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Typical Human Behavior Podcasts
Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They shar ...
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AI and Marketing are reshaping how businesses operate and grow. In this episode of The Backstory on Marketing and AI, we explore the role of revenue operations, automation, and AI enabled Market Research. Learn how companies can move beyond founder-led sales and create scalable, repeatable revenue engines. Discover why recurring revenue is essentia…
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AI and Marketing are reshaping industries at lightning speed. In this episode of The Backstory on Marketing and AI, we dive deep into how AI is transforming workflows, advertising, and education. We explore the DRIVE-F framework that empowers professionals to interact with AI effectively. Learn why providing direction, defining roles, and focusing …
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AI is changing marketing at lightning speed. In this episode of The Backstory on Marketing and AI, we explore how AI enabled Market Research is disrupting digital strategies and reshaping industries. Key themes include: How AI accelerates research and campaign design Why adding humanity to AI content matters Navigating HIPAA compliance in healthcar…
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Artificial Intelligence is no longer a futuristic idea—it’s here, and it’s transforming marketing. In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing intersect to reshape strategy, personalization, and growth. We dive into AI enabled Market Research, showing how businesses can use data-driven insights to predict c…
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This episode of The Backstory on Marketing and AI explores how artificial intelligence is changing marketing strategy and execution. Key topics include: AI enabled Market Research Forecasting ROI before spending Omnichannel marketing strategies The role of human creativity alongside AI Real-world campaign lessons We discuss how AI tools optimize ad…
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In this episode of The Backstory on Marketing and AI, we explore how AI is revolutionizing post-sale customer experiences. Discover how brands can use AI and Marketing to reduce churn, drive loyalty, and deliver personalized journeys. Learn why the ownership experience is more than unboxing—it’s about ongoing engagement, care, and usage. We discuss…
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In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing combine to transform business growth. Learn how AI enabled Market Research drives smarter decisions, efficiency, and scale. Key topics include: Why AI is a force multiplier for marketers. The complexity paradox and risks of automating bad processes. How entreprene…
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In this episode of The Backstory on Marketing and AI, we dive into how AI and Marketing combine to help businesses grow. Learn how AI enabled Market Research powers smarter decisions and bridges the gap between sales and marketing. We explore how AI systems automate lead qualification, appointment setting, and customer engagement while maintaining …
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In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are transforming the future of e-commerce. Discover how AI enabled Market Research is helping companies build smarter customer segments, optimize messaging, and improve conversions. We discuss: How AI powered analytics connect surveys, reviews, and Shopify data in…
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AI is changing how marketers measure campaigns and scale growth. In this episode of Backstory on Marketing and AI, we dive into attribution, frameworks, and customer acquisition. Discover how Wicked Reports uses first-party data to track real conversions. Learn why cold traffic measurement is critical for sustainable growth. Understand why ad platf…
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In this episode of the Backstory on Marketing and AI, Mark Donnigan, a virtual CMO, shares his insights into how AI is changing the marketing landscape for B2B startups. Mark discusses the importance of small teams using AI tools to scale quickly and efficiently. He dives into the role of AI in content generation, the future of marketing, and how b…
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Sameer Narkar, CEO of Konnect Insights, discusses how AI is revolutionizing the marketing landscape. From social listening to competitive benchmarking, Sameer explains how AI tools are empowering brands to optimize their marketing strategies and customer experience. Discover how Konnect Insights helps brands securely analyze data from multiple chan…
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In this episode of The Backstory on Marketing and AI, we discuss how AI is reshaping the marketing landscape, particularly in market research. John Long of Thynk.ai provides insights on how businesses can leverage AI to drive growth, improve customer experience, and optimize sales processes. We dive into the practical applications of AI in lead gen…
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This episode of The Backstory on Marketing and AI explores how AI enabled Market Research and influencer automation are reshaping marketing. Our guest from Stack Influence shares how micro and nano influencers outperform celebrities by creating authentic connections and driving higher conversions. We cover: Why micro and nano influencers deliver st…
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In this episode of The Backstory on Marketing and AI, we explore how AI enabled Market Research is reshaping project management and beyond. Most large projects today suffer from cost overruns and delays. AI is providing a solution by forecasting risks, automating reporting, and enabling smarter scheduling. From construction to utilities and data ce…
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AI is reshaping the marketing landscape. In this episode of The Backstory on Marketing and AI, we explore how AI enabled Market Research empowers companies to replace guesswork with clarity. Ground Control Research has developed Telemetry, a service that provides AI powered insights to guide strategy. From defining the right target market to refini…
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In this episode, Jon Gilham discusses how AI is changing the landscape of content marketing. He talks about Originality.ai, a tool that helps marketers detect AI-generated content, optimize readability, and ensure fact-checking. Jon shares insights into how marketers can use AI responsibly and avoid AI-generated spam in their content. From plagiari…
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AI and Marketing are reshaping how companies engage with customers. In this episode of the Backstory on Marketing and AI, we dive into how customer experience (CX) and AI-enabled Market Research create real-world business impact. Key topics include: Why personalization at scale is essential. How startups fail without product-market fit. The importa…
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In this episode of The Backstory on Marketing and AI, we sit down with Andy Cwik, co-founder and CEO of Hubub, an AI-powered concierge platform for client entertainment. Discover how AI is transforming client engagement for startups and mid-sized businesses. Learn how empathy, automation, and LLMs can help brands compete with industry giants—withou…
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In this episode of The Backstory on Marketing and AI, discover how AI is accelerating revenue growth for marketing and sales teams alike. We explore how Catalyst Marketing made a bold pivot to become an AI-enhanced growth marketing agency—and how it’s paying off. Topics covered: · Why prompt engineering matters · Real use cases for AI-enabled marke…
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In this episode of The Backstory on Marketing and AI, we explore how marketing can reconnect with buyers in an era dominated by automation and AI. We unpack the challenges of disconnected marketing and offer solutions rooted in real human connection. You'll learn: · How to avoid shallow automation strategies · The power of podcasting and community …
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In today’s saturated content environment, brands aren’t short on content—they’re short on connection. In our latest Backstory on Marketing and AI episode, we dive into how B2B companies are using AI to build better stories and smarter videos. Video is one of the most effective mediums for generating trust and engagement. But video creation comes wi…
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In this episode of The Backstory on Marketing and AI, we uncover how AI is reshaping influencer marketing. Our guest from The Rave reveals how smart tools are identifying influencers hidden within your customer base, enabling personalized, scalable outreach using real-time data and automation. Learn how AI-powered platforms reduce wasted spend on u…
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In this episode, Boobesh Ramadurai, Head of Marketing Analytics at LatentView, shares how companies are unlocking powerful ROI using AI in their marketing stack. We discuss why AI-enabled market research is faster and more insightful than traditional methods and how creative teams are leveraging generative AI to accelerate campaign timelines. Boobe…
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In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Rocketium CEO Satej Sirur to explore the evolving intersection of AI and marketing. Discover how Rocketium is helping brands automate ad creative generation at scale while maintaining brand compliance, improving speed to market, and reducing creative friction. Satej ex…
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In this episode of The Backstory on Marketing and AI, Peter Swimm of Toilville dives deep into the real-world implications of AI and marketing. With over a decade of experience in conversational AI, Peter breaks down the practical and philosophical challenges businesses face in today’s AI-saturated landscape. From building chatbot systems for enter…
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This episode of The Backstory on Marketing and AI features John Gargiulo, co-founder of Airpost.ai, as he discusses the future of AI-driven advertising and the role of creativity in the age of automation. From user-generated content to instant video ad creation, John shares how Airpost is reshaping DTC growth through technology. Discover how AI can…
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In this episode of The Backstory on Marketing and AI, we explore how AI is being embedded in every step of the creative process—from ideation and transcription to video post-production. Our guest is the Executive Video Director of Ammunition, an award-winning Atlanta-based advertising agency. With tools like Midjourney, ChatGPT, and Runway, Ammunit…
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In this episode of The Backstory on Marketing and AI, we explore how AI transforms startups from idea to execution. David Hirschfeld, founder of Tekyz, shares his Launch First methodology—a system for using AI to find product-market fit before development even begins. David explains how AI-powered workflows reduce failure risk, speed up iteration c…
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In this episode of The Backstory on Marketing and AI, we sit down with Andreas Duess, co-founder of 6 Seeds Consulting, to explore how artificial intelligence is revolutionizing the world of consumer research. From reducing the failure rate of CPG product launches to building synthetic personas based on behavioral data, Duess offers a fascinating l…
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In this episode of The Backstory on Marketing and AI, we explore how AI search tools like ChatGPT and Perplexity are revolutionizing how customers discover and engage with brands. From optimizing for conversational language to updating your website’s technical structure, marketers must adapt quickly. You'll hear expert insights on: · How AI search …
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In this episode of The Backstory on Marketing and AI, we dive into how AI enabled market research is reshaping small business marketing, especially in the trades. Our guest from Far Beyond Marketing shares how her proprietary "4 Cs" framework—Clear Copy, Consistent Branding, Customer Demographics, and Channel Management—helps business owners build …
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In this episode of The Backstory on Marketing and AI, we explore the collision of AI and SEO with HelloSEO’s founder. With over a decade of experience, she shares how AI-enabled market research is transforming how marketers approach digital visibility—and what still can’t be replaced by machines. Discover: · Why human expertise still matters in SEO…
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In this episode of The Backstory on Marketing and AI, we talk with a senior leader at Freepik, an AI-powered creative platform used by millions of professionals. Discover how the evolution of generative tools is reshaping the design and marketing world. From the rise of video AI in 2025 to the ethical questions around copyright and content quality,…
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In this episode of The Backstory on Marketing and AI, we uncover how Marla Schilling at Zayo is using AI to dramatically enhance marketing performance. Learn how her team increased blog traffic by 160% and improved social media engagement by 90% by integrating AI into their content and social workflows. Discover how AI-enabled Market Research power…
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In this episode of The Backstory on Marketing and AI, we spotlight an AI-native advertising platform that’s reshaping how marketers approach media buying and personalization. Learn how NextRoll powers over 150 billion buyer predictions daily and helps marketers optimize spend across web, social, CTV, and more. Discover how AI-enabled market researc…
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In this episode of The Backstory on Marketing and AI, we explore how artificial intelligence is transforming the publishing industry. Our guest is the CEO of Ulysses Press, who reveals how his company uses AI to forecast demand, optimize marketing, and stay competitive in a changing digital landscape. You’ll learn: How TikTok and influencer-driven …
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In this powerful episode of The Backstory on Marketing and AI, we explore how Tipton-Franklin is transforming modern marketing with the help of cutting-edge AI tools. Angela Tipton and Travis Franklin share their unique journey from biotech and agriculture to strategy and tech-driven marketing. They break down the role of platforms like Gemini, Cha…
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In this episode of The Backstory on Marketing and AI, we explore how AI is transforming the way marketers develop strategy, conduct research, and bring campaigns to life. We uncover how a purpose-built AI marketing OS can empower teams to generate insights, test creative, track cultural shifts, and optimize campaigns—all through agentic AI and LLMs…
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In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Nick Kraus, CEO of Kraus Marketing. Nick is an accomplished entrepreneur and author of The Shark Bite Method, a top-selling book that guides CMOs and marketing directors on how to build powerful digital strategies. Nick opens up about how his agency dove headfirst into…
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In this episode of The Backstory on Marketing and AI, host Guy Powell chats with Kyle Hamilton, founder of The Birr Agency, about his unique path from hotelier and international photographer to digital marketing expert and AI advocate. Kyle shares how necessity pushed him to explore AI during a staffing crunch—and how tools like ChatGPT, Claude, an…
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In this compelling episode of The Backstory on Marketing and AI, host Guy Powell talks with Upton Rand, founder of Gay Men’s Field Guide, author of Urban Adventures and Gay Campgrounds, and a true innovator in the intersection of creativity, connection, and technology. Upton reveals how AI didn’t just help his business—it became an integral part of…
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In this episode of The Backstory on Marketing and AI, host Guy Powell sits down with Andrei Oprisan and Sam Mallikarjunan from Agent.ai to explore how AI-enabled market research is transforming marketing, sales, and customer experience. 🔹 How AI is reshaping sales & marketing 🔹 The role of AI agents in automation & personalization 🔹 Why data is the…
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AI and Marketing: Chris Singel on AI-Enabled Market Research & Growth
37:29
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37:29AI is revolutionizing marketing, but how can businesses leverage it effectively? In this episode of The Backstory on Marketing and AI, Chris Singel, founder of Delta Digital, shares his insights on AI-enabled market research, content automation, and human-AI collaboration. Chris reveals how AI helped him write a book in just 12 minutes and how bran…
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AI in Marketing: How to Integrate AI & Agile for Business Growth
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32:39How can marketers successfully integrate AI beyond just tools? In this episode of The Backstory on Marketing and AI, Melissa Reeve, co-founder of Marketing Frontier, shares how AI-enabled marketing is transforming workflows, decision-making, and business outcomes. Melissa reveals the mindset shifts marketers must embrace, how AI is collapsing tradi…
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Is AI-Enabled Market Research the Future of E-Commerce and Branding?
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28:33How is AI revolutionizing marketing and e-commerce? In this episode of The Backstory on Marketing and AI, host Guy Powell interviews Neil Twa, CEO and co-founder of Voltage Holdings, about the impact of AI on brand building, digital advertising, and market research. Neil shares insights on leveraging AI-enabled market research for e-commerce, how A…
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How is AI transforming Marketing? Interview with Jim Matuga and Guy Powell
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30:10In this episode of The Backstory on Marketing and AI, Guy Powell interviews Jim Matuga, founder of Interaction Media and creator of Story Maker. They explore how AI is revolutionizing marketing, much like the spreadsheet transformed accounting. Discover how CMOs and marketing leaders can harness AI-driven storytelling and generative AI to enhance b…
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What Is The Tipping Point For AI? More With CEO of Voltage Corey Morris
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37:37Join us in a thought-provoking conversation with Corey Morris, Founder and CEO of Voltage, and the KCDMA 2019 Marketer of the Year. In this episode, Corey, also an accomplished author of the "Digital Marketing Success Plan," dives into how businesses can gear up for the global market using AI and what the future holds for AI in marketing. Corey exp…
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What Does the Future Hold for AI in Search and Marketing? With CEO Paris Childress
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34:11Join us in an enlightening discussion with Paris Childress, ex-Google employee and CEO of Hop Online, as he dives deep into the integration of Artificial Intelligence in the marketing landscape alongside our host, Guy Powell. This episode explores the transformative role of AI in enhancing marketing productivity and strategy, especially post-Covid,…
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What Impact Do Digital Strategy and Emerging Tech Have on Brands? Insights from Mark Himmelsbach
36:06
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36:06Join us in this engaging teaser episode as we sit down with Mark Himmelsbach, a marketing and communications professional known for his expertise in developing multi-discipline communication strategies. Mark brings years of experience leading cross-functional teams and boosting both for-profit and non-profit organizations. In this conversation, he …
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