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AI Strategy x Marketing Disruption, with Lisa Cole | Sponsored by Adverity

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Manage episode 450827796 series 3265559
Content provided by Alexander Sofronas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Sofronas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.

In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies.

Watch this episode on YouTube!

Follow Marketing x Analytics!

X | LinkedIn

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

  continue reading

148 episodes

Artwork
iconShare
 
Manage episode 450827796 series 3265559
Content provided by Alexander Sofronas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Sofronas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.

In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies.

Watch this episode on YouTube!

Follow Marketing x Analytics!

X | LinkedIn

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

  continue reading

148 episodes

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