))
Did Cracker Barrel Just Serve Us New Coke?
Manage episode 505304526 series 3680862
Content provided by The Dirt Road Group, LLC, The Dirt Road Group, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Dirt Road Group, LLC, The Dirt Road Group, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
It's been all over the news, social and in our psyche of pop culture, the recent Cracker Barrel rebrand. With a mea culpa issued only seven days after launch, many view this as one of the worst mis-steps in recent corporate branding.
Today, Tony and Liz discuss similarities between the launch of New Coke in 1985 and how it followed the same fate. There are connections to be made - and maybe, just maybe, they were BOTH brilliant marketing strategies, not massive failures!
Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com
Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast
11 episodes
Share
