian Gotts from Elements.cloud talk about how to build and templatize (is this a word?) GPT prompts to get a positive ROI, finding the AI sweetspot, and GPT Dreamin 2024.
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