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Digital Ag Global is a podcast where we talk about the ever-evolving world of AgTech! This podcast is designed for everyone passionate about the digital transformation in agriculture. IxZgrSdi6VEIIau6I4d6
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Produced By with Tommen is the podcast for creators, founders and professionals who are serious about showing up online. Each Monday, you’ll hear honest conversations with people growing their audience, building their brand and figuring it out in public. Smart questions, real stories and no fluff. Just practical lessons, creative insight and a reminder that none of us have it all figured out, and that’s what makes it worth listening.
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Is Anything Real?

Adam W. Barney

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Is Anything Real? is the Reality-First Leadership podcast for builder-leaders who want outcomes, not optics. Each week, Adam W. Barney sits down with founders and operators to unpack positioning, marketing, community, energy management, and influence - plus the numbers behind what actually worked. You’ll hear: a quick Reality Check, a practical Proof Stack (inputs → actions → outcomes), and one EnergyOS habit you can run this week. Specifics over slogans; humane systems over hustle cosplay. ...
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Most teams confuse audience with community. Yurii Lazaruk explains the difference (one-to-many vs. many-to-many) and maps a measurable framework for community’s impact on support, product, marketing, and sales—including Community-Qualified Leads that move members into the right offer at the right time. We get into avoiding “fandom” traps, when to b…
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Brand-side veteran turned collective leader Gabe Wolff makes the case that tidy ROAS and over-engineered account structures distract from what actually scales: a sharp creative angle, a full user journey, and profit-first measurement. We cover misaligned agency incentives, post-iOS14 realities, practical ways to structure campaigns by angle/ICP, an…
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🎄 Happy Holidays from Digital Ag Global | Agriculture Podcast Year in Review 🌍As the year comes to a close, the hosts of Digital Ag Global — Yurii Kovalchuk and Clyde Graham — take a moment to reflect on the biggest conversations, insights, and lessons from the world of digital agriculture.In this special holiday edition of our agriculture podcast,…
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Anu Chandrasekar is a Product and Transformation Consultant who helps banks deliver payments and operational changes that make life simpler for real people. With nearly 20 years in digital transformation, she’s especially passionate about bringing practical AI into workflows, not to replace humans, but to free them to do the work that actually matt…
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What happens when the glossy leadership myth meets real life - kids, partners’ health, and aging parents? Yasmine de Aranda argues that caregiving is a leadership superpower and that humane companies outperform hustle cosplay. We map marketing’s role as organizational glue, why growth-at-all-cost fails humans and strategy, and how to build flexible…
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Agency polish without agency baggage. Jamie Read unpacks how BriteBirch Collective builds project-led, specialist teams that scale up or down fast, why fractional talent creates anti-fragile organizations, and how the commoditization of paid media plus AI content noise makes earned, community-driven attention the smartest bet. We also cover earned-…
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Geraldine is the founder of The Spur Way, a boutique agency helping leaders elevate their presence through breath, brand, and embodied strategy. Her approach blends storytelling, brand positioning and Re:Sense™ Breathwork, a method she created to help high performers reconnect with their voice and lead with clarity, energy and confidence. In this e…
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Aastha Sharma is a Personal Brand Coach who helps C-suite leaders, founders, and entrepreneurs grow their presence on LinkedIn with clarity, storytelling, and purpose. With a background in journalism and over five years in personal branding and ghostwriting, she has guided 50+ leaders in transforming their profiles into platforms for influence and …
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Agency veteran Nikhil Vaish, founder of BoostSolo, argues that most ad failures start upstream. We walk through his three-step model: Offer > Homework > Execution, show how AI can amplify both good and bad strategy, and detail a practical voice-of-customer workflow using your own sales calls. Expect a frank conversation about niching down, pricing …
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E-commerce isn’t single-touch - and your reporting shouldn’t pretend it is. Growth leader Andrew Maffettone breaks down how marketplace spillover (Amazon, Walmart, DTC, social) makes ROAS tidy but wrong, why profit beats channel vanity metrics, and how to design campaigns by channel purpose (education vs. capture). He shares a surprising SEO play—u…
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Mary Ore is a Google-certified marketing strategist and the self-proclaimed “Sales Warlord” helping entrepreneurs turn visibility into real revenue. She’s built a global business from scratch, helped over 700 founders across 13 countries, and even turned down a ₦100M offer to stay true to her brand. Known for her results-driven mindset, story-led c…
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Community isn’t a channel—it’s an operating system. Shraddha Varma, Co-Founder of Fuzia, shares how a women-centered platform turns creators into contributors, and contributors into careers. We map the community → credibility → opportunity flywheel, plus a pragmatic view of paid media once audience and offer are proven. You’ll learn: How to build a…
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The November episode of the Digital Ag Global podcast will cover farm management. Topic: From Farm Management to Farm Intelligence: The New Competitive Edge Our guest: Guy Sela, CEO of yieldsApp and owner of Cropaia, is a seasoned agtech entrepreneur with over 24 years of experience transforming the global agriculture industry. With deep expertise …
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Yurii Veremchuk is one of the most trusted voices on LinkedIn when it comes to outbound sales and personal branding. With over a decade of experience, he’s helped scale startups, built a respected personal brand, and become a leading expert in cold email strategy. From testing outbound tactics to creating content people actually share and save, Yur…
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Author credibility beats vanity metrics—and hospitality beats hacks. In this conversation, Megumi Calver explains how she helps nonfiction authors and speakers use books as credibility engines, why she built Merobebe to champion women winemakers, and the narrow moments when paid ads are worth it—after audience and offer are dialed. You’ll learn: Th…
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Adrien Thomas is the co-founder of Crescendo, an agency helping brands become the first name AI recommends. After more than a decade in digital consulting, Adrien made a bold move from France to Singapore to help his company expand globally. Then Covid hit. What followed was a journey of rebuilding, rethinking, and eventually launching his own busi…
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What if you could build a thriving global business — without spending a dime on ads? In this episode of Is Anything Real in Paid Advertising?, Utsav Nagori, Founder of DynaPro Global, shares how he grew a VA agency serving clients across the U.S. entirely through trust, relationships, and ridiculous consistency. From his first few clients to managi…
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Michelle J Raymond is the Company Page Queen, global speaker, podcast host, and your go-to B2B LinkedIn bestie. She’s the founder of B2B Growth Co, co-host of The LinkedIn Branding Show, and author of two best-selling books on LinkedIn strategy. With over a decade on the platform, Michelle has built a global community by helping businesses and thei…
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Tired of chasing clicks and conversions that don’t convert? In this episode of Is Anything Real in Paid Advertising?, host Adam W. Barney sits down with Jared Tang, Founder & CEO of Gaggle Social, to talk about breaking the cycle of ad dependency and building brands that grow on real connection, not rented reach. 💡 What We Cover: Escaping the paid-…
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Kamya Marwah is a content and community lead at Jely, a top 1% LinkedIn creator, and the founder of Kamya’s Art Studio. Known as “your neighbourhood marketer,” she blends strategy with storytelling, calmness with creativity, and corporate with personal. From B2B startups to mandala art, Kamya brings a unique energy to everything she does, thoughtfu…
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The agricultural technology sector is innovating at record speed — from SaaS platforms and precision hardware to biological inputs and digital advisory tools. Yet, one question remains universal for every AgTech startup, scale-up, and investor: what is a go-to-market strategy that actually works in this industry? In this episode of Digital Ag Globa…
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What happens when you stop chasing vanity metrics and start running ABM the way it’s meant to be — personal, measurable, and scrappy? In this episode, Mason Cosby, CEO & Founder of Scrappy ABM, joins Adam W. Barney to unpack how small, focused teams are generating enterprise-level outcomes with smarter, more human strategies. 🔥 Topics we dig into: …
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Alex Colhoun is a content strategist, brand builder, and former Twitch streamer who helps founders grow their presence online with standout storytelling and high-converting content. He’s worked with over 120 entrepreneurs, built one of the fastest-growing personal brands on LinkedIn, and continues to share the strategies that actually move the need…
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It's time for another Exclusive Drop you don't want to miss! Leadership isn’t forged at the summit: it’s forged in the storm. In this powerful conversation, Chuck Garcia, Columbia University professor, author, and founder of Climb Leadership, joins host Adam W. Barney to unpack what it really means to climb with resilience, emotional intelligence, …
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In this episode of Is Anything Real in Paid Advertising?, host Adam W. Barney sits down with Alex Steele, Founder & CEO of Opal, to unpack how agencies can unlock growth by rethinking how they bank. 💡 Alex shares the story of building Opal — the fintech platform redefining how ad agencies and creators manage cash flow and credit. From partnering wi…
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Jack Gaisford is the founder of The Content Club™, a community helping founders create confident and consistent videos that drive real business results. Before launching it, he spent seven years running his agency Odyssey, producing thousands of videos for brands like Microsoft, Xbox and Panasonic. That experience led him to realise the biggest win…
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In a world where ads fight for attention and algorithms dictate visibility, one thing still cuts through the noise: storytelling. In this episode of Is Anything Real in Paid Advertising?, I sit down with MK McGowan, Founder of MK McGowan Studios, to explore how narrative isn’t just marketing — it’s the difference between being ignored and being unf…
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AI in sales and marketing isn’t about replacing people: it’s about amplifying them. In this episode of Is Anything Real in Paid Advertising?, I sit down with Joe Apfelbaum, Founder of evyAI and CEO of Ajax Union, to unpack what it really takes to scale authentic relationships in the age of AI. Joe shares his journey from building 100+ websites a ye…
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Florian Camiade is The AI Personal Branding Guy, with more than 45,000 readers following his insights across platforms. Drawing on five years of experience in growth, content and AI, he helps entrepreneurs and creators turn their expertise into authority and attract clients through his High Status Funnel method. His work blends marketing, copywriti…
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Most companies pour money into marketing without connecting it to revenue. Jason Kramer, Founder & CEO of Cultivize, shows how to turn CRM, lead scoring, and simple attribution into hard ROI...and why many campaigns should be trimmed, not scaled. In this episode, you’ll learn: How a 25-year roofing company cut ~$50k in wasted ad spend by tracking e…
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Emily Dunlop is a brand strategist and the creator of The Authority Academy and The Good Marketing Club. After more than a decade in corporate marketing, she chose to start over, moving to Italy and building a business that reflects her values. Today she helps founders, coaches and creators package their expertise, position themselves with clarity …
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Most entrepreneurs feel the pressure to run ads before they’ve built a foundation. Abu Kamara, Co-Founder of Green Zone Solutions, took a different path. In just 18 months, he built a consulting business around sustainability, logistics, and operational performance - all through relationships, referrals, and trust, not ad spend. In this episode, we…
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In this episode of Digital Ag Global, Yurii and Clyde sit down with Andrew Bawden from farms.com to trace the journey of agricultural media, from its earliest steps online to the farmer-first innovations shaping the industry today. Listeners will hear how a single platform once changed the way farmers connected, how ag podcasts became a trusted voi…
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Xhoni Mimillari is a LinkedIn coach who has helped more than 200 experts since 2019, including bestselling authors, high-performance coaches and CEOs with tens of thousands of clients. His clients have generated over $2.3M in inbound leads by combining human psychology, social selling and consistent content to help clients win more business and bui…
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The AI wave is reshaping industries faster than most leaders can process. Few people have navigated it from as many angles as Mike Todasco, former Head of Innovation at PayPal, Visiting Fellow at the James Silberrad Brown Center for Artificial Intelligence at San Diego State University, and holder of 100+ patents. In this Exclusive Drop episode of …
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AI that actually delivers. Vinod Kumar, CEO & Co-Founder of Syntheum AI, joins host Adam W. Barney to talk about clarity, discipline, and why most brands chase paid ads before they’ve earned the right. From building agentic AI tools for merchandisers to pioneering the idea of being “seed-strapped,” Vinod shares how founders can scale smarter withou…
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New to Produced By with Tommen? This is a temporary trailer to give you a feel for the show, featuring one of our most listened-to recent episodes with Alex Vacca. Alex Vacca is a nomadic entrepreneur, content creator and co-founder of ColdIQ, a go-to-market agency helping B2B companies scale revenue through outbound, paid and content systems. In j…
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Aiman Tahir is a LinkedIn Growth Strategist, podcast host and creative marketer, better known on LinkedIn as The Mindful Marketing Girly. She has built a fast-growing presence by blending emotional intelligence with AI tools, creating content that connects and leading campaigns that capture attention. From producing viral billboards in Pakistan to …
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Forget vanity metrics. Noel Geer, CEO & Founder of Connected Interactive, joins host Adam W. Barney to reveal why most brands are wasting money chasing CPMs and ROAS...and how focusing on lifetime value unlocks real, lasting growth. In this episode of Is Anything Real in Paid Advertising?, we dive into: Why 84% of purchases still happen offline - a…
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Alex Vacca is a nomadic entrepreneur, content creator and co-founder of ColdIQ, a go-to-market agency helping B2B companies scale revenue through outbound, paid and content systems. In just two years, he has grown ColdIQ from two founders to over 30 full-time team members, built one of the most respected GTM brands in Europe and attracted a global …
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Forget paid tricks. Priyanka Mishra, Business Head of Fuzia Talent, joins host Adam W. Barney to break down how she scaled a global, women-led platform to over 10 million users - without relying on gimmicks or inflated metrics. In this episode of Is Anything Real in Paid Advertising?, we dive into: Building emotional trust in a data-obsessed ecosys…
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Alana Sparrow is a brand strategist, visual storyteller, and co-founder of The Foundry. With 35 years in branding and 25 years as a business owner, she helps leaders craft personal brands that reflect who they are and what they stand for. From executive positioning to employer branding, her experience runs deep, and her creative approach stands out…
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“AI without strategy is chaos.” Lucy Wang, Co-Founder & CEO of Pocketflows, joins me for a straight-talking breakdown of what’s real in small business marketing today. From funnel nightmares to the trap of instant gratification, Lucy calls out the shortcuts that sabotage founders—and shows us what sustainable growth really takes. Inside this episod…
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Jiri Kilevnik is a Creative Director and AI VFX Pipeline Architect at Runway, where he helps build the next generation of creative tools for filmmakers and video creators. Before joining Runway, he spent years as a Visual Effects Supervisor at Framestore and Rodeo FX, working on projects like Deadpool and Wolverine, Loki, The Fall Guy and Snow Whit…
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Too many agencies are drowning clients in dashboards, vanity metrics, and pretty charts that don’t move the needle. Ryan Stevens is here to burn that to the ground. In this episode of Is Anything Real in Paid Advertising?, Adam W. Barney sits down with Ryan, Founder of Digital Reference and the guy agencies call when they want their data to actuall…
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Colin Gray is a podcaster, educator and founder behind two of the most trusted names in the audio space: ThePodcastHost.com, a go-to hub for podcast education, and Alitu.com, a podcast-making app designed to simplify every step of the process. With a background in higher education and a doctorate in online learning, Colin has spent the past 15 year…
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What happens when cutting-edge artificial intelligence steps into the apple orchard? In this episode of Digital Ag Global, co-hosts Clyde Graham and Yurii Kovalchuk sit down with Dr. Maryna Kuzmenko, an AgTech innovator with nearly a decade of experience applying AI to real-world farming challenges. From predictive yield models to drone-powered dis…
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Anthony Tsigourakos, co-founder of SmartSpend Advertising and growth advisor at Good Name Consulting, knows the hidden costs of scaling. After helping dozens of agencies break through plateaus, he’s learned that real growth isn’t just about adding clients or revenue…it’s about protecting your capacity, your margins, and your energy. In this episode…
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Keti Zasheva is a LinkedIn branding strategist, co-founder of We Craft You Grow, and founder of K.D'Studio. She has helped over 100 founders and CEOs grow their visibility on LinkedIn without cold messages, burnout, or cringe tactics. With a background in design and a life shaped between Australia and Macedonia, Keti brings a blend of creativity, c…
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What actually works when paid ads stop performing? In this episode, Patrick Cumming, Head of Marketing at KleintBoost, joins Adam W. Barney to cut through the noise and talk shop: what’s real, what’s BS, and why most agencies are still chasing vanity metrics. We go deep on: 💥 How to audit your funnel without losing your mind 📊 The real KPIs that ma…
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