Welcome to The Social Edge Podcast—where the hustle of social media meets unfiltered truth. Hosted by Georgia and Isho, this isn’t your typical “how-to-grow-your-following” fluff. We’re here for the entrepreneurs, creators, and rebels who want to crack the code of digital culture, not just play by its rules. Every episode pulls back the curtain on the messy, exhilarating, and often absurd world of online branding. From viral fame to burnout, curated personas to cancel culture, we break down ...
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Createwithestudios Podcasts
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Is “Going Viral” Destroying Creativity? | The Social Edge Ep. 10
21:13
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Everyone wants to “go viral.” But at what cost? In this episode of The Social Edge Podcast, Georgia and Isho dig into one of the most urgent questions of the creator economy: is the obsession with going viral killing real creativity? Inside this episode: - Why creators are now more strategic than creative - How algorithms secretly act as your creat…
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Community vs Audience: The Truth No One Is Talking About! | The Social Edge Ep. 9
43:00
43:00
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In a noisy, distracted digital world, followers are easy to get — but almost impossible to keep. In this episode of The Social Edge Podcast, Georgia and Isho unpack the real difference between audiences and communities — and why most creators, brands, and entrepreneurs get it wrong. We dive deep into: The hidden reason why your audience isn’t conve…
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Why Polished Content Is Dying. The Raw, Real, and Strategic Look | The Social Edge Ep. 8
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15:50
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In this episode of The Social Edge, Georgia and Isho unpack the rise of the “anti-aesthetic” - why raw, real, messy-looking content is dominating online, and how brands are either mastering it or misusing it. Whether you're a content creator, personal brand, or business trying to connect with Gen Z, this episode dives deep into: Why “perfectly impe…
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They’re LYING About AI Replacing You. Here’s the Truth | The Social Edge Ep. 7
25:16
25:16
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Will AI replace humans… or just expose who's not adding real value? In this episode of The Social Edge, Georgia and Isho dive deep into the hype, fear, and facts about artificial intelligence. From ChatGPT to AI-generated videos, deepfakes, and automated DMs — they unpack what creators and business owners must know to stay human in a machine-led wo…
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How We All Got Tricked Into Selling Ourselves Online | Social Media's Dark Shift | The Social Edge Ep. 6
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How We All Got Tricked Into Selling Ourselves Online | Social Media's Dark Shift | The Social Edge Ep. 6 Is social media still social — or just a digital shopping mall? In this unfiltered episode of The Social Edge Podcast, Georgia and Isho break down how platforms like Instagram, TikTok, Facebook, and LinkedIn have morphed from friend-sharing tool…
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This Is Why You're Afraid To Post Online | The Cancel Culture Lie | The Social Edge Ep. 5
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44:33
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Is cancel culture killing authenticity? In this raw, no-fluff episode of The Social Edge Podcast, Georgia and Isho unpack the toxic side of social media: cancel culture, criticism, and the paralyzing fear of being “wrong online.” If you're building a brand, posting content, or running a digital business, this episode will hit hard. You'll learn: Wh…
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The Myth of Overnight Success: Why Real Growth Takes Time | The Social Edge Ep. 4
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In Episode 4 of The Social Edge, Georgia and Isho take aim at one of the most persistent and damaging myths in the digital world: overnight success. It’s easy to believe that one viral post, product drop, or lucky break is all it takes. But behind every “instant” win are years of learning, failing, iterating, and showing up. This episode gets real …
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Imposter Syndrome | How to Build Confidence in Your Own Voice | The Social Edge Ep. 3
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In Episode 3 of The Social Edge, hosts Georgia and Isho dive into a topic that’s more relevant than ever: imposter syndrome, and how it impacts creators, founders, and entrepreneurs in today’s hyper-connected world. If you’re holding back from posting, doubting your expertise, or feeling like you need everything “perfect” before you start—this epis…
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The Tension Between Content Creators & Businesses | The Social Edge Ep. 2
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In this high-impact episode of The Social Edge, hosts Georgia and Isho tackle one of 2025’s hottest debates: Are digital creators or brands leading the charge in the ever-evolving social landscape? They break down the real differences and emerging overlaps between two online powerhouses, personal brands built on influence and trust, and businesses …
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Is There Such a Thing as Authenticity on Social Media? | The Social Edge Ep. 1
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In this premiere episode of The Social Edge, hosts Georgia and Isho break down the myth of “flawless feeds” and get real about what authenticity means in our digital landscape. We’re cutting through the filters and calling out the curated chaos. From “get ready with me” lives to perfectly messy morning routines, we’re asking: is anything on social …
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