Best Demandbase Podcasts (2025)

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116: Responsible To, Not For: Rethinking Revenue Enablement - with Sheevaun Thatcher, VP Revenue Enablement at Demandbase 53:59

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8d ago53:59

53:59

In this episode of Women in B2B Marketing, Jane Serra sits down with Sheevaun Thatcher, VP of Revenue Enablement at Demandbase, to unpack what enablement really means when done right. With decades of experience spanning pre-sales, sales, and enablement leadership, Sheevaun shares the lessons learned from building programs that actually move the nee…

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RevOps as the Architect of Modern GTM (with Mark Turner of Demandbase) 42:11

22d ago42:11

42:11

This week on GTM Live, Carolyn and Trevor sit down with Mark Turner, VP of Revenue Operations at Demandbase, to break down how RevOps leaders can build aligned systems, drive better GTM execution, and measure what actually matters. Mark shares how his early background in FP&A shaped his leadership approach, bringing a data-first, analytical mindset…

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117: The Real Work of Partner Marketing: Community, Collaboration, and Growth - with Neha Verma, Founder of the Partner Marketing Community 33:01

1d ago33:01

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In this episode of Women in B2B Marketing, Jane Serra sits down with Neha Verma, founder of the Partner Marketing Community and a 15+ year marketing leader, to explore the evolving world of partner marketing. Neha shares her journey from studying economics in New Zealand to becoming a global voice in partner marketing - and how an “accidental” care…

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115: Demystifying GTM Engineering: How to Architect Growth and Better Buying Experiences - with Ashley Artrip, GTM Engineering Manager at Clay 38:32

17d ago38:32

38:32

In this episode of Women in B2B Marketing, Jane Serra chats with Ashley Artrip, GTM Engineering Manager at Clay, author of Career Design, and host of Career Advice You Never Got, to demystify one of the fastest-emerging roles in revenue: go-to-market engineering. Ashley shares her unconventional path from career coaching and entrepreneurship to hel…

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114: Customer Marketing with Heart: Advocacy, Education, and Internal Champions - with Shannon Howard, Director of Customer & Content Marketing at Intellum 41:05

24d ago41:05

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In this episode of Women in B2B Marketing, Jane Serra sits down with Shannon Howard, Director of Customer and Content Marketing at Intellum, to talk about the real work behind building lasting customer relationships that drive retention, advocacy, and long-term brand love. From her early days in B2C to leading customer marketing in SaaS, Shannon sh…

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113: Building the Netflix of Product Marketing - with Katie Berg, VP of Marketing at Klue | REPLAY EP 59 51:49

1M ago51:49

51:49

** Originally published on May 8, 2024 ** Katie Berg coined a phrase in this episode that stuck with me so much I literally made stickers: F*ck it Energy. It’s about saying yes to big, scary opportunities, chasing fear instead of avoiding it, and putting yourself out there even when you’re not sure you’re ready. And honestly? I think we could all u…

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How to Build Mindshare in the New SEO Era (With Sam Dunning) 44:46

1M ago44:46

44:46

This week on GTM Live, Carolyn sits down with Sam Dunning, SEO leader and B2B growth expert, to unpack how SEO has dramatically evolved and what top-performing companies must do to adapt. They dive into why traditional SEO—focused on keywords, rankings, and traffic—is now too siloed, and how modern SEO needs to align with revenue, messaging, and th…

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112: Marketing That Sells: Lessons from a Dual CMO-CRO - with Shachar Orren, Co-founder, CRO, & CMO at EX.CO 39:08

1M ago39:08

39:08

In this episode of Women in B2B Marketing, host Jane Serra chats with Shachar Oren, co-founder, CRO, and CMO at EX.CO—a rare triple-title leader with a journalist’s storytelling soul and a sharp eye on revenue. Shachar’s unconventional journey from writing film reviews to building a video-first adtech company is full of insight for any marketer nav…

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111: From Agency Hustle to CMO Truth Teller: Building Brands, Teams, and Backbone - with Natalie Cunningham, 2x SaaS CMO 49:50

2M ago49:50

49:50

In this episode of Women in B2B Marketing, host Jane Serra sits down with Natalie Cunningham, a two-time SaaS CMO, former agency leader, and one of LinkedIn’s most refreshingly honest voices in marketing. Natalie’s journey from rural Tennessee to the C-suite is packed with lessons on resilience, leadership, and pushing past “professional” expectati…

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Designing GTM Like a System with Dave Boyce of Winning by Design 48:00

2M ago48:00

48:00

This week on GTM Live, Carolyn sits down with Dave Boyce, Executive Chair at Winning by Design and longtime SaaS builder, to explore why GTM systems are breaking, and what modern companies must do differently to build for predictable, customer-centered growth. They dive into what Dave calls “the layers of sediment” that have built up over time, e.g…

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GTM Masterclass: How to Actually Measure GTM Performance in B2B SaaS 1:05:23

2M ago1:05:23

1:05:23

This week on GTM Live, Carolyn and Trevor walk through a practical, step-by-step breakdown of how companies should be measuring GTM performance—beyond the outdated funnel reports and measurement models that most teams are still relying on. This episode is structured like a mini masterclass: You’ll learn the real stages of the GTM revenue factory, w…

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110: From Creative to Credible: Why Marketers Must Own the Numbers - with Kim Tran, Former Head of Marketing & Business Development at Gimmal 56:57

2M ago56:57

56:57

In this episode of Women in B2B Marketing, host Jane Serra chats with Kim Tran, a full stack marketing leader who helped take Gimmal to a successful exit as Head of Marketing and Business Development. Kim's path into marketing was anything but linear. She started in First Amendment law before building a career focused on growth, brand transformatio…

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109: Marketers of the Future Own GTM - and Build the Systems to Support It - with Chaenara O'Brien, Product Marketing Leader & Strategist at Thought Bakery 37:44

2M ago37:44

37:44

In this episode of "Women in B2B Marketing," host Jane Serra is joined by Chaenara O’Brien - a sharp strategist who splits her time between leading digital GTM at vFunction and consulting with startups via Thought Bakery. Chaenara brings a refreshingly grounded, systems-first lens to modern marketing, shaped by a background in energy trading, opera…

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Ditch “Who Sourced the Deal”: 5 Data-Driven KPIs to Measure GTM Success 28:31

2M ago28:31

28:31

This week on GTM Live, Carolyn unpacks one of the most deeply ingrained—but damaging—habits in B2B go-to-market: measuring success based on which department sourced the deal. While many marketing leaders know this approach doesn’t reflect reality, changing it is hard, especially in legacy orgs with outdated attribution models, internal inertia, and…

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108: Inbox, Interrupted: How to Actually Win with B2B Email - with Kestrel Lemen, Senior Manager Lifecycle Marketing at Zillow | REPLAY EP 05 49:48

3M ago49:48

49:48

** Originally published on January 18, 2023 ** This episode is a favorite for anyone who's ever argued about buttons vs hyperlinks, wondered if open rates still matter, or just wants to get better at email without sounding like a spam bot. Kestrel Lemen is an email powerhouse: part strategist, part storyteller, and hands down one of the most insigh…

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How to Get Real ROI from Paid Media (with Megan Bowen) 58:41

3M ago58:41

58:41

This week on GTM Live, Carolyn sits down with Megan Bowen, CEO of Refine Labs, to unpack why so many B2B companies are pouring budget into paid media, and still missing revenue targets. They break down what’s really going wrong: not too much paid media, but too much spend on a strategy that doesn’t convert. Pipeline is down. Revenue is down. And ye…

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107: Oops, We Did it Again: Marketing F*ckups and Fixes - live panel discussion with Kacie Jenkins (SVP Marketing, Sendoso) and Trinity Nguyen (CMO, UserGems) 56:38

3M ago56:38

56:38

***Recorded LIVE at WIB2BM LIVE ATLANTA*** In this first-ever LIVE IN PERSON episode of "Women in B2B Marketing," host Jane Serra sits down with Trinity Nguyen (CMO at UserGems) and Kacie Jenkins (SVP of Marketing at Sendoso) for an unfiltered conversation about the mistakes, missteps, and full-on f*ckups that shape great marketing leaders. They op…

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MUST LISTEN: The 9 Biggest GTM Dysfunctions in B2B SaaS 53:09

3M ago53:09

53:09

This week on GTM Live, Carolyn and Trevor unpack the 9 go-to-market dysfunctions quietly derailing growth at even the most ambitious B2B companies. They dig into why so many teams, despite big budgets, headcount, and tools, are still struggling to drive efficient growth. Spoiler: it’s not the people. It’s the system. You’ll hear why fragmented data…

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106: The 3Fs of Managing Up: How to Work with Leaders, Consultants, and Teams - with Leanna Adeola, VP Marketing & Chief Brand Strategist at Black Onyx Management, Inc. 44:20

3M ago44:20

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In this episode of "Women in B2B Marketing," host Jane Serra chats with Leanna Adeola, VP of Marketing and Chief Brand Strategist at Black Onyx Management. Leanna, recognized as one of the "Top 40 Under 40" by the Indianapolis Business Journal, shares her journey through various marketing roles, from agency work to in-house positions. They discuss …

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The Ugly Truth About Pipeline (Real Talk for GTM Teams Running on Broken Systems) 43:11

3M ago43:11

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This week on GTM Live, Carolyn sits down with Nick Flamini, host of the Sales Architecture Podcast, to explore the real reasons most go-to-market teams are still struggling—despite all the headcount, tools, and budget. They dig into the myth of “more BDRs = more pipeline,” and why most organizations are missing the data, architecture, and cross-fun…

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105: The Playbook for Your First 90 Days as a Marketing Leader - with Leela Gill, Full-Stack B2B CMO | REPLAY EP 04 33:55

3M ago33:55

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** Originally published on January 4, 2023 ** This episode is an early gem from when the podcast first launched and features the incredibly sharp Leela Gill, a three-time CMO and builder of high-growth B2B teams. Her advice on navigating the first 30-60-90 days in a new marketing leadership role is timeless. And her take on KPIs, internal branding,…

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104: The Secret to B2B Messaging that Lands: Tap into Their Ego, Not Yours - with Rissy La Touche, Founder at Dimple Studio 44:12

4M ago44:12

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In this episode of "Women in B2B Marketing," host Jane Serra speaks with Rissy La Touche, a seasoned marketer, advisor, speaker, and founder of Dimple Studio. Rissy shares her journey from B2C/B2B marketing to business owner, discussing the challenges and rewards of entrepreneurship. The episode delves into the importance of clear communication, se…

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The Hidden Systems Behind REAL Product-Led Growth (with Wes Bush) 47:27

4M ago47:27

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Most SaaS teams claim they’re “doing PLG,” but very few are doing it well. This week on GTM Live, Carolyn and Trevor sit down with Wes Bush, CEO of ProductLed, to unpack why product-led growth often fails—and what to do about it. They explore why PLG isn’t just a pricing model or trial strategy, but a deep, systems-level shift that most teams under…

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104. Series 4 | Episode 4. Is B2B Content Marketing Still Worth It in 2025? With Araminta Robertson, Founder & MD of Mint Studios 28:31

4M ago28:31

28:31

In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. They discuss: The Importance of Content Marketing in 2025 …

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Exposing the Attribution Lie That’s Costing You Millions 58:41

4M ago58:41

58:41

Everyone’s analyzing win rates, but too few teams are asking the harder question: how did that opportunity even begin? This week on GTM Live, Trevor and Carolyn break down the most overlooked stage in go-to-market: what happens before a lead becomes a lead. They unpack why early-funnel signals (the ones that come before forms, meetings, or MQL scor…

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Inside the GTM Black Hole: Why Marketing Can't Prove Impact 46:19

4M ago46:19

46:19

Everyone’s trying to grow pipeline, but only few companies are measuring the part of GTM that actually creates it. This week on GTM Live, Trevor and Carolyn expose why the early-stage “signals” that actually drive pipeline are the ones most teams ignore. They dig into the real problem: teams aren’t tracking signals across the entire pipeline creati…

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Why Your GTM Strategy Isn’t Working (Hint: Attribution, Data, and Unit Economics) 46:45

5M ago46:45

46:45

This week on GTM Live, Carolyn and Trevor dive into the messiness of go-to-market strategy: overspending on pipeline, bad attribution models, and why marketers are often stuck doing RevOps jobs. Carolyn breaks down the trap of chasing new logos without clear ROI, while Trevor shares how his IT-to-marketing journey led to launching Passetto to fix t…

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103. Series 4 | Episode 3. How to Build Trust and Drive Growth with B2B Influencer Marketing, with Vahbiz Cooper, Digital Marketing Manager at Demandbase 31:47

5M ago31:47

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“People buy from people.” And that’s why B2B influencer marketing actually works. In this week's podcast episode, I sat down with Vahbiz Cooper, Digital Marketing Manager at Demandbase, to dig into: What Are the Benefits of Influencer Marketing for B2B Companies? How to Find the Right Influencers? Maintaining Influencer Relationships Effective Chan…

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RV240 - The End Of An Era (And Beginning Of A New One) - Go To Market Live Episode 45 24:18

5M ago24:18

24:18

After a month-long sabbatical that took him across Australia, New Zealand, and Fiji, Chris Walker returns to Revenue Vitals with a life-changing announcement. In this deeply personal episode, Chris reveals a profound shift in his perspective and purpose that has led him to hand over hosting duties to Carolyn Dilks (Co-Founder and Managing Partner @…

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Don’t Persuade Harder; Resonate Stronger: How to Build Messages That Truly Connect -- Ft. Dr. Michael Gerharz, Host of the Irresistible Communication podcast 41:21

5M ago41:21

41:21

Why Good Marketing Often Falls Flat Have you ever launched a marketing campaign that seemed to follow all the right rules—sharp copy, clear calls to action, even a sleek design—only to realize… it didn’t connect? Maybe the message felt off. Maybe no one engaged. You’re not alone. In this episode of the Mindful B2B Marketing podcast, communication c…

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Transforming PMM: How Hattie built productmarketers.com 25:59

5M ago25:59

25:59

In this special 2025 kickoff episode of the Product Marketing AI podcast, host Sean welcomes product marketing trailblazer Hattie, the PMM. They discuss Hattie’s innovative new venture, productmarketers.com, a membership community aimed at helping product marketers build their personal brands both internally and on LinkedIn. Hattie shares her journ…

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103: Forget Best Practices. Test Your Way to What Actually Works. - with Brandi Starr, COO at Tegrita 47:04

5M ago47:04

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Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra speaks with Brandi Starr, COO of Tegrita, to discuss her multifaceted career and insights into effective B2B marketing. Brandi emphasizes the importance of understanding audience needs, advocating for tailored communicati…

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102: Video Killed the White Paper Star: Creating Relatable Content in B2B - with Kristina Keene, Director of Brand and Content at Flip 43:52

5M ago43:52

43:52

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra talks to Kristina Keene, Director of Brand and Content at Flip. Kristina emphasizes authenticity and relatability, advocating for engaging, human-centered content over traditional gated materials like white papers. She hi…

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101: Trust the Vibe: Navigating Marketing Careers with Intuition & Impact - with Amrita Mathur, Marketing & Growth Consultant at Marketing Moonshots 45:19

6M ago45:19

45:19

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra speaks with Amrita Mather, founder of Marketing Moon Side and former marketing leader at Superside, Zapier, ClickUp, and Top Hat. Amrita shares her unique journey in B2B marketing, emphasizing the importance of company cu…

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100: Cheers to 100! A Celebration, Lessons Learned, and What’s Next - with ME! Jane Serra, VP Growth Marketing at Daxtra and Creator of WIB2BM 33:40

6M ago33:40

33:40

In this milestone 100th episode of "Women in B2B Marketing," host Jane Serra reflects on the podcast's journey, sharing her motivations and key lessons learned. Jane discusses the importance of amplifying women's voices in a male-dominated marketing landscape and expresses gratitude to her listeners. She highlights personal growth, overcoming impos…

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RV239 - The Bootstrap Advantage (My CEO Consulting Call) 8:25

6M ago8:25

8:25

In this unique episode, Chris shares the unfiltered audio from a consulting call with an entrepreneur. Chris offers advice from his personal experience building multiple businesses to 7 and 8 figures in revenue. Here’s what you’ll learn in this episode: Why raising VC money might be a sign that your business model needs rethinking The advantages of…

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102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader 40:18

6M ago40:18

40:18

In this episode of the Market Mentors podcast, Matt Dodgson is joined by Kartik Krishnan, a demand-generation expert with experience at Google, Onfido, CapDesk, Beamery, and Founders Factory. Kartik shares his insights on how early-stage B2B tech startups can effectively balance demand creation and demand capture, overcome marketing challenges with…

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RV238 - How To Outcompete $100M Giants (Live Fireside Chat) 52:24

6M ago52:24

52:24

Today’s episode is a live fireside chat recorded at Warmly’s office, where Chris covers why smaller software companies can move faster than larger ones, what customers actually want versus what they say they need, and practical ways to measure what matters in marketing. Here’s what you’ll learn in this episode: Why smaller companies have distinct a…

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99: People Are the Media: How Influence is Reshaping B2B Marketing - with Shama Hyder, Founder & CEO of Zen Media | REPLAY EP 27 47:34

6M ago47:34

47:34

**Originally published on August 23, 2023** This episode is a listener favorite – and it’s one of mine, too. I had the opportunity to chat with the brilliant Shama Hyder, CEO of Zen Media, bestselling author, and four-time LinkedIn Top Voice in Marketing. We covered so much in this conversation, from the evolution of B2B marketing to the rise of in…

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RV237 - Stop Overcomplicating Marketing Measurement | Go To Market Live Episode 44 51:37

6M ago51:37

51:37

When Chris Walker looked at his bank account in 2019, he had $3,000 and student loan debt. In this week’s GTM Live episode, he shares an overview of the choices that led to building successful multi-million dollar companies over the next 6 years, and the personal cost of those decisions. He then spends the majority of the episode examining why B2B …

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98: From Self-Doubt to Success: Lessons from a Solopreneur's Journey - with Lashay Lewis, Founder of Authority Plug (and BOFU Content Marketing Expert) 45:38

7M ago45:38

45:38

Like WIB2BM? Show us some love with a rating or review today! <3 -- Get ready for goosebumps! In this episode of "Women in B2B Marketing," host Jane Serra chats with Lashay Lewis, founder of Authority Plug and a seasoned B2B expert. Lashay reflects on her solopreneur journey, discussing the evolution of her business and the valuable lessons learned…

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RV236 - The Role of Finance Leaders in GTM Success 1:04:37

7M ago1:04:37

1:04:37

In this episode, Chris joinsFP&A Tomorrow host Paul Barnhurst (a.k.a.The FP&A Guy) to talk about the intersection of finance and GTM. Chris shares his perspective on why most B2B companies get GTM investments wrong, the inefficiencies in traditional marketing measurement, and how CFO's and finance teams can play an incredibly strategic role in driv…

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RV235 - Create A High Performing GTM Engine | with Sangram Vajre 1:02:08

7M ago1:02:08

1:02:08

How can CEOs, CMOs, and revenue leaders truly create a high-performance GTM engine? This episode is a live event that Chris Walker did with Sangram Vajre (co-founder & CEO at GTM Partners) where they answer exactly that. Key topics from this episode: Who should really own GTM? Moving beyond “marketing vs. sales” The 4 pillars of pipeline creation W…

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97: Lean Into the Scary: Data, Growth, and Saying Yes in Marketing - with Saima Rashid, SVP Marketing & Revenue Analytics at 6sense 45:09

7M ago45:09

45:09

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra sits down with Saima Rashid, Senior Vice President of Marketing and Revenue Analytics at 6sense. Saima shares her unique journey into B2B marketing, emphasizing the critical role of data and analytics. The discussion cove…

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RV234 - The Pipeline Creation Framework | Go To Market Live Episode 43 45:32

7M ago45:32

45:32

Why do so many companies struggle to generate pipeline efficiently? In this episode, Chris shares exactly why (and new and more effective GTM strategies). Whether you're a CMO, CRO, CEO, or CFO, this episode will challenge your thinking and help you build a smarter GTM strategy with marketing investments that are actually delivering returns. Key to…

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101. Series 4 | Episode 1. Reality of Job Searching as a Senior B2B Tech Marketer Today with Lisa Vecchio, Enterprise Marketing Director at Veed.io 24:39

7M ago24:39

24:39

What's it REALLY like to search for a senior marketing role in B2B tech today? After leaving her company and looking for a job during the second half of 2024, Lisa Vecchio shares her story and insights on searching for a senior B2B marketing role in tech. We discuss: How good or bad is the job market? Did you have a clear idea of what type of job y…

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96: Is Your Account Based Marketing Strategy Driving Revenue or Just Filling the Pipeline? - with Kristina Jaramillo, President at Personal ABM 44:09

7M ago44:09

44:09

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra delves into Account-Based Marketing (ABM) with Kristina Jaramillo, President of Personal ABM. They discuss the evolution of ABM, emphasizing its role in driving revenue and aligning sales and marketing efforts. Kristina h…

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RV233 - My Lessons From Scaling to $22 Million 48:41

7M ago48:41

48:41

Chris joined Brad Zomick’s show (LinkedIn Famous), where he shared insights on personal growth as a founder, his learnings from executing on LinkedIn for 5 years, and the new playbook founders can use to build and grow their companies. Key topics from this episode: The right way to approach LinkedIn (hint: vanity metrics don’t matter) Personal grow…

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95: Beyond the 80/20 Rule: The 4 Level Hierarchy to Linkedin Content - with Erica Schneider, Founder of Cut the Fluff 45:13

7M ago45:13

45:13

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra interviews Erica Schneider, founder of Cut the Fluff and a B2B content expert. Erica shares her unconventional journey from teaching English in Thailand to becoming a content marketing leader. They discuss the importance …

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RV232 - The 3 Pillars of GTM Success | Go To Market Live Episode 42 50:52

7M ago50:52

50:52

This is the first GTM Live episode of 2025, and Chris shares his most recent GTM strategies to help you win. These lessons are especially crucial for companies who want to scale past $10 million ARR. Key topics from this episode: The 3 Pillars of GTM Success: GTM Strategy, GTM Optimization, and GTM Operations. Cost of Growth: Reframing GTM efficien…