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Alexander Graf Podcasts

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Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing ...
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The White Rose Podcast

Jennifer Rosenfeld

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The White Rose Podcast explores the true story of why university students Hans and Sophie Scholl, Alexander Schmorell, Christoph Probst, and Willi Graf and their professor Kurt Huber resisted the Nazis, as well as Jennifer Rosenfeld's journey of writing a musical on the topic. Music by Jennifer Rosenfeld, performed by Nathan Cole, Gloria Lum, Emmanuel Ceysson, and Jennifer Rosenfeld. Music recorded, mixed, and mastered by Louis Ng, Lenson Productions. Podcast mixing by Sam Bird. Podcast Crea ...
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Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online. Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerc ...
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In this inaugural Women in B2B eCommerce episode of the B2B eCommerce Show, host Sarah Falcon sits down with three industry leaders, Samantha Schwartz, Kristina Harrington, and Marta Dalton, to explore their journeys in digital commerce, the challenges they’ve faced as women in male-dominated industries, and the opportunities they see for the futur…
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In this episode of the B2BEA Insider, Justin King speaks with Kris Harrington, President and COO of GenAlpha, about the unique challenges and opportunities of building eCommerce solutions for OEMs and manufacturers, especially in the complex world of aftermarket parts. With deep experience in both manufacturing and digital transformation, Kris shar…
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In this episode of the B2BEA Insider, Justin King sits down with Graham Lubie, SVP at Wasserman Digital, to explore the reality behind digital transformation in B2B—and why treating eCommerce as a long-term program, not a one-off project, is critical to success. Graham shares insights from decades of working with manufacturers and distributors navi…
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In this episode of the B2BEA Insider, Justin King sits down with Beth Segovia, CEO of TradeCentric, to explore how B2B suppliers can drive revenue, efficiency, and strategic impact by embracing connected commerce. Beth shares insights on why eCommerce in B2B is not just about great websites and strong products—it’s about delivering seamless procure…
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In this episode of the B2B eCommerce Show, Justin King dives deep into the world of agentic AI with Jason Hein and Chris Gee, two thought leaders shaping how AI will fundamentally alter B2B digital commerce. As AI evolves beyond static chatbots, the conversation explores how agentic AI, autonomous, goal-oriented digital agents, can perform complex …
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In this episode of the B2BEA Insider, Justin King speaks with Alexander Graf, Co-CEO of Spryker, for a no-fluff, deep-dive conversation on the state and future of B2B digital commerce. Alexander shares his two-decade journey from traditional retail to co-founding Spryker, shedding light on why B2B eCommerce has outpaced B2C in complexity, innovatio…
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In this episode of the B2B eCommerce Show, Justin King brings together Jason Hein, Jay Schneider, and Sam Aldinger to reflect on key insights from the AppliedAI Conference 2025, one of the industry’s most talked-about events shaping the future of B2B. From supply chain automation to intelligent product discovery and the future of AI in customer eng…
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In this episode, Justin shares the behind-the-scenes story of the B2B eCommerce / Digital for CEOs — a brand-new video series designed specifically for CEOs, CFOs, CIOs, and Presidents of manufacturing and distribution companies. Too often, digital leaders struggle to get buy-in from the executive team — not because the ideas are wrong, but because…
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In this episode of The B2B eCommerce Show, host Justin King welcomes Lori Highby, marketing strategist, podcast host, and founder of Keystone Click, for a deep dive into why manufacturers still struggle with marketing in the digital age. Lori shares her journey from growing up in tool and die shops to helping manufacturers shift from outdated tacti…
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In this episode of The B2B eCommerce Show, Justin King welcomes digital transformation leader Liz Duggan for a powerhouse conversation about the evolution, and persistent challenges of B2B digital commerce. Liz, who has led digital strategy for over 85 Fortune 1000 companies and now heads strategy at Smith, shares deeply insightful perspectives on …
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Guest: Jason Hein, Jason Greenwood, Sam Aldinger, Jay Schneider Host: Justin King In this episode of The B2B eCommerce Show, Justin King brings together an expert panel—Jason Hein, Jason Greenwood, Sam Aldinger, and Jay Schneider—for a raw and practical discussion on what it really takes to drive customer adoption in B2B eCommerce. From legacy syst…
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In this episode of The B2B eCommerce Show, Justin King sits down with Carlos Camacho, Global Commerce Lead at Bausch + Lomb, to unpack the real-world challenges—and practical strategies—behind customer adoption in B2B eCommerce. Carlos brings nearly two decades of hands-on experience driving digital transformation across manufacturing and distribut…
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Guests: Jason Greenwood, Jason Hein, Jay Schneider, Sam Aldinger Host: Justin King In this episode of the B2B eCommerce Show, Justin King brings together a powerhouse panel — Jason Greenwood, Jason Hein, Jay Schneider, and Sam Aldinger — to unpack three of the hottest topics in B2B right now: VTEX leaving the MACH Alliance, what B2B leaders were re…
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In this episode of the B2B eCommerce Show, Justin King talks with Jay Schneider, founder of B2B Squared, about the massive shift happening in B2B eCommerce—specifically around platform selection and replatforming. With 65% of B2B companies expected to replatform in 2024, Jay breaks down the reasons behind this trend and shares how his team is using…
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In this episode of the B2B eCommerce Show, Justin King sits down with Sam Aldinger, a respected leader with over 20 years at Fastenal, to explore the power of leadership, culture, and people in business. Sam shares his journey—from starting in a tool crib to leading corporate initiatives—and reflects on the leadership principles that shaped Fastena…
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Guest: Kyler Nixon Host: Justin King In this episode, Justin King sits down with Kyler Nixon, to discuss the evolution of digital transformation in B2B businesses. They explore how distributors and manufacturers can leverage technology to create seamless customer experiences, improve efficiency, and drive growth. The conversation covers the challen…
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In this episode, Justin King sits down with Caroline Ernst, VP of eCommerce Solutions at AD, to discuss why product content is more than just an e-commerce necessity—it's the foundation of business success. - Why clean, standardized product data is essential for distributors - How AI is transforming product content management - The evolution of dig…
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There has never been a more destructive phrase in B2B eCommerce than “Consumerization of B2B.” In the musical Hamilton, there’s a song called “The Room Where It Happened.” Well, I was in the room where it happened when this phrase was born. I was working with the hybris team and a few of their big agency partners—mostly B2C guys—who wanted to push …
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Guest: Nick Pericle Host: Justin King Key Takeaways: AI is Not Deterministic—It’s Probabilistic Unlike traditional software, AI doesn’t always produce the same result for the same input. This unpredictability challenges how people perceive technology and requires a mindset shift. AI as a Business Partner, Not Just a Tool AI isn’t just for automatio…
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Structuring a World-Class Product Content Team with Anthony Testa Guest: Anthony Testa, Product Content and Supplier Relations Expert Host: Justin King Key Takeaways: The Wild West of Product Data: Early on, most manufacturers and distributors lacked structured product content, leading to inefficiencies. Attempting to migrate legacy data into new s…
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In today's voice note, I share an insightful discovery from a conversation with the VP of E-commerce at a large manufacturing company. During our chat, I learned that the feature driving high growth and adoption on their e-commerce site wasn’t search or product recommendations—it was the simple addition of favorites and lists. This seemingly basic …
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Dive into Episode 1 of the B2B eCommerce Show as our panel of B2B eCommerce experts explores the evolving landscape of B2B eCommerce. From groundbreaking technologies to market trends, this episode covers key insights and predictions for the future. Explore the impact of AI on B2B transactions and customer interactions. Discover how eCommerce platf…
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In this episode of Commerce Talks, Gergana K. Abdulrahman discusses her journey with Wild Fabrik, a sustainable marketplace based in Dubai. She shares insights on the company's origins during the COVID-19 pandemic, its unique business model, and the importance of sustainability in the fashion
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Welcome to the B2B eCommerce Show! We're thrilled to kick off what promises to be an insightful and transformative journey into the world of B2B eCommerce. In this trailer episode, hosts Justin King and Sarah Falcon dive into what makes this podcast essential listening for anyone in the B2B e-commerce space. From exploring market dynamics and innov…
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In this episode of Commerce Talks, Lina meets with the two founders of Spryker and discusses the company’s unique approach to addressing complex e-commerce needs beyond B2C retail, the company's composable architecture, and the importance of innovation. We also discuss that Spryker has been recognized by Gartner® as a Leader in the 2024 Magic Quadr…
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In this episode of Commerce Talks with Alexander Graf, I dive into the fascinating world of e-foiling with Alexander Bachev from SiFly. Over the summer, I developed a keen interest in e-foiling, a sport that's been gaining traction on social media. Alexander shares insights into the complexities behind creating an e-foil, from the high-tech compone…
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In this episode of Commerce Talks with Alexander Graf, I sit down with Celso Borges Shimabukuro from PepsiCo to explore the transformative power of convenience in consumer behavior. We delve into the digital evolution of the CPG industry, particularly during the pandemic, and how PepsiCo has navigated these changes. Celso shares insights on the ris…
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In this episode of Commerce Talks with Alexander Graf, I sit down with Valer Pinderi, CEO of TeraCrowd and a key figure in the Balkan e-commerce scene. We explore why the Balkan region is on the brink of an e-commerce renaissance. Valer shares insights on the unique challenges and opportunities in the Balkans, where diverse languages, currencies, a…
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In this milestone 150th episode of Commerce Talks with Alexander Graf, I sit down with Mohamed Issa from Cash My Stock to explore how their innovative B2B liquidation platform is transforming the way companies manage excess inventory. Mohamed shares insights into how Cash My Stock helps businesses convert slow-moving stock into working capital, pro…
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In this episode of Commerce Talks with Alexander Graf, I sit down with Hani Saif, the CIO of EXtra, the leading electronics retailer in Saudi Arabia. We delve into the fascinating journey of EXtra, from its inception in 2003 to becoming a retail powerhouse. Hani shares insights on how EXtra successfully navigated the competitive landscape, avoiding…
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In this episode of Commerce Talks with Alexander Graf, I sit down with Hermann Haraldsson, CEO of Boozt, to explore the crucial role of differentiation and adaptability in the competitive fashion market. Hermann shares his journey from taking over a struggling e-commerce business to building Boozt into a leading Nordic department store. We discuss …
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In this episode of Commerce Talks with Alexander Graf, I dive into the complexities of implementing click-and-collect services with Julie Samaha, Head of E-commerce at Tamimi Markets in Saudi Arabia. Julie shares her journey from fashion and electronics to groceries, highlighting the rapid growth and challenges faced in the e-commerce landscape. We…
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In this episode of Commerce Talks with Alexander Graf, I sit down with Aurèlien Cuellar from Chalhoub Group to explore growth and innovation in the evolving GCC market. Aurèlien shares his journey from France to the UAE, highlighting his extensive experience in consulting and technology. We delve into Chalhoub Group's unique role in the Middle East…
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In this episode of Commerce Talks with Alexander Graf, I sit down with Ali Al Ebrahim, founder and CEO of COFE App, to explore how his innovative platform is transforming the coffee industry by cutting out the middleman. Ali shares insights into the $44 billion MENA coffee and tea market and explains how COFE App bridges the gap between farmers and…
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In this episode of Commerce Talks with Alexander Graf, I sit down with Anshuman Anand, CEO of R&B, at the Riyadh Seamless Conference. We explore R&B's journey as a value fashion brand expanding across the GCC and India. Anshuman shares insights into the unique dynamics of the Saudi market, characterized by its young, affluent population and high bi…
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In this episode of Commerce Talks with Alexander Graf, I sit down with Lennard Neubauer from Just Eat Takeaway to explore the evolving landscape of food and grocery delivery. We discuss the significant changes in consumer behavior since the early days of delivery platforms like Pizza.de and how Just Eat Takeaway has adapted across its 20 markets. L…
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In this episode of Commerce Talks with Alexander Graf, I dive into the luxury flower and gift-giving industry with Samer El Sahn from Floward. We explore how Floward has evolved from a flower platform to a comprehensive gifting retailer, operating across multiple countries including Saudi Arabia, UAE, and London. Samer shares insights on their impr…
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In this episode of Commerce Talks with Alexander Graf, I sit down with Anthony Soohoo, a Fortune 50 executive, to explore the dynamics of investing in marketplaces beyond Amazon. Anthony shares insights from his experience as a former executive at Walmart, discussing the dominance of Amazon in the U.S. e-commerce market and the challenges faced by …
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