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Getting PR Right and Trade Fair Tips for Hardware Startups

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Manage episode 510218625 series 2919180
Content provided by Sofeast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sofeast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Adrian is joined by Kate, Sofeast's head of Supply Chain Management, who has just returned from IFA Berlin, Europe’s biggest consumer electronics trade fair. Together, they share key takeaways from the event, focusing on how PR can make or break your trade fair success. This episode offers actionable advice on getting media coverage, generating leads, and making the most out of your investment in trade shows.

Episode Sections:

00:00 – Intro

01:11 – First Impressions of IFA Berlin

05:01 – Why PR Preparation Matters

10:16 – Capturing Leads & Pre-Orders

13:46 – IFA vs. CES Traffic

16:31 – Tools, Takeaways & What’s Next

18:41 – End | Wrap-Up

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Get in touch with us
  continue reading

110 episodes

Artwork
iconShare
 
Manage episode 510218625 series 2919180
Content provided by Sofeast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sofeast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Adrian is joined by Kate, Sofeast's head of Supply Chain Management, who has just returned from IFA Berlin, Europe’s biggest consumer electronics trade fair. Together, they share key takeaways from the event, focusing on how PR can make or break your trade fair success. This episode offers actionable advice on getting media coverage, generating leads, and making the most out of your investment in trade shows.

Episode Sections:

00:00 – Intro

01:11 – First Impressions of IFA Berlin

05:01 – Why PR Preparation Matters

10:16 – Capturing Leads & Pre-Orders

13:46 – IFA vs. CES Traffic

16:31 – Tools, Takeaways & What’s Next

18:41 – End | Wrap-Up

Related content...


Get in touch with us
  continue reading

110 episodes

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