Episode Description:

Marketing doesn’t have to feel manipulative. In this powerful and grounded episode of Mission Driven You, Will sits down with Sophie Lechner, author of Unlock Your Impact, to explore how mission-driven entrepreneurs can grow their influence—without selling their soul.

If you've ever felt allergic to funnels, frustrated by formulas, or disconnected from your audience because “marketing” feels off-brand for your values, this episode is for you.

Sophie shares her journey from corporate marketing to creator, coach, and author—and introduces her Magnet Model, a framework that helps purpose-driven professionals attract the right clients by standing in their authenticity, not chasing trends.

Together, they unpack:

• Why traditional marketing feels misaligned for values-led entrepreneurs
• The real reason so many people hide their voice
• How to redefine influence without sacrificing integrity
• And why your story—and your mission—are your greatest marketing assets

🧭 Key Topics Covered:

• The “ick” factor: Why traditional marketing doesn’t work for mission-driven people
• Sophie’s transition from corporate strategy to purpose-led entrepreneurship
• The Magnet Model: A new way to think about visibility, connection, and growth
• How to clarify your mission so others can rally around it
• The difference between noise and resonance in a crowded market
• Why vulnerability and clarity are more powerful than persuasion
• How storytelling connects us to aligned clients and communities
• Why entrepreneurship is both a strategic and emotional journey

“If it doesn’t feel right, it’s not going to work—no matter how many followers you have.”

“Marketing isn’t about making noise. It’s about making meaning.”

“We’re not here to push—we’re here to pull the right people toward our mission.”

🔗 Resources Mentioned:

• Book: Unlock Your Impact by Sophie Lechner
• The Magnet Model™ framework – Learn more at sophielechner.com
• Substack: drwillsamson.substack.com

• Where in your business are you trying to follow someone else’s voice instead of your own?
• What story are you not telling because it feels too vulnerable—but could actually connect you to the people you want to serve?
• What would marketing look like if it felt like an extension of your mission?

• Follow Sophie Lechner on LinkedIn: linkedin.com/in/sophielechner
• Explore her work and resources at: sophielechner.com
• Subscribe to Mission Driven You on Apple Podcasts & Spotify
• Join Will’s Substack for deeper conversations on voice, purpose, and slow change

You don’t need to master someone else’s strategy to grow—you need to trust your own story, share your mission, and invite others into the work that matters most.