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Content provided by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Role of ABM in Snyk's Customer Marketing Program - A Conversation with Rachel Donner

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Manage episode 509113838 series 2828523
Content provided by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode of the ABM Done Right Podcast, Eric Gruber (CEO of Personal ABM) talks to Rachel Donner at Snyk about their ABM programs in relation to their customer success programs.

You will hear:

1. How true ABM belongs closer to sales and CS than marketing, and why the CRO and CCO should own it.

2. What true 1:1 ABM is - and how Snyk is using it to drive adoption, retention, and account expansion.

4. The 1:1 ABM content that is needed to protect and expand accounts.

  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 509113838 series 2828523
Content provided by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Jaramillo and Eric Gruber, Kristina Jaramillo, and Eric Gruber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode of the ABM Done Right Podcast, Eric Gruber (CEO of Personal ABM) talks to Rachel Donner at Snyk about their ABM programs in relation to their customer success programs.

You will hear:

1. How true ABM belongs closer to sales and CS than marketing, and why the CRO and CCO should own it.

2. What true 1:1 ABM is - and how Snyk is using it to drive adoption, retention, and account expansion.

4. The 1:1 ABM content that is needed to protect and expand accounts.

  continue reading

112 episodes

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