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Balancing ISV and SI Roles with Sruly Markowitz of Fast Track Digital
Manage episode 499117761 series 3670626
➡️ Summary ➡️
In this conversation, Scott and Sruly Markowitz discuss the journey of Fast Track Digital acting as both an SI and an ISV with its payment solution, Paytram, designed for nonprofits and small businesses. They explore the challenges of integrating payment processing with Salesforce, the importance of customer service in the SaaS industry, and strategies for navigating the AppExchange. Sruly shares insights on pricing strategies, compliance issues, and the significance of gathering customer reviews to enhance credibility. The discussion also touches on the evolving landscape of payment solutions and the need for effective marketing strategies to attract clients.
➡️ Guest ➡️
Sruly Markowitz https://www.linkedin.com/in/sruly-markowitz/ [email protected]
Fast Track Digital https://ftdigital.com/
Paytram https://www.paytram.io/
➡️ Takeaways ➡️
Fast Track Digital serves as both an SI and ISV partner on the Salesforce platform.
Fast Track Digital started to fill gaps in payment processing for nonprofits.
Paytram offers a more affordable payment solution integrated with Salesforce.
Customer service is crucial in the SaaS industry, especially for smaller clients.
Navigating the AppExchange requires effective marketing and SEO strategies.
Gathering customer reviews is essential for building credibility.
Compliance with payment processing regulations is a significant challenge.
Pricing strategies should reflect the target market's budget and needs.
Building a product that meets client needs can lead to organic growth.
The importance of flexibility in payment solutions for various industries.
Getting initial clients can be the hardest part of launching a new product.
➡️ Youtube ➡️
Watch this episode on our Youtube channel
➡️ Keywords ➡️
Fast Track Digital, Paytram, Payment Processing, Salesforce, Nonprofits, AppExchange, Customer Service, Compliance, SaaS, Marketing Strategies
➡️ Hashtags ➡️
#appexchange #salesforce #isv #si
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