On this episode of Good Business, Clay Vaughan sits down with Casey Baker, Fractional Revenue Executive at Good Agency with decades of experience in sales, marketing, and executive leadership. Together, Clay and Casey unpack how mid-market companies can gain momentum through alignment, clarity, and culture - principles reflected in Clay’s upcoming book, Velocity. Casey shares practical insights on leadership and traction, while Clay introduces the core of his Velocity Framework: Heart, Heading and Hustle.
From hiring decisions to humility-based leadership, Casey and Clay outline how decision-makers can drive traction without burning out their team.
This conversation is for executives, founders, and marketers who want to accelerate results without sacrificing culture. If your business feels stuck or misaligned, this episode delivers a practical lens for gaining traction.
Clay’s new book, Velocity, launches this fall.

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