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#148 - How to avoid price wars - Hani Saif, EXtra

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Manage episode 432813403 series 2454573
Content provided by Oskar and Alexander Graf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar and Alexander Graf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Commerce Talks with Alexander Graf, I sit down with Hani Saif, the CIO of EXtra, the leading electronics retailer in Saudi Arabia. We delve into the fascinating journey of EXtra, from its inception in 2003 to becoming a retail powerhouse. Hani shares insights on how EXtra successfully navigated the competitive landscape, avoiding price wars by strengthening ties with suppliers and focusing on strategic growth. We explore the evolution of Saudi consumer behavior, driven by increased mobility and digital adoption, and how EXtra has adapted to these changes. Tune in to discover the secrets behind EXtra's impressive growth and market dominance in the Kingdom.
  continue reading

159 episodes

Artwork
iconShare
 
Manage episode 432813403 series 2454573
Content provided by Oskar and Alexander Graf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar and Alexander Graf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of Commerce Talks with Alexander Graf, I sit down with Hani Saif, the CIO of EXtra, the leading electronics retailer in Saudi Arabia. We delve into the fascinating journey of EXtra, from its inception in 2003 to becoming a retail powerhouse. Hani shares insights on how EXtra successfully navigated the competitive landscape, avoiding price wars by strengthening ties with suppliers and focusing on strategic growth. We explore the evolution of Saudi consumer behavior, driven by increased mobility and digital adoption, and how EXtra has adapted to these changes. Tune in to discover the secrets behind EXtra's impressive growth and market dominance in the Kingdom.
  continue reading

159 episodes

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