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Will Samson Leadership Podcasts

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Mission Driven You

Will Samson - Leadership & growth coach

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Welcome to Mission Driven You, the podcast that empowers you to make a difference in the world. Each episode, we bring you exclusive interviews with world-class entrepreneurs and change makers who are making a real impact in their industries and communities. From sustainable business practices to social impact initiatives, these leaders share their stories, insights, and strategies for creating a better future for all of us. Whether you're a budding entrepreneur, a dedicated professional, or ...
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The key to success is the ability to influence others - bosses, peers, and team members. But how to be a person of influence? Chief Technology Officer and coach Joseph Jude unpacks key elements of gravitas every Tuesday. You can find show notes at https://jjude.com/podcast
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Heads Talk

Elaine Pringle Schwitter

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A Fly on the Boardroom Wall Weekly, in-depth dialogues with industry titans and top executives. From FTSE and S&P CEOs to C-suite leaders of renowned institutions, 𝙃𝙚𝙖𝙙𝙨 𝙏𝙖𝙡𝙠 offers "𝘼 𝙁𝙡𝙮 𝙤𝙣 𝙩𝙝𝙚 𝘽𝙤𝙖𝙧𝙙𝙧𝙤𝙤𝙢 𝙒𝙖𝙡𝙡" insights into the pressing topics shaping today's business, finance, and technology landscape. The Heads of the world's biggest corporations discuss current and future industry matters with 𝙃𝙚𝙖𝙙𝙨 𝙏𝙖𝙡𝙠, providing a unique perspective on the pulse of global commerce. 𝕎𝕖 𝕝𝕚𝕜𝕖 𝕥𝕠 𝕤𝕥𝕒𝕣𝕥 𝕥 ...
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Our weekly 30 minute podcast helps you, a small business owner with 5 to 30 team members, take your company to the next level. The Grow A Small Business community, weekly cast, blog and leadership email supports leaders get through the pain of growth. With insights, lessons learned, books and tools as well as habits these experienced small business owners suggest you develop, our interviews unearth tremendous value for anyone wanting to grow their business with less stress.
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show series
 
In this episode of Grow a Small Business, host Troy Trewin interviews Tom Schwab, founder of Interview Valet, who built a $3M podcast marketing agency with 15 FTEs after exiting two prior businesses. He shares how turning off cold outreach and focusing on trust-based podcast marketing skyrocketed results. Tom reveals why “relationships are the ulti…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title:🇰🇪Explorer and Adopters of New Technology, By Nature🇰🇪 Another insightful episode of Heads Talk today. It was such a pleasure to speak with my guest today. I found her content incredibly thoughtful and walked away…
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QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing your…
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What do you get when you cross a nightclub owner, a somatic breathwork facilitator, and a student of integral theory? You get today’s guest—Leo Marrs—a mission-driven creator who walks the line between consciousness and commerce. In this episode of Mission Driven You, Will sits down with Leo to explore his evolution from restaurant entrepreneur to …
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title: 🇮🇹The Globetrotter That Got Away… Until Now! - Part 1 🇮🇹 In this 2-part special on Heads Talk is a masterclass in all things fintech, regulation, and behavioural banking, brought to you by my brilliant guest. You…
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In this episode of Grow a Small Business, host Troy Trewin interviews Barrie Cohen, founder of BC Public Relations, about her journey of building a successful Denver-based PR firm. Since its inception in 2017 as a solo venture, the firm has grown into a dynamic team of five women. Initially focused on traditional media, BC Public Relations has dive…
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Joseph Jude speaks with Krishna Kumar, author of *The GenAI War Room*, who has coached over 30,000 professionals and facilitated 140+ AI workshops. Together, they explore how generative AI is changing the economics of innovation and why leaders should allocate 10% of their CapEx into “optionality bets” to stay relevant, foster experimentation, and …
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In this episode of Grow a Small Business, host Troy Trewin interviews Ryan Carey, founder of Better On — a platform that helps leaders enhance their communication skills through asynchronous video. Carey recounts his path from working at YouTube to establishing his own venture in 2019. He underscores the importance of self-care and mental health, s…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title:🇨🇳The Thucydides Trap🇨🇳 An insightful and timely episode for the #HTBRICSSeries on Heads Talk exploring the realities and the risks of The Thucydides Trap: the historical pattern where a rising power threatens to …
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QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing your…
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Episode Description: What if your next meeting didn’t drain your energy—but actually moved your mission forward? In this episode of Mission Driven You, Will talks with Shane Parreco, systems thinker, product studio founder, and co-creator of AgendaKeeper, a tool designed to fix the fundamental dysfunction of modern meetings. But this isn’t a conver…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title:🇻🇳Vietnam’s Bamboo Diplomacy & 20 Year Plan for High Income Status🇻🇳 Another insightful and timely episode of Heads Talk as part of the BRICS & Geopolitics series (#HTBRICSSeries). In a significant development, Br…
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In this episode of Grow a Small Business, host Troy Trewin interviews Julia Linehan, founder of The Digital Voice, a UK-based PR and marketing agency specializing in ad tech and martech. Julia shares her journey from a solo consultant to leading a remote team of 36, including 28 full-time equivalents. Over the past six years, she has grown the agen…
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Episode Description: Success on paper doesn’t mean clarity in practice. In this episode of Mission Driven You, Will Samson continues the journey through the Resilience Stack by introducing Layer Two: Radical Self-Ownership—a mindset and practice that shifts you from reactivity to authorship, from control to clarity. If you’ve ever felt like you wer…
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In this episode of Grow a Small Business, host Troy Trewin interviews Owen Tilbury, founder of Clip Consulting who shares his remarkable entrepreneurial journey. Owen sold his first venture, a historic Tasmanian restaurant, for 2.45 times more than he paid for it, only three years after launching. He then built a consulting firm from a standing sta…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title:🇬🇧Economists, Tell A Better Story🇬🇧 We kickstart the new series on Heads Talk with the formidable Paul Donovan, Group Chief Economist at UBS. I’ve had Paul on my radar for several years, and I was thrilled when he…
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QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing your…
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Episode Description: What happens when the identity you've built your life around… no longer fits? In this episode of Mission Driven You, Will sits down with Chris Eversley—former professional basketball player, tech consultant, coach, and founder of Next Play, a platform dedicated to helping others navigate transformation. Chris’s journey is anyth…
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In this episode of Grow a Small Business, host Troy Trewin interviews Cathy Yoder, founder of Empowered Cooks, who shares her inspiring journey from starting a simple blog in 2008 to building a thriving business with seven full-time equivalent team members. Her popular YouTube channel, which focuses on air fryer recipes, has garnered over 752,000 s…
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Episode Description: You can’t lead well if you’re still running on outdated mental code. In this powerful solo episode of Mission Driven You, Will introduces the first layer of the Resilience Stack: the Mindset Reboot, or what he calls the code rewrite. Most high-performing leaders are relying on internal scripts written during times of survival—s…
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In this episode of Grow a Small Business, host Troy Trewin interviews Dean Mathews, the founder of On The Clock. Dean shares his evolution from a solo software developer in 2004 to leading a team of 23 professionals, supporting 170,000 to 280,000 active users. Originally launched as a time-tracking app, On The Clock has expanded to include employee…
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QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing your…
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Episode Description: Great leaders don’t avoid discomfort—they learn to follow it. In this episode of Mission Driven You, Will sits down with Arielle Lechner, an executive coach and startup strategist who works with high-growth founders and senior leaders to turn complexity into clarity. Arielle brings a rare blend of operational insight, emotional…
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In this episode of Grow a Small Business, host Troy Trewin engages in an insightful conversation with Sari Davidson, founder of Fractional Founders. Sari shares her entrepreneurial journey, beginning with the establishment of Boogan Head, a baby products company, in 2007, through to its successful acquisition in 2024. Boogan Head’s product line, wh…
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Episode Description: If you’ve ever felt like you’re constantly behind—no matter how organized, capable, or strategic you are—it may not be a time management problem. It may be your internal operating system. In this solo episode of Mission Driven You, Will explores the real reason high-performing professionals feel overwhelmed and burned out—and i…
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In this episode of Grow a Small Business, host Troy Trewin speaks with Matthew Whyatt, Managing Director of Tech Torque Systems. Matthew shares his entrepreneurial journey, scaling a previous business to 70 employees before intentionally transitioning to a leaner, more focused team of six at Tech Talk, specializing in B2B marketing for SaaS and tec…
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QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing your…
  continue reading
 
Episode Description: What if the key to revitalizing neighborhoods wasn’t just bricks and budgets—but songs, stories, and shared ownership? In this episode of Mission Driven You, Will sits down with Mitchell Cohen, CEO of The Daniels Corporation and author of Rhythms of Change, to unpack one of the most inspiring urban redevelopment stories in Nort…
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In this episode of Grow a Small Business, host Troy Trewin interviews Francesca Moi, founder of Empowering Virtual Solutions. Francesca shares her journey from starting a business 15 years ago to pivoting three years ago to focus solely on virtual assistants (VAs). Since then, she has grown the company from 1 to 78 full-time equivalent team members…
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🔥 Episode Description: In today’s episode, Will Samson tackles a hard but necessary truth: you can’t lead what you haven’t faced. As the world navigates seismic uncertainty—political, economic, and cultural—leaders are being exposed. Not for lack of skill, but for lack of inner stability. We’ve spent years being trained to manage people, projects, …
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title:🇺🇸We Will Aways Be About Money!🇺🇸 We conclude the 💵 ℙ𝕠𝕨𝕖𝕣𝕗𝕦𝕝 𝕎𝕠𝕞𝕖𝕟 𝕚𝕟 𝕎𝕒𝕝𝕝𝕤𝕥𝕣𝕖𝕖𝕥 & 𝕄𝕠𝕟𝕖𝕪💵 series on Heads Talk with Scarlett Sieber, Chief Strategy and Growth Officer at Money20/20 - arguably the most influential …
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In this episode of Grow a Small Business, host Troy Trewin interviews John Abrams, founder of South Mountain Company, shared his remarkable journey from launching a small six-person architectural construction firm in 1973 to growing it into a thriving 40-employee solar business generating $20 million in annual revenue. A strong advocate for employe…
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QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing your…
  continue reading
 
Episode Description: In a world flooded with noise, what does it take to stand out? In this unforgettable episode of Mission Driven You, Will sits down with Gair Maxwell, international speaker and author of Big Little Legends, to unpack what makes a brand legendary. Gair shares why the most iconic brands in history aren’t built—they’re remembered—a…
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In this episode of Grow a Small Business, host Troy Trewin interviews Penny Burke, Director of WhereTo Research, shares her inspiring journey of growing the company to $12 million in revenue and leading it through a successful merger with a global firm. She highlights the importance of strong people skills, strategic thinking, and staying passionat…
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Episode Description: Charisma fades. Titles get forgotten. But presence—the kind that regulates a room and transmits trust—leaves a legacy. In this final installment of the Resilience Stack series, Will explores Layer Five: The Influence Amplifier, where leadership shifts from performance to embodiment. If Layers 1–4 were about inner construction, …
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In this episode of Grow a Small Business, host Troy Trewin interviews Jaemin Frazer, founder of The Insecurity Project, He shares his 15-year journey of turning personal and professional setbacks into success. Starting in 2010, he scaled to 5 full-time equivalents and 30 contractors but faced a $250,000 debt when the model failed. By restructuring,…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title:🇺🇸Importance of Data Driven Decisions🇺🇸 Today for the 💵 ℙ𝕠𝕨𝕖𝕣𝕗𝕦𝕝 𝕎𝕠𝕞𝕖𝕟 𝕚𝕟 𝕎𝕒𝕝𝕝𝕤𝕥𝕣𝕖𝕖𝕥 & 𝕄𝕠𝕟𝕖𝕪💵 series we have a seasoned Fortune 50 Executive. Juliette W Samson is a technology & business influencer and is on Nasda…
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QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing your…
  continue reading
 
Episode Description: What happens when you build a business, sell it for millions, and still feel like something's missing? In this episode of Mission Driven You, Will talks with Howard Pearl, CEO of CARS (Charitable Adult Rides & Services), about the winding path from private sector success to mission-driven leadership—and why our biggest life shi…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title: 🇨🇳US-China Tariffs Bilateral Discussions/Analysis🇨🇳 In this bonus episode of Heads Talk - a collaboration with CGTN, we dive into the US-China bilateral agreement that’s shaking up global markets. Recorded the da…
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In this episode of Grow a Small Business, host Troy Trewin interviews Dr. Lynda Dean-Duru, founder of Ashburn Children's Dentistry, based just outside Washington, D.C. Dr. Lynda shares her inspiring journey of healing her own sleep apnea without surgery and how it led her to pivot her practice toward airway-focused pediatric care. She explains how …
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Episode Description: Breakthroughs are great—but they don’t build resilience. In this episode of Mission Driven You, Will introduces Layer Four of the Resilience Stack: The Continuous Growth Loop. This is the layer where personal transformation shifts from heroic effort to intentional rhythm—where growth stops being a sprint and starts becoming sus…
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In this episode of Grow a Small Business, host Troy Trewin interviews Jose Berlanga of Tricon Homes, based in Houston, Texas. Jose shares his 40-year journey as a serial entrepreneur, starting in oil and gas at just 17, then scaling a construction business to $100M and 200 team members. He opens up about the challenges of the GFC, lessons from runn…
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Let us know your thoughts. Send us a Text Message. Follow me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn Episode Title: 🇫🇮Trailblazing & We Women Need to Up our Game! 🇫🇮 Fitting! In this 250th Episode of Heads Talk and today for the 💵 ℙ𝕠𝕨𝕖𝕣𝕗𝕦𝕝 𝕎𝕠𝕞𝕖𝕟 𝕚𝕟 𝕎𝕒𝕝𝕝𝕤𝕥𝕣𝕖𝕖𝕥 & 𝕄𝕠𝕟𝕖𝕪💵 series we have the long-awaited episode with the frank, fea…
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QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing your…
  continue reading
 
Episode Description: Marketing doesn’t have to feel manipulative. In this powerful and grounded episode of Mission Driven You, Will sits down with Sophie Lechner, author of Unlock Your Impact, to explore how mission-driven entrepreneurs can grow their influence—without selling their soul. If you've ever felt allergic to funnels, frustrated by formu…
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In this episode of Grow a Small Business, host Troy Trewin interviews Tiffany Alexander, Fund Manager and Owner of Aspen Sage Fund, about her 20-year journey from aspiring astronaut to successful real estate investor. Tiffany shares how she built a 30-person team, scaled to 17 rental doors, and transitioned into note investing to reclaim her time a…
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Episode Description: You’ve mastered ownership. You’ve rewritten the old stories. Now comes the part most high-achieving leaders quietly resist: interdependence. In this solo episode of Mission Driven You, Will unpacks Layer Three of the Resilience Stack and introduces a powerful truth—real resilience isn’t about white-knuckling your way forward. I…
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In this episode of Grow a Small Business, host Troy Trewin interviews Jay Patey, founder of Pigeon Whole Bakers, who shares his journey from launching a small Hobart café in 2008 to building an $8M bakery with over 50 staff. Jay dives into the power of word-of-mouth marketing, the decision to expand into wholesale, and creating a beloved Tasmanian …
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