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Representation x Influence, with Sona Klucarova | Sponsored by Adverity

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Manage episode 446008068 series 3265559
Content provided by Alexander Sofronas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Sofronas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.

In this podcast episode, host Alex Sofronas talks with Sona Klucharova, a consumer behavior researcher, about the role and impact of disabled social media influencers. They explore the challenges these influencers face, the importance of their representation in marketing, and the ethical considerations unique to their portrayal. The conversation also addresses the misconceptions about disabled influencers and the need for authentic representation, highlighting the ongoing and future research directions in this area.

Follow Marketing x Analytics!

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Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

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153 episodes

Artwork
iconShare
 
Manage episode 446008068 series 3265559
Content provided by Alexander Sofronas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Sofronas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.

In this podcast episode, host Alex Sofronas talks with Sona Klucharova, a consumer behavior researcher, about the role and impact of disabled social media influencers. They explore the challenges these influencers face, the importance of their representation in marketing, and the ethical considerations unique to their portrayal. The conversation also addresses the misconceptions about disabled influencers and the need for authentic representation, highlighting the ongoing and future research directions in this area.

Follow Marketing x Analytics!

X | LinkedIn

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

  continue reading

153 episodes

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