In this episode of 'Heartbeat Tactical Insights for CIOs,' host Michael Sommer speaks with Greg Killstrom, a marketing thought leader, consultant, and author of over 20 books. Greg, who has guided Fortune 1000 brands such as Adidas, FedEx, HP, and Coca-Cola, discusses his journey from product designer to marketing technology expert. He emphasizes the importance of creating customer value, the convergence of marketing and technology, and the critical role of data. Greg shares insights on overcoming operational challenges, implementing AI, and fostering partnerships between CMOs and CIOs for successful digital transformation. Tune in to learn about actionable strategies for marketing and IT professionals looking to stay ahead in a rapidly evolving landscape.