➡️ Summary ➡️

In this conversation, Zach Rothstein, co-founder and president of SalesReady, discusses the evolution of his company, which focuses on enhancing the quoting experience within Salesforce. He shares insights on market validation, customer feedback, and the importance of building connections in the Salesforce ecosystem. Zach also delves into their go-to-market strategy, pricing considerations, and the challenges of being a bootstrap company. He emphasizes the significance of security in software development and offers advice for aspiring ISV founders.

➡️ Guest ➡️

Zach Rothstein https://www.linkedin.com/in/zrothstein/

SalesReady https://salesready.io/

➡️ Takeaways ➡️

SalesReady evolved from consulting projects to a dedicated quoting tool.

Customer feedback is crucial for product iterations and market fit.

Building connections on LinkedIn has been a key strategy for lead generation.

SalesReady focuses on enhancing the quoting experience in Salesforce.

Pricing strategy is a complex but essential aspect of SaaS businesses.

Security is a critical consideration for ISVs and should not be overlooked.

The AppExchange serves as a significant source of inbound leads.

Embracing mistakes can lead to valuable learning experiences.

Hiring for diverse skill sets can complement a founder's strengths.

It's important to maintain transparency in pricing to build trust with customers.

➡️ Youtube ➡️

Watch this episode on our Youtube channel

➡️ Keywords ➡️

SalesReady, Salesforce, quoting tool, document generation, e-signature, market validation, go-to-market strategy, pricing strategy, customer retention, ISV founders

➡️ Hashtags ➡️

#appexchange #salesforce #isv #gtm

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