Best Salesreadiness Podcasts (2026)

1
Sugar-Coating Quote Syncing with Kathryn Castle of Candybox 52:17

Play Pause

4d ago52:17

52:17

➡️ Summary ➡️ In this conversation, Kathryn Castle, founder of Candybox, shares her journey of establishing a consulting firm focused on RevOps for early-stage tech companies. She discusses the launch of their free application, Custom Quote Sync, on the AppExchange, and the marketing strategies employed to promote it. Kathryn also delves into her e…

1
Layoff to Payoff with Kuldip Hillyer of Kugamon 43:33

18d ago43:33

43:33

➡️ Summary ➡️ In this episode, Kuldip Hillyer shares his journey from being laid off to founding Kugamon, a native Salesforce application that revolutionizes the quote-to-cash process. He discusses the challenges faced during the transition to Salesforce Lightning, the competitive landscape with Salesforce CPQ (fka Steelbrick), and how Kugamon adap…

1
Accidental Admin to Goodwill Guru with Vuk Stajić of MVRK 58:50

1M ago58:50

58:50

➡️ Summary ➡️ In this conversation, Vuk Stajić shares his journey from being an accidental Salesforce admin to founding MVRK, a consulting firm focused on improving project delivery in the Salesforce ecosystem. He discusses the development of the First Line Support app, which is offered for free to help the community. Vuk emphasizes the importance …

1
Becoming Action-Oriented with Adam Zuckerman of Omnitoria 1:02:09

2M ago1:02:09

1:02:09

➡️ Summary ➡️ In this episode, Scott Covert interviews Adam Zuckerman from Omnitoria, discussing the development of their product, Declarative Webhooks, a no-code integration platform for Salesforce. Adam shares insights on transitioning from consulting to product development, the challenges faced in scaling a consulting business, and the importanc…

1
GTM Strategy with Heather Mason of ISV Accelerators 44:41

2M ago44:41

44:41

➡️ Summary ➡️ In this conversation, Heather Mason shares her extensive experience in the Salesforce ecosystem and discusses the mission of ISV Accelerators in supporting high-potential ISV partners. She emphasizes the importance of co-selling strategies, the impact of AI and consumption models, and the need for effective storytelling in sales. Heat…

1
MVP - Dreamforce 2025 Highlights 7:52

3M ago7:52

7:52

➡️ Summary ➡️ In this MVP episode of AppsemblyLine, Scott Covert discusses key announcements from Dreamforce 2025 that impact partners, focusing on OEM partnerships, AI coding assistance, and new features in the Apex roadmap. The episode highlights the introduction of AgentForce for OEMs, the capabilities of AgentForce Vibes, and upcoming features …

1
Continuous Innovation with Samuel Arroyo of yplicity 1:00:39

3M ago1:00:39

1:00:39

➡️ Summary ➡️ In this episode, Samuel Arroyo shares his journey from consultancy to becoming a product innovator with yplicity. He discusses the challenges and successes of building applications for the Salesforce AppExchange, the importance of continuous innovation, and the lessons learned along the way. ➡️ Guest ➡️ Samuel Arroyo https://www.linke…

1
May the Force.com Be With You! Warren Walters of Cloud Code Academy 51:01

4M ago51:01

51:01

➡️ Summary ➡️ In this conversation, Scott Covert interviews Warren Walters, the founder of Cloud Code Academy, discussing his journey in the Salesforce ecosystem, the evolution of his educational content, and the impact of AI on development practices. Warren shares insights on workforce development partnerships, the importance of understanding foun…

1
Systematic Development with Zach Rothstein of SalesReady 59:42

4M ago59:42

59:42

➡️ Summary ➡️ In this conversation, Zach Rothstein, co-founder and president of SalesReady, discusses the evolution of his company, which focuses on enhancing the quoting experience within Salesforce. He shares insights on market validation, customer feedback, and the importance of building connections in the Salesforce ecosystem. Zach also delves …

1
Grit & Growth with Chris Federspiel of Blackthorn 49:09

5M ago49:09

49:09

➡️ Summary ➡️ In this conversation, Chris Federspiel, co-founder and CEO of Blackthorn, shares insights into the journey of building an event management platform integrated with Salesforce. He discusses the evolution of their apps, the challenges faced during the COVID-19 pandemic, and the importance of go-to-market strategies. Chris also delves in…

1
Balancing ISV and SI Roles with Sruly Markowitz of Fast Track Digital 1:10:14

5M ago1:10:14

1:10:14

➡️ Summary ➡️ In this conversation, Scott and Sruly Markowitz discuss the journey of Fast Track Digital acting as both an SI and an ISV with its payment solution, Paytram, designed for nonprofits and small businesses. They explore the challenges of integrating payment processing with Salesforce, the importance of customer service in the SaaS indust…

1
Build an 8-Figure SaaS on Your Terms with Jordan Fleming of smrtPhone 59:52

6M ago59:52

59:52

➡️ Summary ➡️ In this conversation, Jordan Fleming, founder and chairman of smrtphone, shares insights into his entrepreneurial journey, the evolution of his company, and the importance of customer feedback and partnerships in achieving success. He discusses the challenges of bootstrapping versus fundraising, the significance of traction in SaaS, a…

1
Value-Driven Mindset with Adam Erstelle of Cyfuno Labs 51:59

6M ago51:59

51:59

➡️ Summary ➡️ In this conversation, Adam Erstelle shares his journey of building Cyfuno Labs and its Teams Connector app for Salesforce. He discusses the challenges of bootstrapping, the importance of market validation, and effective marketing strategies. Adam emphasizes the need for constructive feedback and the significance of community engagemen…

1
Listening to Customer Feedback with Jelle van Geuns of Cirra AI 50:31

7M ago50:31

50:31

➡️ Summary ➡️ In this conversation, Jelle van Geuns, CEO of Cirra AI, discusses the inception and evolution of Cirra AI, a tool designed to automate Salesforce admin tasks. He shares insights on the challenges of bootstrapping versus fundraising, the importance of customer feedback, and strategies for acquiring customers. Jelle also reflects on his…

1
Roast My Listing! Unlocking ISV LeadGen with Peter Ganza, the AppExchange Whisperer 54:29

7M ago54:29

54:29

➡️ Summary ➡️ In this conversation, Scott and Peter Ganza, the AppExchange Whisperer, delve into the intricacies of optimizing AppExchange listings for better lead generation. They discuss the importance of focus in business, the significance of customer testimonials, and the need for effective visual elements in listings. Peter provides actionable…

1
SELAB Season 3, Episode 9: How to enable a team tasked with aggressive growth 31:45

9y ago31:45

31:45

Jacco vanderKooij is the founder of Winning By Design a global consultancy firm focussed on helping businesses to drive aggressive growth by designing and optimizing their sales processes. Together with Jacco, we discuss how you enable a sales force which is tasked to break into a new market and achieve rapid growth. Jacco recently blogged on this …

1
SELAB Season 3, Episode 8: The critical role of the front line sales manager 24:47

9y ago24:47

24:47

Roderick Jefferson is the global head of Sales Enablement for Oracle Marketing Cloud. This week we continue to build on a topic we discussed before in the Sales Enablement Lab podcast, the role of the front line Sales Manager. Like Dave Brock, Roderick is passionate about this important topic. Roderick shares why the role of the front-line sales ma…

1
SELAB Season 3, Episode 7: First global Sales Enablement Society meeting! ... and why this is awesome! 41:44

9y ago41:44

41:44

I am thrilled to have Scott Santucci join us again on the Sales Enablement Lab podcast. We both just returned from Florida for the first global Sales Enablement Society meeting ever!. Scott and a handful of other passionate Sales Enablement practitioners launched the Society as a local initiative in Washington DC earlier this year. Since then the S…

1
SELAB Season 3, Episode 6: Creating a Strategic Sales Onboarding program 34:41

9y ago34:41

34:41

This week Jim Ninivaggi joins the Sales Enablement Lab podcast. Jim is responsible for strategic partnerships and alliances at Brainshark. Before Jim joined Brainshark, he was with Sirius Decisions where he launched the Sales Enablement practice working closely with hundreds of clients providing them with strategic advice. In Season 1, episode 15 w…

1
SELAB Season 3, Episode 5: Forrester's B2B Marketing Forum 25:43

9y ago25:43

25:43

Peter O'Neill is the VP & Research Director for B2B Marketing (previously called Sales Enablement) at Forrester. Peter manages a group of analysts focused on B2B marketing. In this week's podcast, Peter will give an update on Forrester's B2B Marketing Forum which took place in October in Miami. Peter shares the highlights of the conference and prov…

1
SELAB Season 3, Episode 4: Part #2 - The Sales Manager Survival Guide 30:27

9y ago30:27

30:27

This week we continue our conversation with David Brock. David recently released a new book called the Sales Manager Survival Guide. This week we are focussed on attracting and retaining the right sales talent to your team. Every person we recruit is a multi-million dollar decision. We need to hire the right talent We discuss topics like: How do yo…

1
SELAB Season 3, Episode 3: Part #1 - The Sales Manager Survival Guide 26:22

9y ago26:22

26:22

This week we welcome back David Brock to the Sales Enablement Lab podcast. David is the founder and president of Partners In EXCELLENCE, a boutique consultancy company focussed on the customer facing side of organizations. David recently released a new book called the Sales Manager Survival Guide. The Sales Manager Survival guide is focussed on the…

1
SELAB Season 3, Episode 2: CSO Insights - Part #2 - 2016 Sales Enablement Optimization Study 29:04

9y ago29:04

29:04

In this week's podcast, we continue our conversation with Tamara Schenk, Research Director CSO Insights, from last week and discuss the findings from her latest research on Sales Enablement. This week we will focus on questions like: 'How do you create a culture of collaboration to maximize the outcome of your Sales Enablement initiatives', 'What i…

1
SELAB Season 3, Episode 1: CSO Insights - Part #1 - 2016 Sales Enablement Optimization Study 22:55

9y ago22:55

22:55

Welcome to Season Three, Episode 1. We kick off the latest season of the Sales Enablement Lab podcast with a conversation with Tamara Schenk. Tamara is Research Director at CSO Insights focussed on Sales Enablement. Tamara joined us earlier in season one for a conversation on 'Why a Systems Approach to Sales Enablement is Crucial.' In this episode,…

1
SELAB Season 2, Episode 1: A Sales Enablement Journey; View From the Field 25:45

9+ y ago25:45

25:45

Welcome to Season Two, Episode 1! After our break we are back with an exciting second season of the Sales Enablement Lab podcast. Similar to season one we have a great line-up of co-hosts! This week we kick off with Daniel West who is the VP of Sales Strategy & Operations at Infoblox. Daniel is one of the key thought leaders in the area of Sales En…

1
SELAB Season 1, Episode 15: Building the business case for Sales Enablement 36:21

10+ y ago36:21

36:21

Jim Ninivaggi is the Service Director, Sales Enablement Strategies at SiriusDecisions. SiriusDecisions is an advisory firm focussed on B2B companies providing data, advice, research and industry events for practitioners in the field of marketing, sales and product development. This week's podcast is focussed on 'Building the business case for Sales…

1
SELAB Season 1, Episode 14: Death by powerpoint! The cost of not communicating clearly 32:16

10+ y ago32:16

32:16

Simon Morton is the founder and managing director of Eyeful Presentations. Eyeful Presentations helps companies with their last mile communication, translating a product or an idea into an easy to understand value proposition and presentation. Simon is also the author of a great book called "The Presentation Lab" focussed on the same topic. Interes…

1
SELAB Season 1, Episode 13: Why a systems approach to Sales Enablement is crucial 32:27

10+ y ago32:27

32:27

Tamara Schenk is a Research Director at the MHI Research Institute focussed on Sales Enablement. She is one of the key thought leaders and influencers in this rapidly evolving space. During this week's podcast Tamara shares her perspectives on Sales Enablement. She shares how she has seen Sales Enablement evolve from a highly fragmented function wi…

1
SELAB Season 1, Episode 12: How to make sure your sales reps tell a consistent story 26:34

10+ y ago26:34

26:34

Jonathan Palay is one of the founders of CommercialTribe and VP of Sales. CommercialTribe solves one of the toughest problems in sales: how do you make sure your sales reps tell a consistent sales story? We have all seen it. You research a company on the web, look at their products and decide to reach out to get more information. However when you t…

1
SELAB Season 1, Episode 11: The B2B sales rep isn't that dead! Forrester explains its research 26:26

10+ y ago26:26

26:26

Peter O'Neill is the VP & Research Director for B2B Marketing (formally called Sales Enablement) at Forrester. Peter manages a group of analysts focused on B2B marketing understanding and navigating the complex sphere of buyer stakeholders. As we discussed a few weeks ago with Tom Pisello in Season 1, Episode 9 the role of the B2B Sales Rep is dram…

1
SELAB Season 1, Episode 10: 7 steps to an awesome sales message! 21:27

10+ y ago21:27

21:27

Leslie Talbot is the vice president of content at Corporate Visions. She is a thought leader on how to create an engaging sales message which can be used by sales reps to win more deals! This week's podcast is a followup to the conversations we had with Tim Riesterer in Season 1, Episode 3 & Jim Moliski Season 1, Episode 5. If you did not listen to…

1
SELAB Season 1, Episode 9 - Death of the B2B Sales Rep? 36:32

10+ y ago36:32

36:32

Tom Pisello is the CEO & Founder of Alinean. He is a serial entrepreneur, popular speaker and author, focused on value marketing and selling. Tom's latest book was published in April and is called the The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More. In this week's podcast Tom and myself talk …

1
SELAB Season 1, Episode 8 - Think big, Act bigger The rewards of being relentless 26:43

10+ y ago26:43

26:43

Jeffrey Hayzlett is very well know in the world of sales and marketing. He is a thought leader, best selling author, TV/Radio/Podcast host, a public speaker, was CMO for a top fortune 100 company, worked from main street to Wall Street, bought and sold 200 companies worth billions of dollars. He is also the founder of the Hayzlett group. An incredi…

1
SELAB Season 1, Episode 7 - As a frontline sales manager how frequently do you coach your team? 35:26

10+ y ago35:26

35:26

David Brock is the founder and president of Partners In EXCELLENCE, a boutique consultancy company focussed on the customer facing side of organisations. In addition Dave has his own podcast and blog. This week's podcast is focussed on coaching and especially coaching by the front line sales manger. We discuss why it is critically important to coac…

1
SELAB Season 1, Episode 6 - How to market and sell to the modern buyer? The power of #SocialSelling 38:03

10+ y ago38:03

38:03

Jill Rowley is one of the leading experts on social selling globally, she is a regular presenter at conferences and a lot of companies rely on her personal advice while building their social selling strategies. In addition she is a startup advisor and an entrepreneur. In this week's podcast we jump into the world of social selling. We will explore …

1
SELAB Season 1, Episode 5 - Practical tips on how to create engaging sales content 24:03

10+ y ago24:03

24:03

Jim Moliski is the senior vice president of product marketing and Sales Enablement for Corporate Visions. This weeks podcast is a followup to the conversation we had with Tim Riesterer in Season 1, Episode 3. If you did not listen to this podcast yet I recommend you listen to this one as well. In this weeks conversation with Jim we take the convers…

1
SELAB Season 1, Episode 4 - The value of storytelling in sales 21:26

10+ y ago21:26

21:26

Melissa Madian is the vice president of Sales Enablement for Vision Critical, a marketing Nerd and also the Chief Fabulous Officer. In this week’s podcast Melissa and myself talk about storytelling, a topic we are both very passionate about. Listen to Melissa explaining how all the best books, movies and plays tell a story using a framework and how…

1
SELAB Season 1, Episode 3 - The 3 value conversations 25:52

10+ y ago25:52

25:52

Tim Riesterer is the chief strategy and marketing officer at Corporate Visions, a marketing and sales messaging business that employs a science-based approach to consumer behaviour and decision-making processes. In August Tim's 3rd book will be released called 'The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Eve…

1
SELAB Season 1, Episode 2 - Why did Cisco make Sales Enablement a strategic function? 15:59

10+ y ago15:59

15:59

Marci Meaux is the VP of Planning, Programs and Operations for Cisco’s 11B Services business. Marci is an amazing business leader and during my 14 years with Cisco I had the pleasure to report to her for a few years. Together we worked on Cisco’s transformation program to turn Sales Enablement into a strategic function. Listen to Marci and myself t…

1
SELAB Season 1, Episode 1 - Scott Santucci's view on Sales Enablement 21:51

10+ y ago21:51

21:51

Scott Santucci was one of the first in the industry to recognise the strategic value of Sales Enablement, first as the director of research for Forrester and more recently for the Alexander Group. But why did Scott move to the Alexander Group and how does he think Sales Enablement will evolve as a strategic function? Listen to Scott and myself talk…

1
SELAB Episode 0: Why did I start the Sales Enablement Lab podcast? 5:37

10+ y ago5:37

5:37

Why did I start the Sales Enablement Lab podcast? What is the value to you as the listener? Listen to my first podcast episode addressing these key questions and more. Don’t want to miss an episode? Subscribe to my podcast on iTunes by clicking here. I would love to hear from you. Leave your feedback, thoughts and suggestions for topics in the comm…