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AI Strategy x Marketing Disruption, with Lisa Cole | Sponsored by Adverity
Manage episode 450827796 series 3265559
In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies.
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148 episodes
Manage episode 450827796 series 3265559
In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies.
Watch this episode on YouTube!
Follow Marketing x Analytics!
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
148 episodes
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