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Content provided by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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1:1 ABM Conversation with Honni Marks at Red Hat

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Manage episode 450814174 series 2828523
Content provided by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Honni Marks (1:1 Strategic ABM Lead at Red Hat) joined Eric Gruber on the ABM Done Right Podcast to discuss:
1. What it means to take a strategic 1:1 ABM approach.
2. The role 1:1 ABM should play in an account-based GTM program and how it should be used to expand key accounts.
3. The executive engagement that's needed for a 1:1 ABM program and how we should enable executive engagement teams.
4. How to leverage data to tell the account story
5. The 1:1 ABM content that's needed.

  continue reading

107 episodes

Artwork
iconShare
 
Manage episode 450814174 series 2828523
Content provided by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Honni Marks (1:1 Strategic ABM Lead at Red Hat) joined Eric Gruber on the ABM Done Right Podcast to discuss:
1. What it means to take a strategic 1:1 ABM approach.
2. The role 1:1 ABM should play in an account-based GTM program and how it should be used to expand key accounts.
3. The executive engagement that's needed for a 1:1 ABM program and how we should enable executive engagement teams.
4. How to leverage data to tell the account story
5. The 1:1 ABM content that's needed.

  continue reading

107 episodes

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