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Join Renaud Anjoran, Founder & CEO of Sofeast, in this podcast aimed at importers who develop their own products as he discusses the hottest topics and shares actionable tips for manufacturing in China & Asia today! WHO IS RENAUD? Renaud is a French ISO 9001 & 14001 certified lead auditor, ASQ certified Quality Engineer and Quality Manager who has been working in the Chinese manufacturing industry since 2005. He is the founder of the Sofeast group that has over 200 staff globally and offers ...
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Join Jim Mancini, Mike Nusser, and Dionisio Roman on the Rooted in Innovation podcast, where we meet with Arborists, Developers, Municipalities Workers, and other industry experts each month to explore their best tips and practices, industry insights, and current projects. Sponsored by Tree Staple, we dig deep into the tree care and landscape development industries to get all the dirt on how these experts have successfully transformed both cities and forests. Whether you want to catch up on ...
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Why do people self-injure? And what is the best way to respond when someone tells us they self-injure? Dr. Nicholas Westers, a clinical psychologist at Children's Health and Associate Professor at the University of Texas Southwestern Medical Center, collaborates with the International Society for the Study of Self-Injury (ISSS) to interview the leading experts in the field of self-injury and self-harm as well as individuals with lived experience of self-injury and parents and family members ...
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BFM Talks:

Built for Marketing

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This podcast presents current challenges and solutions through insightful discussions with key industry experts. Each episode is hosted by a member of the Built for Marketing team and explores a range construction, building products and built environment topics.
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Know more. Get better. Research and best practices for providers. Listen and learn! Tune in to our conversations with experts so that you can stay up to date with medical research and be your professional best.
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Get your insights into how Wealth Management should work. Join James Cruz to understand how a trusted Certified Financial Planner can get you financially well-organised and keep you that way. Advice needs to be practical, transparent and not linked to product sales. Pay for the advice and realise your retirement goals with greater certainty and confidence.
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We discuss materials management, specification, interior design, architecture, and things in between -- to help you design better, build more efficiently, and grow your design and build firm. Fohlio is a product specification and data management software for the architecture, engineering, and construction (AEC) industry. Get your trial at fohlio.com.
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Usool as-Sunnah (Columbus)

al-Masjid al-Awwal (1MM)

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A recurring series of lectures by Moosaa Richardson on the explanation of Usoolus-Sunnah of Imaam Ahmad held in rotating venues; namely al-Masjid al-Awwal of Pittsburgh, PA, and Masjid as-Sahaabah, Columbus, OH.
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David Procida, known as Dave to many, is the founder of Adicorp Construction Services and with over 40 years of experience in the industry offers clients hands-on guidance to several key areas impacting business growth and direction. Join Dave every week while he interviews other Industry Leaders in Commercial Construction, gives helpful business tips and insight, and has some fun along the way. Time to Elevate the Industry.
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If your product launches late, over budget, or with quality issues; you’ve met the Iron Triangle. In this episode, Adrian and Paul break down the three corners (cost, time, quality), the real-world trade-offs founders and product teams face, and the “hidden” fourth factor that turns the triangle into a pyramid. The key takeaway: choose your anchor …
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In this episode, Dr. Christian Schmahl from Heidelberg University and Mannheim, Germany, answers a listener's question and talks about his experimental research assessing how seeing blood affects heart rate and arousal among both those who engage in nonsuicidal self-injury (NSSI) and those who don't. He also shares insights into the role of self an…
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In this pre-Christmas episode 307, Adrian and Renaud look ahead to five manufacturing trends that could shape 2026 for importers working with China and Asia. Thanks for listening during 2025. We appreciate all of our listeners and followers, and, if you like what we do, please consider giving us a 5-star rating on your podcast player! See you in 20…
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Hidden commissions and kickbacks can still be found in China sourcing, and many importers are unaware that they’re paying for them. In this episode, Adrian and Renaud unpack how these schemes work, how agents and trading companies quietly erode your margin, and what a more transparent, safer sourcing model looks like. Episode Sections: 00:00 – Intr…
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On this episode of Rooted in Innovation, we sit down with Joseph Marker, owner of Marker Elevated Landscapes, to explore what it really means to lead a residential landscape firm with vision. From his signature 3-2-1 design process to his hybrid use of drone imagery and hand-drawing, Joe walks us through the artistic, technical, and deeply personal…
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Adrian is joined by Sofeast Group Head of New Product Development, Paul Adams, to unpack the brutal truth behind the question: “Can you actually afford to manufacture your new product idea?” They bust some of the most dangerous myths (like “MOQ × unit price is my total cost” and “we’ll fix reliability later”), then walk through Sofeast/Agilian’s 6-…
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In episode 304 of China Manufacturing Decoded, Adrian is joined by Kate (Sofeast’s Supply Chain Management Manager) to dig into one of the nastiest hidden risks importers face: mold. They explain how weeks inside a hot, humid shipping container can ruin textiles, leather, wood, packaging, and even electronics, if humidity and packaging aren’t under…
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In this episode, host and producer of The Psychology of Self-Injury podcast, Dr. Nicholas Westers, shares his own thoughts about how media portray nonsuicidal self-injury (NSSI) as well as suicide and mass shootings. He walks us through media guidelines for responsibly reporting and depicting each in the news, including the first ever NSSI media gu…
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Hiring a “quality manager” in China or Asia doesn’t always mean you’re getting someone who can actually protect your brand. In this episode, Renaud walks through how to tell a real quality leader from a simple document handler: the interview questions that expose true ISO 9001 competence, what strong (and weak) answers sound like, and how this role…
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Adrian and Paul break down why molding costs “balloon” (over-tight tolerances and cosmetic overkill) and then walk through three practical levers to cut costs safely: smarter tooling design & DFM (wall thickness, draft, gates, material choice), good tooling decisions (steel grades like P20 vs H13, cavity count, hot vs cold runners), and production/…
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In this episode of Rooted in Innovation, we sit down with Rob Ambler, founder and owner of Ambler Industries, LLC, a design/build and maintenance firm based in Pennsylvania. Rob shares his deeply personal story of burnout, renewal, and the business transformation that followed. From restructuring his leadership team to adopting Aspire software, Rob…
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The team unpacks October’s Trump–Xi meeting and the short-term “truce” it produced: a ~10 percentage-point cut on broad China tariffs tied to fentanyl controls, a one-year pause on rare-earth/magnet export controls, resumed Chinese purchasing of US soy/other ag, and continued Section 301 exclusions for key medical, electronics, HVAC, and solar item…
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In this episode, Dr. Rachel Zelkowitz defines trauma and its prevalence among individuals who self-injure, delineates posttraumatic stress disorder (PTSD) from complex PTSD (C-PTSD), and discusses common treatments for addressing trauma, including Cognitive Processing Therapy (CPT), Eye Movement Desensitization and Reprocessing (EMDR), and Prolonge…
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It's episode 300! Host Adrian and Sofeast head of NPD Paul Adams dig into IK ratings, what they measure (impact energy in joules), why they matter for real-world product abuse (drops, kicks, tool strikes), and how to connect use-case, environment, materials, and system-level design choices (wall thickness, ribs, radii, gate location) to hit targets…
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In episode 298, Renaud talks with Roberth Jonsson (24HourAR) about what “compliance” really means in the EU/UK. Industrial products, consumer goods, dropshipping; if you sell in the EU/UK under your own brand, you’re legally the manufacturer. That means CE testing alone won’t save you. You need the right directives/standards, a complete technical f…
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In episode 297 of China Manufacturing Decoded, host Renaud is joined by Sofeast reliability specialist Andrew Amirnovin to unpack why smart wearables so often fail in the field, and how to stop it. They break down real cases across rings, earbuds, watches, and smart glasses (think swollen cells, failing mics, cracked displays, and weak straps), the…
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Renaud breaks down this week’s one-two punch in the U.S.–China trade saga: Beijing’s new export controls on key rare-earth minerals (notably neodymium for high-strength magnets) and the White House’s counter-threat of a 100% tariff on made-in-China imports from November 1. He unpacks the “small yard, high fence” strategy, how China is now mirroring…
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In this episode of China Manufacturing Decoded, host Adrian is joined by Vera Roldan, head of the design department at Sofeast, to unpack how industrial design links user needs, aesthetics, and manufacturability. Vera outlines the practical workflow: research, mood boards, sketches, 3D CAD, renders, and tight collaboration with engineering and supp…
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In this episode, Adrian is joined by Kate, Sofeast's head of Supply Chain Management, who has just returned from IFA Berlin, Europe’s biggest consumer electronics trade fair. Together, they share key takeaways from the event, focusing on how PR can make or break your trade fair success. This episode offers actionable advice on getting media coverag…
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Two topics are covered in this episode: (1) how parents with lived experience of nonsuicidal self-injury (NSSI) can navigate conversations with their children about their own scarring and wounds, and (2) how parents (with or without lived experience) can navigate conversations about self-injury with their young adult children when they turn 18. Dr.…
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In this episode, Adrian is joined by Renaud Anjoran to explore fail-safe design principles: essential thinking for anyone developing most kinds of products. Through real-world examples ranging from Tesla doors to Boeing and consumer electronics, they highlight how designers must ask: “If this fails, what happens to the user?” They break down why it…
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In episode 293 of China Manufacturing Decoded, Adrian is joined by Sofeast’s Head of New Product Development, Paul Adams, for the final part of their trilogy on polymers. When people think of plastics, they usually picture injection molding. But it’s far from the only available process. We'll break down the major polymer processing methods, includi…
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Choosing the right polymer for your plastic parts can significantly impact the success of your product. In this episode, Adrian and Paul Adams from Sofeast explore the most common polymers used in manufacturing, from everyday workhorses like ABS to high-performance engineering plastics and sustainable bioplastics. They cover the strengths, weakness…
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Starting October 1st, 2025, the Chinese government is enforcing stricter export compliance rules that could significantly disrupt supply chains. Exporters will need to disclose the manufacturer’s identity and prove that every component was purchased the formal way, with aligned flows of materials, contracts, and tax invoices. In this short bonus ep…
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In this episode of Rooted in Innovation, the team sits down with Emily Bell, a landscape designer and founder of Emily Bell Landscape Design, to talk about real-world challenges—and smart solutions—in site planning. From stormwater management to tree stabilization, Emily shares the tools she actually specifies, including TreeStaple, Silver Cells, C…
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In episode 290 of China Manufacturing Decoded, Renaud Anjoran is back and joins Adrian to explore seven common pitfalls that can derail manufacturing projects during the critical transition from prototype to production. A working prototype may look and feel like the final product, but moving from prototype to mass production is a far more complex j…
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In this episode, four of the top experts in researching and treating nonsuicidal self-injury (NSSI) talk about the research behind NSSI Disorder, the evolution of how they now think about NSSI within the context of the DSM, and why they now advocate for an NSSI specifier rather than an NSSI Disorder in the DSM. They also delineate their proposed cr…
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Episode 289: Adrian is joined again by our head of New Product Development, Paul Adams, to explore the complexity of plastic injection mold tooling and what it takes to go from tooling design to mass production of plastic parts. They explore the full journey, from DFM and tool design through trial runs (T0, T1, T2) to final sign-off and mass produc…
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Adrian is joined once again by Paul Adams, the Sofeast Group’s Head of New Product Development, based at Agilian Technology, our contract manufacturer, to discuss the importance of phase gate (or stage gate) reviews in new product introduction (NPI). When developing and manufacturing a product, rushing forward without checks at key stages can lead …
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Tariffs, shifting trade policies, and unpredictable order patterns are creating a “stop–go” manufacturing environment in China. For buyers, this means unexpected quality issues, capacity crunches, and supply chain instability. In this episode of China Manufacturing Decoded, Renaud Anjoran and Adrian from the Sofeast team break down the real-world i…
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Jumping into mass production without a pilot run is like launching a rocket without a test fire, risky, costly, and likely to go wrong. In this episode of China Manufacturing Decoded, Renaud Anjoran and Adrian from the Sofeast team break down what the pilot run process really is, why it's non-negotiable in any serious manufacturing project, and wha…
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Adrian and Renaud explore a significant shift in global electronics production: India surpassing China as the top smartphone exporter to the USA. The discussion covers why this change happened so fast, how Apple and other big tech firms adapted, what this means for SMEs, and how Sofeast is now expanding its own manufacturing footprint in India. Sho…
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In this episode, Nani Kim, RN from the University of Texas at Austin talks all things help-seeking for nonsuicidal self-injury (NSSI). This includes common reasons people give for choosing to seek help for self-harm, common forms of help-seeking behavior for NSSI, how often individuals who self-injure seek help for their self-injury, why they choos…
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In this diverse episode of China Manufacturing Decoded, hosts Adrian and Renaud cover several thought-provoking topics based on listeners' questions. They will discuss: How to transform an initial idea into a market-ready product. Cultural differences in business practices between Chinese and Western companies. Shortening manufacturing timelines, s…
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Adrian and Renaud examine how small e-commerce sellers surged in popularity between 2015 and 2021 and why many are now struggling. They discuss the boom in dropshipping, the impact of rising advertising costs, the dominance of big brands, and how platforms like Amazon, Meta, and Google have changed the game. This episode explores why success has be…
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Welcome to episode 282 of the China Manufacturing Decoded podcast from Sofeast where we take a deep dive into the logistics and product preparation differences across three major e-commerce and sales channels. Adrian and Kate from Sofeast break down how to optimize supply chains depending on whether you're shipping to retailers, selling through Ama…
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A major shift just occurred in global trade. On July 2nd, the United States and Vietnam announced a new trade agreement that sets a 20% tariff on Vietnamese exports and 40% on goods deemed to be transshipped (often Chinese-origin products rerouted via Vietnam). In this episode, Adrian and Renaud break down what this means for importers using Vietna…
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Adrian and Renaud chat about a timely topic, the complex and critical issue of rare earth minerals, focusing particularly on how the US/China trade war has recently influenced their availability. As China controls over 90% of the refined production of rare earth elements, recent developments in trade policies have significant implications for globa…
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Dr. Kirsty Hird, a Research Officer in the Youth Mental Health team at The Kids Research Institute Australia, adds to Episode 1 of The Psychology of Self-Injury podcast by explaining in depth and in layman's terms why people self-injure according to the six most common/popular theoretical models. Connect with Dr. Hird on LinkedIn here, view her sta…
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In today’s episode, Adrian is joined by Andrew Amirnovin, our reliability expert, and we’re using Tesla’s Cybertruck problems as a case study in what happens when a product skips, or underinvests in, reliability testing. From panels that fall off to cracked windshields and sticky accelerator pedals, it’s clear the fundamentals weren’t locked down b…
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"Packaging is more than just a box," a phrase that becomes increasingly true the deeper you get into product development. In this episode of China Manufacturing Decoded, Adrian hosts Kate Oliynykova, Sofeast’s Head of Supply Chain Management, to dive into the often-overlooked yet critical world of packaging. From early-stage design to common pitfal…
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In episode 277 of China Manufacturing Decoded, Adrian and Renaud explore how to avoid leaking your intellectual property (IP) when sourcing components during the product development process. While working with suppliers, especially overseas, is often necessary, it can also pose significant IP risks. This discussion breaks down the real-world scenar…
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Just how prevalent is self-injury among older adults, specifically those ages 60 and over? Do the types and methods they use differ from those who self-injure at other ages? What about the reasons they give for self-injuring? In this episode, Dr. Lisa Van Hove from Vrije Universiteit Brussel (Brussels University) is the first to reveal the prevalen…
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Join Renaud on a journey into the fascinating world of electronics manufacturing and how Apple's strategic moves in China transformed it. Our episode is inspired by the book "Apple in China: The Capture of the World's Greatest Company," a book by journalist Patrick McGee, who offers a well-researched exploration of how Apple inadvertently establish…
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If you're manufacturing products for the EU and wondering how to break into the UK post-Brexit, this episode is for you. Renaud Anjoran sits down with compliance expert Fredrik Grönkvist from ComplianceGate to demystify the increasingly divergent regulatory frameworks between the UK and the EU. Show Sections 01:01 – Guest Introduction – Fredrik fro…
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In this special bonus episode of 'China Manufacturing Decoded,' Adrian and Renaud look into the often misunderstood role of trading companies in the Chinese manufacturing landscape. Ultimately, this episode aims to equip listeners with the knowledge to make informed decisions about engaging trading companies, weighing their potential benefits again…
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Welcome to episode 273 of the China Manufacturing Decoded podcast. Imagine validating your injection-molded parts using production-grade materials, without waiting weeks or spending tens of thousands. Adrian and Paul unpack the game-changing hybrid tooling process that combines 3D-printed soluble resin inserts with steel molds to accelerate develop…
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Recorded on the evening of May 12th, China time, as the news broke, Renaud breaks down the implications of the tariff adjustments announced by the U.S. administration. With tariffs previously skyrocketing to up to around 150%, recent talks in Switzerland between the USA and China have resulted in a significant reduction, providing a temporary windo…
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Our guest for this episode is Owen Haacke, co-founder of Supply Chain Shark and a licensed customs broker. Owen is renowned for guiding businesses through the complex landscape of US Customs and tariffs. In this episode, we reconnect with Owen to discuss the evolving nature of import tariffs and the impact of recent regulatory changes on global tra…
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Are you gearing up to manufacture a new electronic / hard good product? In this episode, Renaud and Adrian break down exactly what you need to prepare before starting with a manufacturer. These insights could save you time, money, and major headaches. Show Sections 00:00: Welcome and Introduction 01:13: Sourcing Existing Products: Know What You're …
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