Best Alexander Sofronas Podcasts (2025)

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Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster 30:54

Play Pause

10d ago30:54

30:54

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free! Watch this episode on YouTube! In this ep…

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The Future of AI in Marketing x Analytics, with Jeff Sauer 33:13

17d ago33:13

33:13

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group, about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to founding educational platforms like MeasureU.com an…

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White Hat SEO and Marketing x Analytics, with Cody Jensen - CEO & Founder of Searchbloom 29:08

24d ago29:08

29:08

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Cody Jensen, founder of Search Bloom, a digital marketing agency specializing in SEO, Google Ads, and conversion rate optimization. Cody shares his unconventional path to digital marketing, starting at Google, moving to SEO companies, …

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Hybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of Attest 27:38

1M ago27:38

27:38

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham, CEO of Attest, a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad demographic reach of modern methods compared to tradi…

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Personalized Marketing Links x Advanced Analytics, with Scott Cate 29:44

2M ago29:44

29:44

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improvi…

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Navigating Political Divides using Marketing Analytics, with Chris Peterson 30:47

2M ago30:47

30:47

Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance! Watch this episode on YouTube! Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values o…

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Optimizing B2B SaaS with Conversion Copywriting, with Chris Silvestri 32:01

2M ago32:01

32:01

Watch this episode on YouTube! Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B SaaS companies. Discover actionable insights on researc…

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Mastering Amazon Marketing Analytics for Brand Growth, with Carolyn Lowe 36:05

2M ago36:05

36:05

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazo…

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Marketing x Analytics: Revolutionizing Creative Content with AI, with Satej Sirur 39:36

2M ago39:36

39:36

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution…

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Mobile Advertising x Marketing Analytics, with Nicoline Strøm-Jensen 42:07

3M ago42:07

42:07

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impa…

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Conversion Rate Optimization x Marketing Analytics, with Chris Dayley 33:20

3M ago33:20

33:20

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He pr…

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Content Distribution x Marketing Analytics, with Dave Behar 35:28

3M ago35:28

35:28

On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital…

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Mastering the Expert Economy x Marketing Analytics, with Kyle Scott 37:25

3M ago37:25

37:25

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Kyle Scott, General Manager of High Growth Creators at Thinkific. Kyle discusses his background and the evolution from the influencer-driven creator economy to the emerging expert economy. He explains how experts can monetize their ski…

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Podcasting x Marketing Analytics, with Heidi Schalk 35:33

4M ago35:33

35:33

Watch this episode on YouTube! In this episode of the 'Marketing x Analytics Podcast', host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth. Heidi, who hosts the 'Be Seen, Be Heard, Be Empowered' podcast and the newly launched 'Business Growth Spotl…

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Offers and Conversions x Marketing Analytics, with Ali DeMocker 43:24

4M ago43:24

43:24

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Ali DeMocker, VP of Conversion Rate Optimization at BMG 360, about effective strategies for improving conversion rates. Ali shares insights on lead generation, landing page optimization, and how to approach personalization by focusing…

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Attention Economy x Communication Strategy, with Doug Busk 45:55

4M ago45:55

45:55

Watch this episode on YouTube here! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Doug Busk, a principal at ARVO Advisory and a consultant specializing in marketing transformation. Doug shares his unique career journey from the .com revolution to mobile marketing, social media, and content marketing. He discuss…

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LinkedIn Mastery: Maxim Gubarev's Secrets Revealed 47:43

4M ago47:43

47:43

Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Maxim Gubarev, a college student and aspiring entrepreneur. Maxim discusses his early start in digital journalism and content marketing in high school. He shares his journey from corporate jobs to building his personal brand on LinkedI…

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Marketing x Growth, with Chad Sollis | Sponsored by Adverity 46:02

5M ago46:02

46:02

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Chad Sollis, a veteran in high-tech marketing with over two decades of experience. Chad emphasizes the c…

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Transforming B2B Sales and Marketing with AI, with Olivier Labbé | Sponsored by Adverity 41:18

5M ago41:18

41:18

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Olivier Labbé, a seasoned B2B go-to-market strategist and consultant for early-stage startups. Labbé dis…

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Revolutionizing Marketing with Generative AI, with Jim Sterne | Sponsored by Adverity 44:00

5M ago44:00

44:00

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and digital marketing, about the evolving landscape of m…

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Podcasting x Marketing, with Tom Schwab 41:34

5M ago41:34

41:34

Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Tom Schwab, founder of Interview Valet. Schwab shares insights into his career journey from a Naval Academy graduate and mechanical engineer to running a podcast interview marketing agency. He discusses how marketing has evolved, espec…

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Emotional Triggers in Modern Consumer Behavior, with Laura Boman 30:52

6M ago30:52

30:52

Watch this Episode on YouTube! In this episode of the Marketing x analytics podcast, host Alex Sofronas chats with Laura Boman, a PhD specializing in consumer research. Laura dives into the surprising factors that shape our food experiences, revealing how ambient lighting can enhance food flavor and how eco-labels trick consumers into seeing produc…

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How to Become a Celebrity, with Christian Ray Flores 41:18

6M ago41:18

41:18

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Christian Ray Flores, a brand strategist and founder of Third Drive Media. Christian shares his journey across four continents and his early success as a pop star, illustrating the foundations of personal branding. He explains how his …

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Expert B2B Marketing Strategies, with Jason Kashyap 34:04

6M ago34:04

34:04

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jason Kashyap, a seasoned marketer with over a decade of experience in both in-house and agency roles. Kashyap, who originally trained as an engineer, discusses his transition into marketing, highlighting the analytical nature of paid …

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AI in Sales: Unlocking Efficiency and Coaching, with Ned Arick 45:34

6M ago45:34

45:34

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Ned Arick, Chief Revenue Officer at Attyx. Ned discusses his journey from being a partner and CRO at Beam to scaling Attyx from eight to nine figures in revenue. Key topics include documenting processes, building a high-performance cul…

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Autonomous Marketing: The AI Evolution in Data Analytics, with Alex Buttler 33:49

6M ago33:49

33:49

Watch this episode on YouTube, and please subscribe to support this podcast! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Alex Buttler about the evolving landscape of marketing technology and data integration. Buttler, who has over a decade of experience in the marketing tech space, discusses his journey from…

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Is AI Taking Over? The Dan Chuparkoff Interview 30:57

7M ago30:57

30:57

Watch this episode on YouTube! In this episode, I sat down with Dan Chuparkoff, a seasoned technology leader and keynote speaker, to discuss the evolving role of AI in the workplace. We explore Dan's career path from technology to public speaking, his vision for the future of AI as an assistant rather than a replacement, and the potential and limit…

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Marketing Data x AI Disruption, with Mark Budzinski 37:59

7M ago37:59

37:59

In this episode I sat down with Mark Budzinski, co-founder of Clean Data. We discuss the impact of AI and machine learning on marketing, common challenges businesses face with marketing data, the potential for autonomous marketing, and the complexities of data privacy and fraud in the digital age. Additionally, we touch on the importance of proper …

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The Advertising Geofencing Revolution, with Barbara Wardell & Ernesto Cullari 38:44

7M ago38:44

38:44

In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits. The discussion covers the history and evolution of geofencing, the benefits of t…

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AI Strategy x Marketing Disruption, with Lisa Cole | Sponsored by Adverity 42:56

9M ago42:56

42:56

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the converg…

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AI Powered Media x Strategy, with Cahill Camden | Sponsored by Adverity 36:52

9M ago36:52

36:52

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. The podcast features an interview with Cahill Camden of Digital Vision Media Group, focusing on his AI tools, Echo Jockey and Press Jockey, designed to enhance media placement and podcast marketing. The conversation del…

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Representation x Influence, with Sona Klucarova | Sponsored by Adverity 28:14

9M ago28:14

28:14

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. In this podcast episode, host Alex Sofronas talks with Sona Klucharova, a consumer behavior researcher, about the role and impact of disabled social media influencers. They explore the challenges these influencers face,…

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Agency Marketing x Analytics, with Terence Tam | Sponsored by Adverity 33:50

10M ago33:50

33:50

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. This podcast episode, featuring an interview with Terence Tam by Alex Sofronas, delves into Terence's journey from academia to managing a marketing agency. It explores various facets of his career, including property in…

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AI-Driven Marketing x Analytics, with Hikari Senju 42:12

10M ago42:12

42:12

This episode of the Marketing x Analytics podcast features host Alex Sofronas talking with Hikari Senju, founder and CEO of Omneky, about the transformative role of AI in personalized advertising. Hikari discusses the journey of founding Omneky in 2018, its unique approach to integrating AI in content creation and analytics, and the future implicat…

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Product Marketing x Data, with Michael Rosenfeld 33:00

10M ago33:00

33:00

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Michael Rosenfeld, a senior product marketing manager at MikMak, who shares insights from his decade-long experience in product marketing. They discuss the critical role of product marketing in translating product features into business value, the collaborative natu…

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Empowering Women x Business Results, with Jeni Golomb 46:53

11M ago46:53

46:53

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jeni Golomb, former CMO and founder of Glassbreaker. Jeni discusses her mission to guide women marketing leaders to the C-suite through personalized coaching and workshops, driven by her extensive 20-year career in marketing and her commitm…

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Leadership x Analytics, with Quinn O'Brien 41:12

11M ago41:12

41:12

Watch this episode on YouTube here! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Quinn O'Brien, CMO of Carnegie Learning, about his extensive career in both agency and client-side roles. Quinn shares his transition from agencies like Ogilvy and Mather to leadership at Lenovo and Carnegie Learning, offering valuable…

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Analytics x Insights, with Parnikaa Mitra 27:44

12M ago27:44

27:44

Fill out this audience survey for a chance to win $100 USD cash! Watch this episode on YouTube! Alex Sofronas hosts Parnikaa Mitra on the Marketing x Analytics Podcast, where they discuss Mitra's journey from chemical engineering to marketing. Mitra shares insights on how the COVID-19 pandemic shifted her career focus toward the importance of data-…

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Startup Marketing x Strategy, with Payal Raj 32:33

1y ago32:33

32:33

This episode is sponsored by ASofronas Marketing Services, book a call here! Watch this episode on YouTube! In this insightful episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Payal Raj, VP of Marketing for an indoor air quality solutions company and a fractional CMO. Payal shares her journey from consulting to becoming …

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Marketing x Music Festivals, with Jeff Steinka 54:25

1y ago54:25

54:25

This episode is sponsored by ASofronas Marketing Services. Watch this episode on YouTube! In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, e…

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CMO Strategy x Analytics, with Katie Smith 34:33

1y ago34:33

34:33

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the…

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Growth x Analytics, with Barbara Galiza 48:57

1y ago48:57

48:57

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube Subscribe to Barbara's newsletter here In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the es…

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CMO Journey x Strategy, with Jehanzaib Azam 25:29

1y ago25:29

25:29

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jehanzaib Azam, the Chief Marketing Officer at Progatix. Jehanzaib shares his career trajectory, starting with his formal education…

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Marketing x Operations, with Ryan Newman 38:30

1y ago38:30

38:30

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Ryan Newman, Associate Director of ABM Operations at School Specialty LLC. Ryan shares his unique career journey from sales to marketing analytics and discus…

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Analytics x Data, with Seifu Zerihun, Ph.D. 30:09

1y ago30:09

30:09

Join Alex Sofronas in an enlightening conversation with Seifu Zerihun, Ph.D., Analytics Director at Circana. Seifu shares his journey in the analytics industry, insights on its evolution, and his approach to analytics projects. They discuss the ethical considerations in data science, the impact of economics on analytics, and the future of AI in the…

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Brand Transformation x Marketing Analytics, with Kylie Kullack | Sponsored by Adverity 35:42

1y ago35:42

35:42

This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode of the Marketing x Analytics Podcast, join Alex Sofronas and guest Kylie Kullack, Head of Client Engagement at Struck, for a deep dive into the intersection of destination marketing, outdoor recreation, and biotech. Kylie, a seasoned marketing expert, shares h…

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Mergers and Acquisitions in Marketing, with Jonathan Baker | Sponsored by Adverity 34:53

1y ago34:53

34:53

This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode, Jonathan Baker, Practice Lead of M&A at Punctuation.com shares his career journey in mergers and acquisitions for marketing firms, the M&A process timeline, key considerations for selling a company, factors influencing a good investment for buyers, trends in …

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Direct Mail's Impact on Today's Digital World, with Melanie De Caprio | Sponsored by Adverity 45:02

1y ago45:02

45:02

This episode is sponsored by Adverity. Visit Adverity.com to book a demo! Melanie De Caprio, VP of Marketing at SG360, shares her journey from math and finance to marketing, emphasizing the importance of quality over quantity in marketing strategies. She discusses the use of AI in content creation and sales enablement, the significance of SEO, the …

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Copywriting x Funnel Optimization, with Jason Fisico 35:47

1+ y ago35:47

35:47

Watch this episode on YouTube! This episode of the Marketing x Analytics Podcast features a discussion between host Alex Sofronas and guest Jason Fisico, founder and CEO of Fizzy, a growth marketing agency. They discuss Jason's journey in the marketing field, the establishment and growth of his agency, and dive into specific strategies and analytic…

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Influencer Marketing x Analytics, with Lephate Cunningham III 45:07

1+ y ago45:07

45:07

Watch this episode on YouTube! In this podcast episode, host Alex Sofronas delves into a detailed conversation with Lephate Cunningham III, Associate Manager of Creator Partnerships at Cycle, on influencer marketing nuances, efficacy in B2C versus B2B, collaboration strategies, authenticity importance, and career advice within the creator industry.…