In this episode of The Backstory on Marketing and AI, we sit down with Andy Cwik, co-founder and CEO of Hubub, an AI-powered concierge platform for client entertainment.

Discover how AI is transforming client engagement for startups and mid-sized businesses. Learn how empathy, automation, and LLMs can help brands compete with industry giants—without needing big budgets.

Topics include:

· AI in client entertainment and logistics

· Founder-market fit and solving real pain points

· Early startup mistakes to avoid

· Using AI-enabled market research for decision-making

· Building digital agents for daily business tasks

Andy also explains how to think about switching costs, the difference between vitamins and painkillers in product development, and why empathy is the core of marketing success.

Click here to view the video: https://www.youtube.com/watch?v=NkEb05_80-U