Alex Colhoun is a content strategist, brand builder, and former Twitch streamer who helps founders grow their presence online with standout storytelling and high-converting content. He’s worked with over 120 entrepreneurs, built one of the fastest-growing personal brands on LinkedIn, and continues to share the strategies that actually move the needle.
In this episode, we explore Alex’s journey from streaming to strategy. You’ll hear how he built a massive Twitch following, pivoted into brand-building on LinkedIn, and developed a system for showing up online with clarity and consistency. He shares lessons on content creation, community building, and growing across multiple platforms, all while travelling the world.
Connect with Alex:
https://www.linkedin.com/in/jackgaisford/
https://www.instagram.com/jackgaisford
https://www.youtube.com/c/JackGaisford
https://the-content-club.co.uk/
Timestamps:
00:00 – Cold open: from Twitch to content strategy
01:02 – Intro and welcome
01:26 – Meet Alex: creator, strategist, digital nomad
02:31 – His surprising start on Twitch
04:00 – Why he walked away from streaming success
05:18 – From content to clarity: discovering brand building
06:47 – Building trust across platforms
08:11 – The mindset shift that changed everything
09:43 – Why LinkedIn became his home base
11:06 – The early days of showing up online
12:38 – Creating systems for consistency
14:15 – Why travel shaped his brand
15:42 – Keeping creativity alive while moving around
17:06 – How he balances business and lifestyle
18:33 – The power of milestones and personal posts
20:04 – What makes a brand “work” in 2025
21:49 – Building a community with intention
23:30 – The truth about silent followers
24:58 – Making content that connects (and converts)
26:41 – What creators get wrong about growth
28:23 – Cross-platform content that stays true to you
30:04 – What people really buy when they follow you
31:31 – His take on tools, batching, and burnout
33:10 – Life on the road: the honest side of digital nomad life
34:56 – His favourite countries, routines, and setups
36:20 – Lessons from creating in different cultures
37:48 – Advice he’d give his earlier self
39:10 – Quick-fire: tools, platforms, creator habits
40:58 – Final thoughts on freedom, systems, and staying human
43:25 – Hitting 40k, birthday timing, and final reflections
45:22 – Where to find Alex and closing thoughts
47:00 – Outro and thank you

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