Welcome to The Social Edge Podcast—where the hustle of social media meets unfiltered truth. Hosted by Georgia and Isho, this isn’t your typical “how-to-grow-your-following” fluff. We’re here for the entrepreneurs, creators, and rebels who want to crack the code of digital culture, not just play by its rules. Every episode pulls back the curtain on the messy, exhilarating, and often absurd world of online branding. From viral fame to burnout, curated personas to cancel culture, we break down ...
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Createwithestudios Podcasts
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How to Sell on Social Without Sounding Cringe | The Social Edge
30:58
30:58
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Tired of cringe-y sales content? In this Social Edge episode, hosts Isho and Georgia break down a practical system for content that converts without the hard sell. You’ll learn how to use the 80/20 rule (value first, sell second), craft clear offers, and place a CTA on every post-without trashing your brand. We unpack the “airport funnel” for guidi…
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How to Fix Low Engagement on Social Media (It’s Not About Consistency) | The Social Edge
17:00
17:00
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17:00
Are you seeing the expected growth? Don't fall into the trap of repeating the same thing on tiktok if it's not working. Reassess your content marketing and dig into those audience insights to refine your digital marketing and social media strategy. In this episode of The Social Edge Podcast, Georgia and Isho dive into why consistency isn't enough t…
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Burnout, Boundaries & The Algorithm: How to Protect Your Mental Health Online | The Social Edge
35:51
35:51
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35:51
In this honest, high-impact episode, Georgia and Isho get real about burnout in the creator economy—why it creeps in, how it shows up, and what to do when “just one more post” becomes a problem. From comparison spirals to the pressure to stay relevant, they unpack practical ways to protect your headspace without ghosting your growth. You’ll learn h…
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Train Your AI Like a Teammate, Keep Your Voice Human | The Social Edge Ep. 17
25:34
25:34
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In this episode of The Social Edge Podcast, Georgia and Isho dive into the balance between human-led branding and AI-driven content creation. With AI tools enabling content to be created faster than ever, how do you maintain the human touch that builds trust, connection, and authenticity? From personal brands to businesses, this episode explores st…
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How to Build Trust on Social Media and Convert Views Into Clients | The Social Edge Ep. 16
29:03
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29:03
In this episode of The Social Edge Podcast, Georgia and Isho break down the truth behind social media’s obsession with attention. While viral moments can boost visibility, they’re not enough to convert followers into loyal customers. In a world where attention is fleeting, trust is the real currency. In this episode, you’ll learn: ◼️Why attention a…
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Stop Overthinking Your Ideal Client Avatar | The Social Edge Ep. 15
33:28
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On this episode of The Social Edge Podcast, Georgia and Isho dive into the common struggle many creators and entrepreneurs face: overthinking their Ideal Client Avatar (ICA). By focusing too much on perfection, many end up targeting too broad or irrelevant audiences. But getting your ICA right doesn’t have to be complicated. In this episode, you’ll…
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The Psychology of Social Media: Why We Can’t Stop the Scroll | The Social Edge Ep. 14
38:22
38:22
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38:22
In this episode of The Social Edge, we dive deep into the psychological mechanics behind our obsession with social media. Why do we find ourselves endlessly scrolling, even when we start out with a simple check of a notification? This episode explores the addictive nature of social media platforms and the powerful tricks they use to keep us hooked.…
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Why Storytelling Beats Selling on Social Media | The Social Edge Ep. 13
39:26
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39:26
In this episode of The Social Edge Podcast, Georgia and Isho dive deep into one of the most powerful tools in marketing: storytelling. In a world full of constant content, why does storytelling create a stronger emotional connection with your audience than traditional sales tactics? Inside this episode we discuss: Why storytelling connects with you…
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Why Niching Down Is the Secret to Brand Growth | The Social Edge Ep. 12
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Niching down isn’t about limiting your potential — it’s about unlocking it. In this episode of The Social Edge Podcast, Georgia and Isho dive into why focusing on the right niche can help you grow faster, connect deeper, and stand out in today’s noisy creator economy. In this episode we talk about: - Why choosing a niche accelerates your brand grow…
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The Truth About Engagement Hacks: Are They Killing Your Brand? | The Social Edge Ep. 11
26:48
26:48
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26:48
Everyone wants to boost engagement. But at what cost? In this episode of The Social Edge Podcast, Georgia and Isho dive deep into one of the most pressing questions in the world of social media marketing: Are engagement hacks secretly hurting your brand’s long-term success? Inside this episode: Why using engagement tricks like "comment below" and "…
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Is “Going Viral” Destroying Creativity? | The Social Edge Ep. 10
21:13
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Everyone wants to “go viral.” But at what cost? In this episode of The Social Edge Podcast, Georgia and Isho dig into one of the most urgent questions of the creator economy: is the obsession with going viral killing real creativity? Inside this episode: - Why creators are now more strategic than creative - How algorithms secretly act as your creat…
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Community vs Audience: The Truth No One Is Talking About! | The Social Edge Ep. 9
43:00
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43:00
In a noisy, distracted digital world, followers are easy to get — but almost impossible to keep. In this episode of The Social Edge Podcast, Georgia and Isho unpack the real difference between audiences and communities — and why most creators, brands, and entrepreneurs get it wrong. We dive deep into: The hidden reason why your audience isn’t conve…
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Why Polished Content Is Dying. The Raw, Real, and Strategic Look | The Social Edge Ep. 8
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In this episode of The Social Edge, Georgia and Isho unpack the rise of the “anti-aesthetic” - why raw, real, messy-looking content is dominating online, and how brands are either mastering it or misusing it. Whether you're a content creator, personal brand, or business trying to connect with Gen Z, this episode dives deep into: Why “perfectly impe…
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They’re LYING About AI Replacing You. Here’s the Truth | The Social Edge Ep. 7
25:16
25:16
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Will AI replace humans… or just expose who's not adding real value? In this episode of The Social Edge, Georgia and Isho dive deep into the hype, fear, and facts about artificial intelligence. From ChatGPT to AI-generated videos, deepfakes, and automated DMs — they unpack what creators and business owners must know to stay human in a machine-led wo…
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How We All Got Tricked Into Selling Ourselves Online | Social Media's Dark Shift | The Social Edge Ep. 6
41:05
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41:05
How We All Got Tricked Into Selling Ourselves Online | Social Media's Dark Shift | The Social Edge Ep. 6 Is social media still social — or just a digital shopping mall? In this unfiltered episode of The Social Edge Podcast, Georgia and Isho break down how platforms like Instagram, TikTok, Facebook, and LinkedIn have morphed from friend-sharing tool…
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This Is Why You're Afraid To Post Online | The Cancel Culture Lie | The Social Edge Ep. 5
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44:33
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Is cancel culture killing authenticity? In this raw, no-fluff episode of The Social Edge Podcast, Georgia and Isho unpack the toxic side of social media: cancel culture, criticism, and the paralyzing fear of being “wrong online.” If you're building a brand, posting content, or running a digital business, this episode will hit hard. You'll learn: Wh…
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The Myth of Overnight Success: Why Real Growth Takes Time | The Social Edge Ep. 4
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37:37
In Episode 4 of The Social Edge, Georgia and Isho take aim at one of the most persistent and damaging myths in the digital world: overnight success. It’s easy to believe that one viral post, product drop, or lucky break is all it takes. But behind every “instant” win are years of learning, failing, iterating, and showing up. This episode gets real …
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Imposter Syndrome | How to Build Confidence in Your Own Voice | The Social Edge Ep. 3
32:50
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In Episode 3 of The Social Edge, hosts Georgia and Isho dive into a topic that’s more relevant than ever: imposter syndrome, and how it impacts creators, founders, and entrepreneurs in today’s hyper-connected world. If you’re holding back from posting, doubting your expertise, or feeling like you need everything “perfect” before you start—this epis…
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The Tension Between Content Creators & Businesses | The Social Edge Ep. 2
33:08
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In this high-impact episode of The Social Edge, hosts Georgia and Isho tackle one of 2025’s hottest debates: Are digital creators or brands leading the charge in the ever-evolving social landscape? They break down the real differences and emerging overlaps between two online powerhouses, personal brands built on influence and trust, and businesses …
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Is There Such a Thing as Authenticity on Social Media? | The Social Edge Ep. 1
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In this premiere episode of The Social Edge, hosts Georgia and Isho break down the myth of “flawless feeds” and get real about what authenticity means in our digital landscape. We’re cutting through the filters and calling out the curated chaos. From “get ready with me” lives to perfectly messy morning routines, we’re asking: is anything on social …
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