Accelerate your electrical service business to six-figure months and seven-figure success in record time. Hosted by Clay Neumeyer and Joseph Lucanie, this podcast breaks down the proven frameworks, sales systems, and high-performance strategies used by top electricians and service teams, worldwide. Each episode delivers real-world scripts, elite communication tools, option-building tactics, and premium homeowner experience frameworks that help contractors grow fast, close confidently, and do ...
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Clay Neumeyer Podcasts
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S3 EP08 Trust Before Tools: Why Electricians Keep Losing Sales
24:34
24:34
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24:34Most electricians think success comes from quick fixes, speed, and staying cheap. But real growth? It starts with trust. In this episode, Clay and Joe pull back the curtain on why customers ghost, how to avoid sales "gutter balls," and the real reason why technical skills alone won’t scale your business. 💡 What You’ll Learn: Build rapport without b…
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S3 EP07 The Electrician’s Ad Blueprint: How to Create Unlimited Income (with Forrest Schwartz)
59:12
59:12
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59:12In this episode of The Million Dollar Electrician, Forrest Schwartz returns to break down the tactical side of running paid ads for electricians. Unlike previous high-level discussions, this episode dives deep into actionable strategies from understanding the difference between intent-based vs interrupt-based ads to building a high-converting Meta …
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S3 EP06 The Electrician Who Would Not Quit (Even Where 99% Would) with Andy Keil
1:01:51
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1:01:51In this episode of the Million Dollar Electrician Podcast, we sit down with Andy Keil, founder of Keil Electric who rebuilt his business from the ground up after losing everything. This episode is the raw, faith-filled story of an electrician who built again when there was nothing left to build with. From crawling under houses with a pen and paper …
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S3 EP05 How Hayes Electrical turned a $24 Angi's Lead into $66K in 30 days
1:19:54
1:19:54
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1:19:54Most electricians write off cheap leads. Dorian Hayes turned one into $66,000. In this episode, we break down exactly how Hayes Electrical used trust, process, and a six-option service strategy to transform a $24 Angi lead into a $66K whole-home upgrade all in under 30 days! But it didn’t stop there. You’ll hear how Dorian: - Trained his installers…
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S3 EP04 Real Stories and Real Wins from 3 years of Electrician Breakthroughs
39:02
39:02
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39:02This is the real kickoff. Just Joe and Clay stripped of pretense, reflecting on what it really takes to succeed in this trade, in this business… and in life. From the redemptive force of Star Wars to the raw truth about fear, belief, and bold action, this episode unpacks how electricians get stuck and how some are breaking records in their 5th mont…
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S3 EP03 Turning NEC Fear into Focus and Trade Success with Ruben Young
50:26
50:26
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50:2610 years in the trade. Still not certified. Not because of skills but because of fear. In this episode, we sit down with Ruben Young, Host of The Young Electrician Podcast, to unpack why thousands of electricians delay getting certified and how that fear is costing them everything from income to confidence. Raised on the streets of LA, Ruben didn’t…
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S3 EP02 The 4-Part Growth Machine for Electricians with Forrest Schwartz
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53:02
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53:02Most electricians think they need more leads to grow. But what if your business doesn’t need more work it needs better gears? In this episode, Forrest Schwartz, CoFounder and CEO of TopLineGrowth (co-owner of Keil Electric) breaks down the 4-Part Growth Machine that turned his company from $9K months to over $165 K/month without adding chaos or los…
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S3 EP01 How Tactical Electric Turned Options into Big Outcomes with Sherman Hatley
1:03:09
1:03:09
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1:03:09What if the very thing holding your business back isn’t your leads, your pricing, or your people but your refusal to move before it's perfect? In this powerful episode, we sit down with Sherman Hatley, founder of Tactical Electric. Sherman gets real about what it takes to scale fast from learning emotional intelligence, hiring the right team, offer…
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How to Grow Your Electrical Business in Today’s Changing Trade.
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0:45The electrical trade is changing fast. Experienced electricians are retiring, new technology is reshaping the field, and customer expectations are rising higher than ever. So how do you keep up without losing your footing? In Season 3, we’ll share real-world strategies that actually work in today’s changing trade: ✔️ How to price electrical jobs fo…
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Smart Growth for Electricians: Adding Vans, Services & Profits - Season 3 is Here!
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0:52
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0:52Running an electrical business isn’t just about wiring and breakers. It’s about pricing smart, marketing strong, selling with confidence, and building customer relationships that last. In Seasons 1 & 2, the Million Dollar Electrician community learned how to pull those levers together. Now in Season 3, we’re not backing down, we’re doubling down! W…
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S2 EP53 Record Sales & A Level of Service They Thank Us For with Austin Matthews
41:03
41:03
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41:03Austin Matthews was like most electricians, skilled, honest, and stuck. Until one shift changed everything. In this episode, we uncover the mindset that turned slow calls into $48K weeks. No gimmicks. No hard closes. Just the truth about why electricians are stuck chasing small tickets and what happens when you finally learn how to serve at a highe…
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S2 EP52 Why the Next 5 Years Will Crown or Crush Electricians
16:55
16:55
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16:55The trade is on fire but most electricians don’t even smell the smoke! In this episode, we break down what’s coming next and how to rise above the shortage. Electricians, the trade is shifting fast. 10% of the workforce is retiring every year, and only 7% are replacing them. Meanwhile, demand for power is tripling from data centers, EVs, and more. …
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S2 EP51 The 3X Secret Hiding in Your Customer List
21:33
21:33
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21:33Most electricians chase new leads while ignoring the 3X revenue sitting in their customer list. Discover the repeat-client strategy that delivers bigger sales, more referrals, and long-term growth! In this episode, we uncover the 3X Secret hiding in your customer list. The same strategy that helped one tech turn a slow month into $74K in sales, and…
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S2 EP 50 New homes need Electrical Service too! (And how to get that client!)
21:29
21:29
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21:29Ever walk into a brand-new home where nothing seems broken yet your gut tells you there's more beneath the surface? In this episode, we dissect the *deceptive simplicity* of new construction and reveal how electricians miss thousands of dollars in missed service… just by seeing things the homeowner's way. Joe breaks down the mindset shift required …
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S2 EP49 Three Things Every Electrician Business Needs (That No One Talks About)
24:32
24:32
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24:32Most electricians think success is about being the best on the tools but this episode flips that idea on its head. We break down the three essentials every electrician business must have to truly succeed. The takeaway: shift your thinking, fix your price, and lead with service. Hear how one electrician hit his 5-year goal in just 12 months by doing…
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S2 EP 48 The One Pricing Shift That Unlocks Time, Profit, and Freedom
30:02
30:02
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30:02Most electricians are undercharging, overworking, and stuck wondering why they can’t scale. In this episode, Clay and Joseph share the one pricing shift that unlocks time, profit, and freedom and why slowing down might be the most profitable move you make. What You’ll Learn: Why most contractors stay stuck at $500K/year (and how to break free) The …
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S2 Ep 47 More Sales, More Problems: How to Survive the Success Wave
16:59
16:59
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16:59We unpack what happens after electricians hit record-breaking sales months and why it often feels like you’re more trapped than before. You’ll hear real examples of 100K to 300K jumps… and the growing pains that follow. You’ll discover: - Why your biggest month might actually be a loss. - The “bottleneck effect” of fulfillment. - Dangerous hiring d…
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S2 Ep 46 The Three Electricians. Mr. Fix it, Mr. Sell It, Mr. Service. Which are you?
21:40
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21:40Every electrician fits into one of three categories but only ONE of them builds a lasting, scalable business. In this episode of the Million Dollar Electrician Podcast, Clay and Zac breaks down the 3 core identities he sees in every electrical business owner: Mr. Fix-It – Honest intentions, small paychecks, and no time Mr. Sell-It – Pushy sales tac…
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S2 Ep 45 What’s Actually Holding You Back? (Its not what you think…)
27:44
27:44
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27:44If you're an electrician wondering why your process isn't scaling... this episode will change how you see yourself in the business. In this episode of the Million Dollar Electrician Podcast, Clay and Joe unpack the real barriers behind sales slumps, mindset crashes, and why some electricians double their revenue while others spin their wheels. You’…
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S2 Ep 44 The Power Play Hiding in Plain Sight with Jesse Hurt
48:01
48:01
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48:01Most electricians are chasing the wrong thing, high-dollar installs with low repeat value. But what if the real power play has been sitting in your truck bed this whole time? In this powerful episode, we’re joined by Jesse Hurt, a sales leader at DuroMax Power. With a career that started from the bottom and now spans decades in the generator indust…
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Feeling the slow season blues? This episode lays out the 9 essential brand and marketing truths for electricians that want to dominate their local market without relying on third-party platforms or spending endlessly on leads. From climbing your market's mountain to shout your name, to building a brand that sells before the first knock, Joseph and …
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S2 EP 42 The $52K Service Call and How to Earn Lifetime Clients with 3D Service
25:02
25:02
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25:02Discover how one electrician turned a single service call into $52K of booked work using Service Loop’s 3D service method. This episode dives deep into advanced client experience, trust-based selling, and building lifetime relationships in residential electrical. What if a $16K install wasn’t the ceiling... but the first step? Clay and Joe unpack t…
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S2 Ep 41 From Forgotten to Fully Booked, an inbox goldmine with Zac Garside
1:03:23
1:03:23
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1:03:23Most electricians quote, wait, and walk away. Then wonder why their calendar stays light and their revenue flat. In this episode, Zac Garside reveals why follow-up is the forgotten fortune in your electrical business and how a simple, respectful email system can turn “ghosted” into “booked.” Zac Garside is the CEO of Power Selling Pros and the voic…
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S2 Ep 40 ServiceTitan Crashed and So Did the Sale
24:00
24:00
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24:00What do you do when your CRM crashes and your client is still ready to buy? This is the painful truth most electricians aren’t ready for but need to hear. In this episode of the Million Dollar Electrician Podcast, we break down a real-world sales failure caused by a CRM crash and the bigger failure it revealed. A premium buyer. A confirmed appointm…
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S2 Ep 39 The Hard Truth About Growing a Real Electrical Business
53:41
53:41
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53:41What happens when your dream job becomes your dead end? In this episode, Jacob Dombek opens up about 10 years of hard lessons, failed partnerships, and business pain that finally pushed him to stop owning a job and start leading a real business. Whether you're swinging tools or stuck in the office feeling alone, this episode pulls back the curtain …
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S2 Ep 38 Addicted to Empowered: How Billy Harper Rewired His Life and Built a Business Around It.
56:00
56:00
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56:00What if your rock bottom became the foundation for something unstoppable? In this episode of the Million Dollar Electrician Podcast, Billy Harper, Founder of Empowered Electric, lays bare the gritty truth behind his transformation from addiction to inspiring business owner, community leader, and faith-fueled servant. Billy doesn’t preach. He proves…
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S2 EP37 Low Sales are the symptom, NOT the problem.
16:27
16:27
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16:27Are your electrical sales stuck? Don’t blame your leads, blame the leaks. In this episode, we break down why low sales are just a symptom… and how to fix the real problem. We rip the mask off the “sales problem” myth and reveal what’s really holding back your income. From missed calls, weak follow-ups, and skipped options, to pricing sabotage and o…
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S2 EP36 What 4 Arborists Taught Us About Service That Could Make You Rich
23:26
23:26
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23:26Electricians think their customers are price shopping. But what if the truth is... they’re actually ready to buy and you’re making it hard? In this episode, Joe breaks down his real-world frustration trying to hire tree work, and how FOUR different contractors ghosted what could’ve been a $10K job. We uncover the 3 biggest sins contractors are comm…
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S2 EP35 - You’re Not the Problem. You’re the Bottleneck. (There’s a Difference)
18:42
18:42
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18:42Ever feel like the weight of business, family, and your health is all pressing down at once? You’re not alone and it doesn’t have to be that way! In this episode of The Million Dollar Electrician Podcast, Clay and Joseph unpack the five bottlenecks most electricians face that lead to stress, low sales, and a business that runs you instead of you ru…
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S2 EP34 - Why Electricians Should Stop Forcing Sales on the First Call
25:49
25:49
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25:49Are you still pushing for the close on the first visit? In this episode, we challenge one of the most common sales beliefs electricians hold and reveal why the Two-Call Close might be the highest-leverage shift you can make in your sales process. Discover why the traditional same-day close often fails and how splitting your sales process into two f…
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S2 EP33 - How to Build Boss Options That Practically Sell Themselves
14:38
14:38
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14:38If you’ve ever felt stuck quoting small tickets or getting ghosted after presenting your price, this episode will change the game! Whether you're solo or managing a growing team, this 6-option framework helps electricians win more work without chasing more leads or trying harder to “sell.” In this quick and punchy session, Joe breaks down the exact…
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S2 Ep 32 - How the Loop Method Helped Nathan Miles Crack $75K in 30 Days
47:31
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47:31In this episode, Nathan Miles shares how he leveraged the Loop Method to generate $75K in just 30 days! If you're looking for a proven strategy to scale your business, you won’t want to miss this! After years working for others and putting in grueling 70-75 hour weeks to overcome financial challenges and after recognizing he had maxed out growth po…
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Ep 31 - Take Control & Close the Sale: The Panel-First Strategy
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20:16We explore the critical importance of establishing control during service calls and how it can dramatically improve your sales process and customer relationships. • Going to the electrical panel first is a non-negotiable step that establishes professional control • This approach creates a pattern interrupt that shifts customer expectations and esta…
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Ep 30 - How to Find Clarity and Motivation Beyond the Woodpile
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21:29
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21:29Clay shares a powerful fable about two lumberjacks that reveals why taking breaks to sharpen your tools leads to dramatically better results than non-stop grinding. The story illustrates how stepping away from daily operations to think strategically creates exponential growth for electrical contractors. • The lumberjack who took an hour break to sh…
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Ep 29 - Examining the Platinum Sale Principals
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19:08
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19:08This episode reveals the journey of one of our community stars, Erwin, who successfully completed a project worth $17,000, significantly exceeding his client’s budget by $7,000. Discover the strategies he employed to achieve this milestone, focusing on the core principles of creating value rather than merely competing on price. We delve into the tr…
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Ep 28 - Service vs Projects: The Electrician’s Roadmap to Financial Freedom
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25:57
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25:57The transition from project-based work to service-oriented roles offers electricians invaluable opportunities for growth and stability. Joseph and Clay share insights from their experiences, revealing the challenges faced in construction and how service can provide a more sustainable income model. • Discussion on project chaos and financial strain …
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Ep 27 - Forget One-Time Sales—Here’s How to Build a Goldmine of Loyal Clients
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18:32Captivating solid client relationships can unlock a wealth of opportunities for electricians looking to grow their sales. This episode explores the value of repeat customers, strategies to enhance customer engagement, and the importance of viewing each customer interaction as a chance to build lasting loyalty. • The focus on repeat customers as a k…
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Ep 26 - Stop Charging by the Hour! How to Price for Value & Bigger Sales
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22:04
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22:04This episode emphasizes the significant value of small service calls and how electricians can transform their approach to them. By focusing on building relationships, understanding pricing strategies, and offering greater value, electricians can escape being seen merely as a commodity and secure long-term success. • Small calls can lead to repeat b…
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Ep 25 - How to Generate Amazing Sales Using Empathic Options Design
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21:37What if understanding your clients' emotional needs could skyrocket your sales and set you apart from the competition? In this episode of the Million Dollar Electrician podcast, we promise to unlock the secrets of blending technical expertise with emotional intelligence to transform your business. We'll share how focusing on portable generators whi…
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Ep 24 - Dorian Hayes’ Road to Become a Million Dollar Electrician
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48:31Dorian Hayes shares his transformative journey from earning 40K part-time to nearing one million dollars in sales within 17 months. He emphasizes the importance of learning, customer service, and maintaining a positive mindset for achieving success in the home service industry. • Dorian's leap from industrial work to residential services • The impa…
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Ep 22 - Forged for Success: Brandon Vaughn’s Blueprint for Scaling Electrical Companies
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55:29Unlock the secrets to business success with insights from Brandon Vaughn, a second-generation home service entrepreneur who mastered scalability and sustainability. Brandon shares his compelling journey from working in his father's window cleaning business to creating a thriving venture of his own. Discover the vital concept of the "bus factor" and…
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S2 Ep 23 - Scaling Success: How DT Electric Grew to 9 Vans and a $2.65M Business in 2 Years
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50:07
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50:07Dan Totten shares his inspirational journey of scaling his electrical business from $1.1 million to $2.65 million within a year, highlighting the importance of technology, mentorship, and customer service. He offers actionable insights for aspiring electricians looking to enhance their own operations. • Scaling from 1.1M to 2.65M in one year • Impo…
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Ep 21 - 2025 Momentum: 1 Metric That Can Skyrocket Your Sales
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27:28
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27:28Kick off 2025 by unlocking the secrets to propelling your business to new heights, even while managing unexpected obstacles like a back injury. What if the difference between stagnation and explosive growth lies in how you adapt to our fast-paced, technology-driven world? This episode promises to be your guide, exploring how companies are harnessin…
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Ep 20 - AI Meets the Service Van: The Future of Sales Coaching with SIRO Ridealong
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46:26
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46:26What if you could transform your sales strategy with the power of AI? On this episode of the Million Dollar Electrician podcast, we welcome Joe Jordan, co-founder of SIRO AI Ride Along Technology, who unveils the future of the home service industry. Joe shares the unique challenges faced by electricians and how AI ride-along technology, in partners…
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Ep 19 - Cultivating the Trade, Culture, and Big Ass Alliances with Rusty Page
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50:28Discover the journey of Rusty Page, the mastermind behind Page Electric, as he shares his transformation from a master electrician at the University of Kentucky Hospital to a business owner with over $4 million in gross revenue. Rusty's story is one of resilience and strategic vision, spurred by a timely nudge from his friend Chris, an executive at…
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Ep 18 - Power Moves: Mastering Generator Service Strategies with Travis Terrebonne
1:03:18
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1:03:18Unlock the secrets to a thriving generator service business with our latest episode, where we promise you'll learn how to sustain success by prioritizing maintenance contracts over sheer installation numbers. We journey through the unique landscape of the generator market, explaining why specialized service and rapid response are more lucrative tha…
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Ep 17 - Dont Major in Minor Things: Launch Into 2025
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19:47
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19:47Discover the secret to skyrocketing your electrical business as Peter, one of our standout clients, reveals how he turned a simple service call into a whopping $26.5K sale. By offering customers multiple options, Peter shattered the assumption that clients only seek budget solutions. We're here to remind you that your potential is limitless when yo…
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Ep 16 - Why We Dont Recommend Recommending Solutions to Your Customers
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20:34
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20:34Unlock the secret to boosting your sales with strategic communication and impeccable timing. Imagine effortlessly increasing your sales by aligning your offerings with client priorities. We'll guide you through the art of handling customer requests by addressing primary concerns first and then thoughtfully integrating additional solutions. In this …
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Ep 15 - Code Red: How Guillermo Uses Metrics to Power Service Performance to $3M+/yr
1:10:11
1:10:11
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1:10:11Master the art of transforming your electrical business into a thriving enterprise as we uncover the secrets to professionalism, profitability, and ethical standards in the industry. Discover why adopting a professional image with black uniforms can be both cost-effective and appealing, and learn how to overcome pricing objections by educating clie…
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Ep 14 - Scaling a 7-Figure culture with David Naples
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40:58Imagine scaling your electrical business to generate $3.7 million a year with just 10 service vans. In our latest episode, we sit down with David Naples, a seasoned electrician and the visionary owner of Expert Wire in Delaware, who shares how he turned a childhood trauma into a thriving company focused on safety and satisfaction. Learn how a remar…
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