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Ep 19 - Cultivating the Trade, Culture, and Big Ass Alliances with Rusty Page
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Discover the journey of Rusty Page, the mastermind behind Page Electric, as he shares his transformation from a master electrician at the University of Kentucky Hospital to a business owner with over $4 million in gross revenue. Rusty's story is one of resilience and strategic vision, spurred by a timely nudge from his friend Chris, an executive at Big Ass Fans. Listen to Rusty's reflections on overcoming monopolistic competitors, the significance of strategic partnerships, and his dedication to teaching and nurturing new talent in the electrical trade—an essential element in his recipe for success.
Explore the dynamics of a company that achieved platinum status by embracing every opportunity and delivering exceptional customer service. Rusty unveils the logistical triumphs and challenges of handling demanding clients like Amazon, emphasizing the importance of the right equipment and teamwork. This episode brims with actionable insights into building strategic alliances, like one that garnered $750,000 with a 73% profit margin, and proactive strategies that elevate businesses beyond complacency in the competitive landscape of the electrical industry.
Rusty also highlights the transformative power of communication and company culture in fostering a thriving business. From transparent communication practices to a supportive work environment, Rusty shares how Page Electric creates customer loyalty and employee satisfaction. With stories of personal dedication and mentorship, Rusty invites fellow electricians to reach out for guidance, underscoring his commitment to uplifting the industry and the profound satisfaction derived from guiding apprentices. Join us for an inspiring conversation filled with practical insights and heartwarming tales that illuminate the path to becoming a million-dollar electrician.
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Chapters
1. Million Dollar Electrician Podcast Introduction (00:00:00)
2. Platinum Installer's Profitability and Efficiency (00:11:12)
3. Customer Service in Electrical Work (00:18:56)
4. Company Culture and Employee Engagement (00:28:46)
5. The Value of Teaching in Trades (00:36:53)
6. Effective Communication in Electrical Business (00:45:25)
7. Direct Access to Rusty Page (00:49:42)
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