97. 7 Steps to Creating & Launching Your Advisory Offer

Business Advisor Podcast

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23d ago 21:05

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I’m here to save you months of frustration and guesswork when launching your advisory offer. I've seen too many brilliant advisors create services that nobody buys, or worse, that lead to complete burnout. I know this pain firsthand—my first offer had me driving three hours each way for a client and earning next to nothing. It was messy and unsustainable, and I was miserable.

That experience forced me to develop a system, my 7-step Launch Ready Method, that I'm sharing with you today on this episode of the Business Advisor Podcast. This isn't about selling fluff or just "building a funnel". It's the essential groundwork for creating a profitable, scalable advisory service that clients are genuinely eager to buy. I’ll walk you through everything from validating the real problem to marketing with purpose, so you can build a “Freedom Practice” that serves you, not a “Monster Business” that drains you. Let’s build something that truly works.

Key Takeaways

1. Start with the Client's Pain, Not Your Product.

"Great advisory offers aren't built in your head. They're built in response to what your clients actually want and what others aren't giving them." - Amanda C. Watts

2. Package Transformation, Not Time: Clients don't purchase hours, tasks, or a list of deliverables; they invest in a clear and desirable outcome.

"People don't buy time; they buy results. They buy momentum, they buy clarity and progress, and they buy transformation." - Amanda C. Watts

3. Price on Impact, Not Effort: Your fee should be a reflection of the value and transformation you create, not the hours you work.

"Your clients... don't want to buy hours. They want to buy the result, the return, and the relief that they get from actually working with you." - Amanda C. Watts

4. Intentionally Design Your Business Model for Freedom.

"If you don't stop to think about your business structure, the monster business builds itself." - Amanda C. Watts

5. Never launch a new offer to the public without first testing it in a controlled environment.

"The goal here is not for you to be perfect. It's about feedback, its proof, and its confidence in what works and clarity on what doesn't." - Amanda C. Watts

Want more? Join THE FREEDOM TRIBE
Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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97. 7 Steps to Creating & Launching Your Advisory Offer

Business Advisor Podcast

published 23d ago