In Episode 4 of The Social Edge, Georgia and Isho take aim at one of the most persistent and damaging myths in the digital world: overnight success.

It’s easy to believe that one viral post, product drop, or lucky break is all it takes. But behind every “instant” win are years of learning, failing, iterating, and showing up. This episode gets real about what it actually takes to build something that lasts.
In this honest, actionable conversation, you’ll learn:
- Why “overnight success” is almost always the result of long-term consistency and grit
- The hidden downsides of going viral—and how sudden growth can actually set you back
- How to stay resilient and motivated when your content flops or growth plateaus
- Behind-the-scenes stories from Elon Musk, Steven Bartlett, Ben Francis (Gymshark), and other digital disruptors
- The crucial role of process, team culture, and sustainable scaling in the creator economy
- How imperfect action, evergreen content, and a long-term mindset drive real results in 2025
If you’re feeling stuck, burned out, or tempted to compare your journey to someone else’s highlight reel, this episode is your reminder: sustainable success is built brick by brick. Because in 2025, the real flex is playing the long game.
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