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Transforming PMM: How Hattie built productmarketers.com
Manage episode 473809276 series 3288817
In this special 2025 kickoff episode of the Product Marketing AI podcast, host Sean welcomes product marketing trailblazer Hattie, the PMM.
They discuss Hattie’s innovative new venture, productmarketers.com, a membership community aimed at helping product marketers build their personal brands both internally and on LinkedIn.
Hattie shares her journey of navigating tech layoffs, building authority, and growing her LinkedIn following to 38,000. She also provides valuable tips on leveraging personal branding for career security, the importance of networking at scale, and useful tools for content creation and ideation.
Listen in for actionable advice on how product marketers can protect and elevate their careers in a rapidly changing tech landscape.
00:00 Introduction and Guest Welcome
00:46 Hattie's Background and Community Launch
02:15 The Importance of Personal Branding
04:07 Building Authority and LinkedIn Strategy
05:33 Creating a Safe Space for Product Marketers
08:47 Tips for Growing Your LinkedIn Audience
16:00 Tools for Content Creation and Ideation
18:25 Networking and Building Connections at Scale
22:24 Future of Product Marketing and Final Thoughts
25:55 Where to Find Hattie Online
Connect with Hattie on LinkedInCheck out productmarketers.com
19 episodes
Manage episode 473809276 series 3288817
In this special 2025 kickoff episode of the Product Marketing AI podcast, host Sean welcomes product marketing trailblazer Hattie, the PMM.
They discuss Hattie’s innovative new venture, productmarketers.com, a membership community aimed at helping product marketers build their personal brands both internally and on LinkedIn.
Hattie shares her journey of navigating tech layoffs, building authority, and growing her LinkedIn following to 38,000. She also provides valuable tips on leveraging personal branding for career security, the importance of networking at scale, and useful tools for content creation and ideation.
Listen in for actionable advice on how product marketers can protect and elevate their careers in a rapidly changing tech landscape.
00:00 Introduction and Guest Welcome
00:46 Hattie's Background and Community Launch
02:15 The Importance of Personal Branding
04:07 Building Authority and LinkedIn Strategy
05:33 Creating a Safe Space for Product Marketers
08:47 Tips for Growing Your LinkedIn Audience
16:00 Tools for Content Creation and Ideation
18:25 Networking and Building Connections at Scale
22:24 Future of Product Marketing and Final Thoughts
25:55 Where to Find Hattie Online
Connect with Hattie on LinkedInCheck out productmarketers.com
19 episodes
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