AI and Marketing are reshaping how businesses operate and grow. In this episode of The Backstory on Marketing and AI, we explore the role of revenue operations, automation, and AI enabled Market Research.

Learn how companies can move beyond founder-led sales and create scalable, repeatable revenue engines. Discover why recurring revenue is essential for long-term business growth.

We also explore the critical role of customer feedback loops in refining strategies and improving decision-making. AI agents are revolutionizing sales processes, from sentiment analysis in calls to automated lead nurturing.

This conversation highlights common red flags in go-to-market strategies, such as failing to define an ideal customer profile. Founders will learn why it’s essential to sell before scaling and how lean startup principles help test and validate new ideas effectively.

HubSpot and AI integrations create a powerful revenue growth engine. Companies can now identify high-value customers, automate workflows, and ensure consistent improvements in performance.

If you want to understand how AI and Marketing work together to transform revenue growth, this episode delivers actionable insights.