Welcome to the Business Advisor Podcast, the go-to show for accountants, bookkeepers and CFOs tired of the grind of client work and eager to step into the role of a business advisor. This podcast is designed for those looking to increase their income and impact by transforming businesses and lives. Each week, we bring you practical, workshop-style episodes, insightful conversations, and a good dose of humor to equip you with the confidence, clarity, and cash flow strategies you need. So, hit ...
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Amanda C Watts Podcasts
Now is the time of the Pioneering Practice! Best selling author and marketing expert Amanda C. Watts shares her book 'The Pioneering Practice' as an audiobook. Described as 'The number 1 authority in marketing for accounting firms in the world' Amanda's insights will transform the way you market your accounting practice. LEARN HOW TO MOVE WITH THE TIMES AND NOT GET LEFT BEHIND. There is becoming a strong divide in the accounting industry. There are accounting practices that are pioneering th ...
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A podcast about authors reading their audiobooks from Penguin Random House Audio.
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S10 E42: Julian Brave NoiseCat, Dominic Hoffman, and Na'kuset
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15:28In this episode, meet writer and filmmaker Julian Brave NoiseCat, actor, playwright, and audiobook narrator Dominic Hoffman, and Indigenous activist Na’Kuset. Listen to Julian Brave NoiseCat highlight the use of endangered native languages throughout his novel, hear Dominic Hoffman share his experience reading and narrating his own work, and hear N…
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Welcome to this episode of The Business Advisor Podcast and in this episode, I’m tackling a subject that makes even the most confident advisors crumble: pricing. I know that feeling—the sweaty palms and tight throat when you have to state your fee, terrified of hearing a "no." I see so many people undercharging or stuffing their offers with extras,…
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S10 E41: Anna Gifty Opoku-Agyeman, Beth Macy, and Dr. Ben Rein
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16:41By Penguin Random House Audio
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106. How To Get Clients Without Slimy Sales Calls
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19:49For years, I followed the gurus' advice on sales calls, and I hated every slimy, scripted minute of it. The multiple calls, the hidden pricing, and the high-pressure tactics felt awful for me and my prospects. So, I flipped the entire process on its head and created what I call the 'Champagne Close.' Instead of holding back information, I give my p…
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S10 E40: Eleanor Hamby and Sandra Hazelip, Kevin Fredericks, and Josh Malerman
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16:24In this episode, meet world-travelling octogenarians Eleanor Hamby and Sandra Hazelip, comedian and KevOnStage Studios founder Kevin Fredericks, and writer and musician Josh Malerman. Hear Eleanor Hamby and Sandra Hazelip on the power of travel and aging with “grace and adventure” all over the world, Kevin Fredericks on what he’s most excited for l…
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105. How to Say No Without Guilt (And Make More Money)
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14:58Welcome to this episode of The Business Advisory Podcast and today, I'm getting brutally honest with you. Have you ever felt that creeping dread, that little whisper in your gut telling you "this isn't it," even as you nod and smile and say "yes"? I know I have, and I bet you have too. We've all been there – taking the meeting we don't need, saying…
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S10 E39: Clea Shearer, Mary Roach, and Mark Mazower
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8:47In this episode, meet co-founder of The Home Edit Clea Shearer, writer Mary Roach, and historian Mark Mazower. Discover what inspired each of these authors to write their books, and find out who they would cast to narrate if they hadn’t read their audiobooks themselves.Cancer is Complicated by Clea Shearerhttps://www.penguinrandomhouse.com/books/74…
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104. How To Stand Out Online And Attract Ideal Clients
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11:39In this episode, I pull back the curtain on the single most powerful shift you can make in your business: leveraging your unique intellectual property (IP). For too long, I've seen brilliant accountants, bookkeepers, and CFOs stuck in the "trading hours for money" trap, feeling like they're just one bad month away from panic mode. The constant hust…
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S10 E38: Sasha Bonét, Rickey Laurentiis, and Samin Nosrat
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16:16In this episode, meet writer Sasha Bonét, poet Rickey Laurentiis, and chef Samin Nosrat. Learn why recording her audiobook made Sasha Bonét feel like a musician, how the title of Rickey Laurentiis’s poetry collection acted as a premonition, and how Samin Nosrat turned her journey to reconnecting with food and cooking into her new book.The Waterbear…
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S10 E37: Special Edition for Library Card Sign-Up Month
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15:09If you find yourself in need of a few moments of beauty, a breeze of empathy, and the warmth of a shared quiet space, this special episode of This Is the Author is for you. We’re celebrating Library Card Sign-up Month (all September long) by hearing from authors on their favorite library memories. Listen to clips from interviews with Naomi Watts, G…
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103. My 6-Step System for £500k Revenue, 200k Profit and a 10-Hour Work Week
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24:44Are you trapped in the belief that growing your financial advisory business means more clients, more hours, and more stress? I'm here to tell you that is a story you've been sold, and it’s not the truth. You can scale without the burnout, and in this episode, I'm showing you exactly how. I’m pulling back the curtain on my proven "Scalable Six" syst…
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S10 E36: Dr. Ingrid Clayton, Carla Ciccone, and Sam Sussman
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14:13In this episode, meet clinical psychologist Dr. Ingrid Clayton, writer Carla Ciccone, and writer Sam Sussman. Tune in to hear about the personal experiences that inspired each of these authors to write their books, and what it was like to record their audiobooks. Plus, learn how sneakily difficult it is to pronounce the word “onions.”Fawning by Dr.…
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102. Building Authority In The New Advisory Era
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12:40This week, I created 11 pieces of content in just seven days. And no, it’s not about burnout—it’s about being strategically visible in today's advisory era. If you're still relying on referrals and your good work alone, you're falling behind. In this episode, I pull back the curtain on my exact strategy. I’ll show you how to use psychological trigg…
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S10 E35: Christine Webb, Jim Reese, and Reza Aslan
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15:32In this episode, meet primatologist Christine Webb, writer and poet Jim Reese, and writer and Emmy-nominated producer, Reza Aslan. Hear Christine Webb on the dangers of human exceptionalism and what we can do about them, Jim Reese on the intensity of the audiobook studio, and Reza Aslan on what he’s most excited for listeners to hear in this 20th a…
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101. The one where you are stuck doing the work.
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10:01I have a confession: I used to wear my ability to execute everything like a badge of honor. I built a successful six-figure business that looked impressive from the outside, but on the inside, I had created a prison. I call it the "monster business," and it demanded I feed it with my personal time and energy every single day, leaving me burnt out a…
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S10 E34: Austin Channing Brown and James Delbourgo
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11:20In this episode, meet author and speaker Austin Channing Brown, author of Full of Myself, and historian James Delbourgo, author of A Noble Madness. Learn what inspired each of these authors to write their books, and what it was like for them to record their audiobooks. Full of Myself by Austin Channing Brownhttps://www.penguinrandomhouse.com/books/…
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I’m thrilled to hit the 100th episode of the Business Advisor Podcast! Starting this journey, I dreamed of inspiring advisors, accountants, and coaches to break free from the grind of compliance work and embrace their potential. I never imagined it would spark over 25,000 downloads across the UK, USA, Australia, and beyond in just 18 months. Your h…
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S10 E33: Johnathan Walton, Angus Fletcher, and Dr. Vonda Wright, MD
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16:38In this episode, meet authors Johnathan Walton, Angus Fletcher, and Dr. Vonda Wright. Discover how Johnathan Walton went from being the victim of a con artist to teaching others how to defend against scammers, hear Angus Fletcher on surprise pronunciation lessons in the studio, and listen to Dr. Vonda Wright on confronting the realities of aging fo…
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Ever felt that selling a £2,000 service is an uphill battle? In this eye-opening episode, I dismantle the myth that lower prices mean easier sales. She reveals why selling a £20,000 advisory offer is not only more profitable but also psychologically easier for both you and your client. I show you how premium pricing fundamentally shifts the dynamic…
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S10 E32: Thomas Chatterton Williams, Robert B. Reich, and Kaila Yu
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19:30In this episode, meet Thomas Chatterton Williams, author of Summer of Our Discontent, Robert B. Reich, author of Coming Up Short, and Kaila Yu, author of Fetishized. Hear Thomas Chatterton Williams on the pivotal and complex meaning of the summer of 2020, Robert Reich on what he would most like listeners to understand, and Kaila Yu both on what ins…
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98. How to Sell Without Selling Your Soul
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12:10Does the thought of "selling" make you feel awkward, pushy, or fake? You're not alone. Many advisors love helping clients but dread the sales process. In this episode, I flip the script on selling, reframing it not as a necessary evil but as a powerful form of service. I introduce the "SELL Method," a four-part framework designed to help you approa…
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S10 E31: Zadie Smith and Nick Laird, Anne Waldman, and Fannie Flagg
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15:17In this episode, meet authors Zadie Smith and Nick Laird, Anne Waldman, and Fannie Flagg. Hear Zadie Smith and Nick Laird on writing a book for their children and working together in the studio, discover why poet Anne Waldman describes recording her audiobook as a “sonic investigation,” and learn what Fannie Flagg is most excited for listeners to h…
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97. 7 Steps to Creating & Launching Your Advisory Offer
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21:05I’m here to save you months of frustration and guesswork when launching your advisory offer. I've seen too many brilliant advisors create services that nobody buys, or worse, that lead to complete burnout. I know this pain firsthand—my first offer had me driving three hours each way for a client and earning next to nothing. It was messy and unsusta…
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S10 E30: Sarah Hartshorne, Aymann Ismail, and Tre Johnson
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16:18In this episode, meet comedian and content creator Sarah Hartshorne, Slate staff writer and president of AMEJA Aymann Ismail, and writer Tre Johnson. Hear Sarah Hartshorne on being her own dream narrator, Aymann Ismail on the cinematic scene he’s most excited for listeners to hear, and Tre Johnson on the difference between recording an audiobook an…
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96. The Value Triangle: How Much Should You Charge for Advisory Services?
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19:31Have you ever quoted a price and instantly regretted it? I know that feeling—the knot in your stomach when you know your services are life-changing, but you lower the fee just to get the “yes”. It’s a cycle that traps so many of us in an overworked, underpaid, and unfulfilling business. In this episode, I'm pulling back the curtain on why this happ…
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S10 E29: David Gate, Jennifer Pastiloff, and Whitney Hanson
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16:45In this episode, meet poet David Gate, author and public speaker Jennifer Pastiloff, and poet Whitney Hanson. Hear David Gate on why he’s excited for listeners to hear poems on audio, Jennifer Pastiloff on why now was the time to write Proof of Life, and Whitney Hanson on what made recording her audiobook a reflective experience. Plus, find out whi…
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95. Instagram Is Where Good Businesses Go to Die
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14:14In this episode, I’m tackling a topic I'm incredibly passionate about: why short-form content platforms like Instagram, TikTok, and Reels are a trap for serious business advisors. I know it might sound controversial, but I believe these platforms, which are built for distraction and escapism, are the wrong place to build the deep trust required to …
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S10 E28: Jo Firestone, Talia Pollock, and Scott Ellsworth
18:37
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18:37In this episode, meet actress and comedian Jo Firestone, writer and speaker Talia Pollock, and historian Scott Ellsworth. Hear how Jo Firestone’s book was born from the “unstoppable urge to combine” two of her most-loved interests, Talia Pollock on appreciating the power of word choice and language in the recording booth, and Scott Ellsworth on the…
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94. Creating Content That Stands Out & Gets Clients
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14:57In this episode, I tackle one of the most requested topics from our community: how to create content that cuts through the noise and builds trust with premium advisory clients. I reveal why most advisors are stuck in a cycle of inconsistent posting and ineffective marketing—and how to break free. I’ll walk you through a clear, actionable strategy f…
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S10 E27: Anne Marie Chaker, Adam Aleksic, and Katie Gatti Tassin
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14:26In this episode, meet Wall Street Journal reporter-turned-professional bodybuilder Anne Marie Chaker, linguist and “Etymology Nerd” creator Adam Aleksic, and host of the Money with Katie podcast Katie Gatti Tassin. Hear Anne Marie Chaker on the power of weightlifting and exploding the myth of the “skinny ideal,” Adam Aleksic on how recording his au…
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93. Understanding Conflict and Avoidance in Sessions
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10:53In this insightful episode of The Business Advisor Podcast, I dive deep into the often-avoided topic of client conflict—an issue every advisor faces but few discuss openly. I share personal experiences, expert insights, and a powerful framework called "GRACE" to help you navigate emotionally charged situations with empathy, curiosity, and professio…
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S10 E26: Mary Pope Osborne and Charles C. Daniels Jr., Ph.D.
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8:24In this episode, meet author of the bestselling Magic Tree House children’s book series Mary Pope Osborne, and clinical social worker and founder of Fathers’ UpLift, Charles C. Daniels Jr. Hear Mary Pope Osborne on adding an element of surprise to the process of narration, and Charles C. Daniels Jr. on how he prepared for recording and what he’s mo…
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92. The VOICE Framework: Mastering Impactful Communication as an Advisor
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16:51This week's episode is all about moving beyond just knowing your stuff as an advisor and truly mastering the art of communication. I shared why saying the right thing isn’t enough—it’s about how, when, and with what intention you say it. I introduced my VOICE Framework, a five-part structure that helps advisors communicate in a way that creates saf…
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S10 E25: Jessa Crispin, Mark Kriegel, and Nora Princiotti
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17:39In this episode, meet critic and editor-in-chief of Bookslut Jessa Crispin, ESPN boxing analyst Mark Kriegel, and culture writer and Every Single Album podcast host Nora Princiotti. Hear Jessa on what it was like to record the Basic Instinct chapter of her book, Mark Kriegel on covering the life and career of Mike Tyson for over 30 years, and Nora …
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91. Why Saying Less Makes You a More Powerful Advisor
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12:21This week’s episode is all about how less talking and more listening can transform you into a powerful, sought-after advisor. I shared how impactful advisory isn’t about dazzling clients with insights—it’s about creating space for them to hear themselves think. I reflected on my work with advisors who believed their value came from being the smarte…
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S10 E24: Molly Jong-Fast, Anelise Chen, and Jonathan Gluck
14:11
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14:11In this episode, meet journalist and Fast Politics podcast host Molly Jong-Fast, writer Anelise Chen, and writer and editor Jonathan Gluck. Hear Molly Jong-Fast on surviving a year in which everything went wrong, Anelise Chen on finding profound meaning in an auspicious typo, and Jonathan Gluck on the “unique universe” of those living with cancer.H…
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90. How to Deeply Understand Clients' Behaviour with the 6 Human Needs
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9:08Welcome back to the Business Advisor podcast— this week we’re diving into a game-changer for advisors: understanding client behaviour through the lens of the six human needs. This is part four of our soft skills series, and it’s all about going beneath the surface to uncover what really drives your clients. I share how recognising these core needs—…
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S10 E23: Britt Frank, John Wang, and Maryellen MacDonald
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16:56In this episode, meet clinician, speaker, and trauma specialist Britt Frank, leadership coach and host of the Big Asian Energy podcast John Wang, and Professor of Psychology and Language Sciences Maryellen MacDonald. Hear what made the audiobook recording experience fun for John Wang, and what inspired Britt Frank and Maryellen MacDonald to write t…
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89. How to Build Rapport with Clients So That They Trust You As Their Advisor
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11:30On this week episode, I explored one of the most essential soft skills for advisors – building real rapport with clients. Rapport isn’t about impressing someone or pushing them forward; it’s about walking beside them, understanding their world, and supporting them at their pace. When you build that trust, conversations flow more naturally, decision…
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S10 E22: Richard Russo, Tourmaline, and Jordan Thomas
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13:53In this episode, meet award-winning author Richard Russo, artist and activist Tourmaline, and anthropologist and former wildland firefighter Jordan Thomas. Hear Richard Russo on the performance aspect of narration, discover Tourmaline’s favorite recording moment, and hear what Jordan Thomas is most excited for listeners to learn about the people wh…
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88. When You Should Coach & When You Should Mentor Your Clients
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8:10Welcome back to the Business Advisor Podcast. This week we’re kicking off a brand-new series: The Soft Skills of Advisory. This series is all about the skills that go beyond technical expertise—the ones that help you build trust, deepen relationships, and truly impact your clients' lives. In this episode, I dive into one of the most foundational so…
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S10 E21: Amy Larocca, Karen Hao, and Amanda Hess
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13:17In this episode, meet award-winning journalists Amy Larocca, Karen Hao, and Amanda Hess. Each of these seasoned reporters have taken deep dives into major new developments in the worlds of culture and technology, and their audiobooks are nothing short of illuminating. Hear Amy Larocca on how the wellness trend has eclipsed fashion as the “it” commo…
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87. The CORE Method - The Real Skills You Need to Get Clients to Take Action
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10:12In this episode, we kick off a six-week series on the often-overlooked power of soft skills in the accounting and advisory world. This isn’t just fluff — it’s foundational to how you deliver value. As advisors, many of us have been trained to be technicians, but now it’s time to step into leadership, build trust, and create transformation for our c…
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S10 E20: Manny Arango, Dr. Emily Anhalt, and General Stanley McChrystal
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21:50In this episode, meet self-described “bible nerd” Manny Arango, clinical psychologist Dr. Emily Anhalt, and retired four-star United States Army general General Stanley McChrystal. Hear Manny Arango on addressing modern anxieties through bible study, Dr. Emily Anhalt on what it means to do “emotional push-ups,” and General Stanley McChrystal on how…
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This week's episode dives into how vanity metrics—likes, follows, and views—can mislead business owners into feeling successful while draining their energy and stalling growth. As someone who’s coached countless advisors, I’ve seen how chasing these empty metrics leads to burnout, not revenue. The truth? Real success isn’t about viral content; it’s…
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S10 E19: Carla Sosenko, Prabal Gurung, and Sonnie Trotter
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15:35In this episode, meet journalist Carla Sosenko, fashion designer Prabal Gurung, and professional climber Sonnie Trotter. Press play to hear Carla Sosenko on her “out of body” experience in the recording studio, Prabal Gurung on the freedom he hopes listeners find in his audiobook, and Sonnie Trotter on the chapter of his book he enjoyed narrating t…
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85. From 'Who Am I to Offer That?' to Advisory Confidence
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17:11In this week's episode of the Business Advisor Podcast, I dive deep into one of the most critical yet often overlooked aspects of building a thriving business—mindset. I share how transforming your thinking can lead to exponential growth in ways no strategy or tool ever could. Drawing from my own experiences and those of others, I explore how shift…
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S10 E18: Antwan Eady, Chasten Buttigieg, and Susan Dominus
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11:38In this episode, meet children’s author Antwan Eady, teacher and advocate Chasten Buttigieg, and New York Times Magazine staff writer Susan Dominus. Tune in to hear what Antwan Eady wishes he had in the recording studio with him, what Chasten Buttigieg’s favorite section of his book to read (and write) was, and who Susan Dominus would cast to narra…
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84. Stop Being The Bottleneck (And Delegate With Confidence)
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16:20In this episode of the Business Advisor Podcast, I delve into the challenges of delegation faced by many accounting and bookkeeping business owners. As someone who has been there, I understand the struggle to let go while maintaining high standards. In this episode, I explore why it's so hard to delegate and provide actionable solutions to overcome…
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S10 E17: Zarna Garg, Susannah Cahalan, and Sarah Kay (A Little Daylight Left, 4/1)
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9:48In this episode, meet comedian and podcast host Zarna Garg, journalist and public speaker Susannah Cahalan, and poet, performer, and educator Sarah Kay. Hear the hilarious Zarna Garg describe her experiences in the recording booth, Susannah Cahalan on what inspired her to write about the life of unsung counterculture icon Rosemary Woodruff Leary, a…
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