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S3 EP01 How Tactical Electric Turned Options into Big Outcomes with Sherman Hatley
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What if the very thing holding your business back isn’t your leads, your pricing, or your people but your refusal to move before it's perfect?
In this powerful episode, we sit down with Sherman Hatley, founder of Tactical Electric. Sherman gets real about what it takes to scale fast from learning emotional intelligence, hiring the right team, offering premium service options, and shifting from order-taker to general contractor mindset.
This isn’t a story of overnight success. It’s the real cost of going all in of being present over perfect and replacing guesswork with system.
Whether you’re a tradesperson, business owner, or leader, this one is packed with wisdom on leadership, resilience, and service-based sales.
💡 What You’ll Learn:
- The moment Sherman realized options-based selling could 10x revenue
- How one cold-call turned into a $90K solar project
- Why turnkey service wins over DIY customers
- The role of CSRs and how they’re a growth multiplier
- What Sherman would tell his past self about partnerships and people
- How the Service Loop Method redefined his whole business approach
- The community support that kept him going through burnout
⚡️Featured Guest:
Sherman Hatley, Founder, Tactical Electric
Veteran and Leader. Known for his all-in approach, authenticity, and results-driven mindset.
🌐 Website: https://tacticalelectrical.com/
📧 Email: [email protected]
📞 Call: 208-901-8568
🔗 Resources:
⚡️Take your electrical service business to the next level!
Join the SLE Pro App Community!
⚡️Podcast Powered by Duromax Generators.
Making turnkey power solutions easy.
📧 Email: [email protected]
🌐 Website: www.duromaxpower.com
📞 Call: 909-490-5789
⚡️Jump into the Million Dollar Electrician Community and connect with real business-minded sparkies! https://www.facebook.com/groups/844859526389567
⚡️If you are an electrician looking for trade-specific business training in pricing, options, sales, attraction, and marketing strategies, Then our Loop Method is your answer!
⚡️Join us and learn how to serve and earn at the highest level.
#ElectricianPodcast #TradesBusiness #ServiceLoopMethod #ElectricianSuccess #ResidentialElectrician #FromFieldToOffice #ElectricianEntrepreneur #TacticalElectric #ColdCallSuccess #ElectricalBusinessGrowth
Chapters
1. Sherman’s Leap of Faith – Betting It All (00:00:00)
2. Scaling with the Right Mindset (00:02:30)
3. The 300K Month & What It Taught Him (00:04:45)
4. Turnkey Solutions = Higher Sales, Better Service (00:07:05)
5. Options Over Price Books: The Game-Changer (00:10:10)
6. How SLE Training Built His Confidence & Team (00:13:00)
7. Culture, Community & Why the SLE Brotherhood Matters (00:15:40)
8. Advice to Electricians: Progress, Not Perfection (00:18:00)
9. What Sherman Would Change If He Started Over (00:20:30)
10. Final Thoughts on Building Legacy & Leadership (00:22:00)
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