Best Crackers LLC Podcasts (2025)

1
If You Outsource THIS to AI, Your Business Will FAIL 21:24

Play Pause

4h ago21:24

21:24

Are you trying to make your business more efficient with AI? There's one area of your business that you CANNOT outsource if you want to be in business 10 years from now! We’re tackling one of the biggest challenges every business owner is facing right now: how to embrace technology without losing the human touch that keeps clients loyal for life. W…

1
Names by Paul Wunder 3:06

1d ago3:06

3:06

Goofy names people tend to hate!By Paul Wunder

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Censorship President by Blombird 1:47

2d ago1:47

1:47

By Blombird

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What is ROI and how to you can best use this benchmark your progress. 25:43

6d ago25:43

25:43

This week, Liz and Tony discuss return on investment (ROI) and how business owners and marketing professionals can utilize a specific formula to calculate and leverage ROI for progress. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http:/…

1
256: Skepticrat256 - NSFK Edition 51:14

7d ago51:14

51:14

On this week's episode: The Trump administration sentences the country to Jimmy Fallon ... British racists will show off their patriotism in a roundabout way ... And we learn about the worst science of the year and then we talk about the Ig Nobel Prizes after RFK Jr. To support our show on Patreon, go here: patreon.com/skepticrat To hear more from …

1
The #1 Mistake in Business Capacity Planning (And How to Fix It) 26:01

7d ago26:01

26:01

Are you ready to stop building your business on fantasy numbers? In this episode, we break down how to find your real capacity, spot profit red flags before they bite, and build financial models that actually work. Tune in for practical tips, real-world examples, and a few laughs as we help you unlock smarter growth and healthier profits. Don’t mis…

1
How to Boost Profit & Unlock Consistent Cash Flow In Your Business 20:14

14d ago20:14

20:14

What if you could boost your profit and unlock consistent revenue without adding new services? What actually makes a good subscription service? David and Madeline Ricci dive deep into why recurring revenue isn’t just a nice-to-have; it’s essential for long-term success! You’ll learn how subscription and membership models can create consistent cash …

1
Did Cracker Barrel Just Serve Us New Coke? 36:11

20d ago36:11

36:11

It's been all over the news, social and in our psyche of pop culture, the recent Cracker Barrel rebrand. With a mea culpa issued only seven days after launch, many view this as one of the worst mis-steps in recent corporate branding. Today, Tony and Liz discuss similarities between the launch of New Coke in 1985 and how it followed the same fate. T…

1
How to Break Into Any Industry, Build Credibility Fast, and Stand Out with Pam Goodwin 34:59

21d ago34:59

34:59

What if a single FedEx letter could change your career? In this episode, we sit down with powerhouse real estate developer and three-time bestselling author Pam Goodwin to talk about breaking into male-dominated industries, building a personal brand rooted in trust, and turning bold moves into big wins. Pam shares the strategy for securing book end…

1
What the Heck is a KPI? 24:14

27d ago24:14

24:14

Ever get confused with all of the acronyms marketers used to describe campaigns, measure results and then provide data? Well, KPI is one of the greatest of those confusion creators! Liz and Tony discuss what KPIs are, how to use them effectively and what they can mean for both a marketer and business owner. Liz Hersh and Tony Vann are strategic com…

1
Cracker Barrel Logo Change, PR Nightmare or Genius Marketing? 24:32

28d ago24:32

24:32

Rebranding isn’t just about changing your colors or making a new logo. In this episode, we talk about what most entrepreneurs get wrong about branding and how to do it right. We share examples of brands that failed (and succeeded) at rebrands, how to clarify what your business actually offers, and why recurring revenue only works when your brand me…

1
Harvey the Lone Assassin by Dr Quinn 0:23

1M ago0:23

0:23

Who hasn't always wanted to hear a parody of that weird al song about his hamster...but made about the JFK assassination??By Dr Quinn

1
Analytics: The Science of Understanding and Listening to Consumers 29:21

1M ago29:21

29:21

Marketers need to embrace the importance of analytics in their daily lives. Whether a simple vanity telephone number, survey or more advanced tools such as Google Looksee or Lucky Orange, the voodoo behind marketing can all be revealed through understanding the importance of listening to a consumer. Liz Hersh and Tony Vann are strategic communicato…

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255: Skepticrat255 - Christ on a Cracker Barrel Edition 47:17

1M ago47:17

47:17

On this week's episode: Trump lowers the crime rate in Washington DC by committing fewer crimes ... It ain’t easy being green energy ... And America just says no to Cracker Barrel. To support our show on Patreon, go here: patreon.com/skepticrat To hear more from Evil Giraffes on Mars, go here: facebook.com/EvilGiraffesOnMars Get great deals while s…

1
Should You Ever Offer Your Services for Free? 22:52

1M ago22:52

22:52

Offering something for free can feel risky, but if done right, it’s one of the smartest ways to attract the right customers and build long-term trust. In this episode, we talk about how to use free offers strategically without falling into a scarcity mindset. We break down when free trials actually convert, why empathy is your best sales tool, and …

1
The Bayou Hedge Fund Group 1:03:00

1M ago1:03:00

1:03:00

Terrible Portraits artist and longtime cherished friend Jacob Ryan Reno comes to make Hedge Fund Management ENTERTAINING AS ALL HELL! If you don't know this story, I highly encourage you to go in blind like Jacob did, because I fear I totally gagged him at the main climax of the story. We dive into the ultimate "not like other girls" disgraced Wall…

1
A Swifty Discusses the Brilliance of Taylor Swift's Albums, Songs and Branding 35:40

1M ago35:40

35:40

Well, if you didn't know it, it is the dawn of a new ERA! Specifically, the Orange and Glitter Era. Our resident Swifty, and co-host, Liz Hersh is ready to share all of the Swifty she has within her as she and Tony Vann discuss the many layers of how the Taylor Swift empire has given a masterclass as to how carve a path for marketing, branding and …

1
Foundational Questions Every Founder Needs to Answer 31:13

1M ago31:13

31:13

Most entrepreneurs skip straight to branding and marketing, but that’s not where real business growth starts. In this episode, we talk about the math behind launching or growing a business. David shares his exact process for reverse engineering pricing, setting capacity benchmarks, and identifying the three most critical KPIs for any service-based …

1
Battling the Temptations of Distractions and Marketers and Entrepreneurs 22:59

2M ago22:59

22:59

This week, Liz and Tony discuss the ever-growing temptations of marketing and communicating along with the importance of maintaining focus while growing a business through thoughtful and measurable implementation of critical tools. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digi…

1
254: Skepticrat254 - Natural Porn Killers Edition 49:53

2M ago49:53

49:53

On this week's episode: Marsh needs to see some ID before he can tell you what’s happening in his country ... The DOJ is definitely hiring from Monster.com ... And we learn how flying monsters from the Book of Revelation might affect your weekend. To support our show on Patreon, go here: patreon.com/skepticrat To hear more from Evil Giraffes on Mar…

1
Leadership Habits That Will Make or Break Your Business 21:29

2M ago21:29

21:29

Feeling the weight of your business on your shoulders? We’re diving into how your mindset as a leader (especially when negativity creeps in) can quietly sabotage your team, your sales, and your customer relationships. From the words you choose to the energy you bring into the room, you’re setting the tone for everyone around you. We’ll show you how…

1
I'm 35 and Livin' In My Mama's Basement by Big Jim and the Danglers 3:24

2M ago3:24

3:24

It's about a guy who... you know... is 35 and he um... lives in... in his mama's basement.But I suspect you knew that already...By Big Jim and the Danglers

1
How AI is changing the landscape of strategic communications 19:21

2M ago19:21

19:21

For the first-ever episode of Tales from the Dirt Road, co-hosts Liz Hersh and Tony Vann dive into one of the most prevalent and somewhat controversial topic of artificial intelligence and the tech's impact on strategic communicators. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and d…

1
What Every Business MUST Do BEFORE You Scale 26:06

2M ago26:06

26:06

Think you’re ready to scale your business? Not so fast. In this episode, we share the vital steps business owners miss when scaling their business, and how jumping ahead can sabotage your success. Listen in for the essential steps every entrepreneur must take during the growth phase, including how to document your systems, protect your brand identi…

1
The Minneapolis Aquatennial Coverup 44:55

2M ago44:55

44:55

You ever bestie so hard you and your homegirl's boyfriend wind up at drinks and podcasting? My dear friend Archie joins me in studio to talk about a geographically relevant piece of history for him: The Minneapolis Aquatennial! This is a pretty violent and bloody episode - I mean, what else were people up to in the 30s? - and is a long awaited unio…

1
Karl Bushby 12:01

2M ago12:01

12:01

Rachel Teichman, LMSW, and Victor Varnado, KSN, step into the boots of Karl Bushby, a British adventurer on a mission to walk an unbroken path around the world. His journey spans continents, visa struggles, and frozen tundra. Listeners learn that his expedition, the Goliath Expedition, has been ongoing since 1998. This episode is all about stamina,…

1
Graham Cracker 7:36

2M ago7:36

7:36

Victor Varnado, KSN, and Rachel Teichman, LMSW, crunch into the sweet and surprisingly moralistic history of the graham cracker. Originally created as a healthy food to curb sinful desires, its story takes a far stranger path than you'd expect. The episode blends snack-time trivia with cultural history in the most delicious way. Don't miss this fla…

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253: Skepticrat253 - Big Toilet Energy Edition 56:14

2M ago56:14

56:14

On this week's episode: The Department of Justice wonders if a find and replace for JUMP will work out for them ... Trump will stop just short of throwing a smoke bomb in the middle of a press conference ... And we talk about solutions to the long history of misandrist toilet technology. To support our show on Patreon, go here: patreon.com/skepticr…

1
Marketing That Works: Identifying, Attracting, & Engaging Your True Audience 16:12

2M ago16:12

16:12

Spending money on marketing and still hearing crickets? We’re pulling back the curtain on the #1 reason your message isn’t landing, and how to fix it. Whether you're launching, growing, or ready to scale, the truth is, most business owners are either speaking to the wrong audience or don’t actually know what they stand for. In this episode, we’re b…

1
Trial Of Sean Combs 17:43

2M ago17:43

17:43

Rachel Teichman, LMSW, and Victor Varnado, KSN, explore the complex history behind the legal troubles involving Sean "Diddy" Combs. The hosts unpack high-profile courtroom moments and public reactions with a blend of curiosity and clarity. One interesting fact: the legal proceedings had major implications for the hip-hop industry in the early 2000s…

1
Ozzy Osbourne & Malcolm-Jamal Warner 12:50

2M ago12:50

12:50

In this unforgettable episode, Rachel Teichman, LMSW, and Victor Varnado, KSN, read through the Wikipedia page for the "gay bomb"—a non-lethal chemical weapon concept actually proposed by a U.S. military lab in 1994. The strange idea was to deploy an aphrodisiac to disrupt enemy morale, highlighting one of the more bizarre chapters in military brai…

1
Laserboy by Rummy 2:29

2M ago2:29

2:29

A psychotic child harnessing the power of lasers murders his way through the night......By Rummy

1
Dominate Your Market and Eliminate Competition in 3 Steps 22:30

2M ago22:30

22:30

Did you know that businesses that open six days instead of five see 18% more annual revenue? In this episode, we talk about one of the most overlooked strategies in entrepreneurship, how to outsmart your competition, and our go-to framework for identifying the gap and dominating your market. Madeline shares the story of launching our first company …

1
First Episode Promo 1 1:25

2M ago1:25

1:25

Meet your hosts of Tales from the Dirt Road, Liz Hersh and Tony Vann! The first episode drops on July 29, 2025. Make sure you listen and subscribe so you can catch each new episode as they drop each Tuesday! Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn mo…

1
252: Skepticrat252 - OBBBA the Hutt Edition 59:34

3M ago59:34

59:34

On this week's episode: We’ll spend more time digging into the details of the “One Big Beautiful Bill” than most of the people who voted for it ... Marsh will try not to get us arrested by the UK government for terrorism ... And Marco Rubio takes on a 5th job as the Prince of Nigeria? To support our show on Patreon, go here: patreon.com/skepticrat …

1
The Pricing Model Billion-Dollar Brands Use 20:06

3M ago20:06

20:06

You’re putting in the work. You’ve got the value. So why aren’t more people saying yes? In this episode, we break down one of the most powerful and often misused tools in your business. This 3-tier pricing strategy helps billion-dollar brands boost conversions, lead customers to the 'just right' offer, and grow ROI, without high-pressure sales. We …

1
Client Retention Starts with This ONE THING 25:44

3M ago25:44

25:44

Are you thinking about client retention from day ONE in your onboarding process? Or even better, being intentional about it from their very first interaction with you and your business? In this episode, we’re diving into the critical world of onboarding, and trust us, it's way more than just a first hello. We get fired up about how a terrible onboa…

1
251: Skepticrat251 - Peace Prize Fighter Edition 46:10

3M ago46:10

46:10

On this week's episode: The big beautiful bill goes on a parliamentarian diet ... Donald Trump tries to bomb himself into a peace prize ... And Matt Gaetz's mom isn't mad; she's disappointed. To support our show on Patreon, go here: https://www.patreon.com/skepticrat To hear more from Evil Giraffes on Mars, go here: https://www.facebook.com/EvilGir…

1
Sweat the Small Stuff: Why Details Build Empires 26:06

3M ago26:06

26:06

Sweating the small stuff isn’t optional, it’s essential. In this episode, we break down why the little things in your business are the biggest difference makers when it comes to client retention, reputation, and referrals. From onboarding to email sequences, from lavender towels to the tone of your client calls—we’re unpacking how the micro details…

1
How to Build a Cult(ure) 24:47

3M ago24:47

24:47

Building a "cult" (aka culture) isn't about snacks or slogans, it's about creating a mission so powerful that your team becomes fanatically loyal. We'll break down how great leadership transforms teams from just employees to believers who are obsessed with your vision. You'll learn the three critical truths for building unstoppable team loyalty, wh…

1
7 Traits That Set 8-Figure Founders Apart (and How to Adopt Them) 21:15

3M ago21:15

21:15

Ever wondered what truly sets 8-figure founders apart? it’s not just strategy, it’s mindset. In this episode, we dissect the identity, beliefs, habits, and decision-making patterns of entrepreneurs who break through to eight figures and beyond. You’ll learn from our own journey, and how to go from survival mode to scaling with purpose, precision, a…

1
Coming to the US, Married After 7 Months, and Going All-In On Entrepreneurship (Our Story) 40:17

3M ago40:17

40:17

We’re BACK to share the raw, unfiltered story of how it really started—not just the business, but the mindset, the grit, and the mission behind everything we’ve built. Madeline opens up about her journey coming to the U.S. as a teenager, learning English with flashcards on the floor, and making a promise to herself that she would break the cycle sh…

1
Magical Negro 17:25

3M ago17:25

17:25

Victor Varnado, KSN and Rachel Teichman, LCSW explore the origins and critiques of the “Magical Negro” trope in literature and film. This character type, often portrayed as a wise Black figure whose main role is to help the white protagonist, is examined through a cultural and historical lens. The episode raises thoughtful questions about represent…

1
Charlie The Unicorn 14:17

3M ago14:17

14:17

Rachel Teichman, LMSW and Victor Varnado, KSN dive into the bizarre and whimsical world of Charlie the Unicorn, the viral animated short that took the internet by storm in the mid-2000s. As they read through the Wikipedia page, listeners learn how a simple quest for a candy mountain spiraled into a cult classic. The episode uncovers the surreal hum…

1
Gay Bomb 6:50

3M ago6:50

6:50

In this unforgettable episode, Rachel Teichman, LMSW, and Victor Varnado, KSN, read through the Wikipedia page for the "gay bomb"—a non-lethal chemical weapon concept actually proposed by a U.S. military lab in 1994. The strange idea was to deploy an aphrodisiac to disrupt enemy morale, highlighting one of the more bizarre chapters in military brai…

1
250: Skepticrat250 - Feud for Thought Edition 41:49

4M ago41:49

41:49

On this week's episode: We’ll go full tea on the Musk-Trump breakup ... At least 1.6% of America showed up to make sure Trump had a shitty birthday ... And Heath's getting married. To support our show on Patreon, go here: https://www.patreon.com/skepticrat To hear more from Evil Giraffes on Mars, go here: https://www.facebook.com/EvilGiraffesOnMars…

1
Joy Buzzer 5:14

4M ago5:14

5:14

Victor Varnado, KSN and Rachel Teichman, LCSW get a jolt of amusement diving into the prankster classic—the joy buzzer. This electric gag device has been shocking unsuspecting victims (mildly, of course) since the early 20th century. The episode unravels the invention’s surprising origins and why it’s become a symbol of playful mischief. It's a cha…

1
Passive Aggressive Behavior 7:51

4M ago7:51

7:51

Tension bubbles just below the surface as Rachel Teichman, LCSW and Victor Varnado, KSN explore the slippery concept of passive-aggressive behavior. Whether it’s silent treatment or backhanded compliments, the episode unpacks how this indirect form of expression shows up in everyday interactions. A fun fact? Psychologists once classified it as a pe…

1
Trump's Tesla-la-la-la-la-la-la-la by Blombird 2:53

4M ago2:53

2:53

Just a normal day in the life of Trump. We get to meet Trump at his most vulnerable time of day. Hold on to your hat and jump in!By Blombird

1
249: Skepticrat249 - AI Alternative Artifacts Edition 44:38

4M ago44:38

44:38

On this week's episode: Make America Healthy Again starts to sound an awful lot like the great reset ... We start wondering why there isn’t a Pulitzer for “best press conference question” ... And X hits a person like a Tesla on autopilot. To support our show on Patreon, go here: https://www.patreon.com/skepticrat To hear more from Evil Giraffes on …