In this episode of The Backstory on Marketing and AI, we explore the collision of AI and SEO with HelloSEO’s founder. With over a decade of experience, she shares how AI-enabled market research is transforming how marketers approach digital visibility—and what still can’t be replaced by machines.

Discover:

· Why human expertise still matters in SEO

· How to use AI without losing reader trust

· The danger of relying on AI for keyword research

· How PR, backlinks, and EEAT play a critical role in your rankings

· Why zero-click content is changing everything

· What AI-powered search engines mean for local businesses

From startups to Fortune 500 brands, this episode offers invaluable insights into building long-term SEO success in the age of AI.

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