Best Sales Enablement Shift Podcasts (2025)

1
Redefining the Role of Customer Success 23:39

3h ago23:39

23:39

In this Sales Readiness Podcast episode, our host Ray Makela, SBI’s Managing Director of Talent Development, is joined by Annie Stefano, Senior Training Consultant at SBI, to break down how to rethink Customer Success roles, close key skill gaps, and build enablement programs that help CS teams deliver commercial impact. Key Takeaways: -Three found…

1
Vision Beyond Sight: How the Two Blind Brothers Turned a Diagnosis into a Mission of Hope and Impact 53:20

3h ago53:20

53:20

What if the very thing you thought would hold you back, became the motivation behind your greatest impact? In this deeply personal and inspiring episode of Power Hour, host Eugene Shatsman sits down with Brad and Brian Manning — the powerhouse duo behind Two Blind Brothers, to explore how vision loss sparked one of the most purpose-driven brands in…

1
EP. 225 Overcoming Barriers in Sales 39:34

6h ago39:34

39:34

In this episode of Sales with ASLAN, Tom and Tab revisit one of the most critical and often overlooked parts of sales, overcoming barriers. From treating objections like debates (mistake!) to skipping proper discovery (another mistake!), they break down where most sellers go wrong and introduce a simple, powerful framework: Isolate. Validate. Commu…

1
Beyond ABM Platforms: How Predictive ICP and GTM Alignment Drive Revenue Results 34:03

1d ago34:03

34:03

"It’s not about throwing tech or SDRs at the problem. If your teams aren’t aligned, your content isn’t differentiated, and your ICP isn’t predictive, you’ll keep spinning your wheels. ABM has to be a full go-to-market motion not just better targeting.” Kristina Jaramillo In this episode of Revenue Boost: A Marketing Podcast, titled Beyond ABM Platf…

1
Operationalizing Marketing for Revenue Growth: Cut the Drag, Scale the Impact 27:52

2d ago27:52

27:52

"If people show up to a meeting and they’re just on their laptop the whole time, they probably don’t need to be in that meeting. Let’s call it out and give them permission to opt out.” Matt HeinzIn this episode of Revenue Boost: A Marketing Podcast, titled, Operationalizing GTM for Revenue: Cut the Drag, Scale the Impact, Kerry Curran is joined by …

1
The Future of AI in Marketing: How Smart Teams Are Upskilling Now 33:59

5d ago33:59

33:59

"If you haven’t used AI this week, you don’t really know AI. Things are changing so fast—and the teams that upskill together are the ones unlocking real transformation." Pam BoirosAI isn’t coming, it’s already transforming how marketers work. In this episode of Revenue Boost: A Marketing Podcast, titled, The Future of AI in Marketing: How Smart Tea…

1
Upskilling Frontline Sales Managers to Drive Sales Team Performance 28:38

6d ago28:38

28:38

In this Sales Readiness Podcast episode, our host Ray Makela, SBI’s Managing Director of Talent Development, is joined by Dave Lingebach, SBI’s Senior Research Manager, to break down the findings of SBI’s latest research report, in partnership with the Revenue Enablement Society, Closing the Training Gap for Frontline Sales Managers. In this conver…

1
Sales vs. Account Management: Why Role Clarity Matters More Than Ever 27:14

6d ago27:14

27:14

In this episode of The Sales Readiness Podcast, our host, Ray Makela, Managing Director of Talent Development at SBI, welcomes back Ethan Radoff, Partner at SBI, to unpack the nuances between sales and account management, and why getting it right matters more than ever. The conversation explores how today's complex customer journey demands clarity …

1
Tech-Enabled Practice Growth: AI, Automation & the Future of Patient Experience with Altris and Adit 50:46

6d ago50:46

50:46

Technology is no longer a “nice-to-have” in optometry — it’s the edge that separates growing practices from stagnant ones. In this episode of Power Hour, Eugene Shatsman brings together two leading innovators transforming how care is delivered and experienced: Grant Schmid, VP of Business Development at Altris AI, and Steven Marinkovich, Sr. Direct…

1
EP. 224 ASLAN @ Home- Helping Your Kids Understand Identity 46:42

12d ago46:42

46:42

Welcome to this brand new spotlight series on Sales with ASLAN, ASLAN @ Home. In it, we will explore how the truths we teach in training, workshops, and courses can be taken home and used in the relationships that matter most. In today's kickoff episode, Tom and his daughter Tindell discuss what it means to have conversations about a lasting and me…

1
Beyond Google & Meta: The Future of Search, Media, and Customer Behavior 32:43

15d ago32:43

32:43

"Marketers are being told to do more with less, so they retreat to what’s safe and attributable Google, Meta, the tried and true. But attribution doesn’t equal impact. If you’re only investing in channels that show direct ROI, you’re ignoring the way today’s buyers actually behave. You’re not capturing demand, you’re just reporting on what’s easy t…

1
The Quarterly Roundup: Vision Metrics Every OD Should Know in 2025 with Dr. Jason Lake 1:04:15

15d ago1:04:15

1:04:15

What do the fastest-growing practices in optometry have in common? They track the right numbers, and know how to act on them. In this data-packed episode of Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake, founder of the Elevate Conference and a recognized leader in practice analytics, to kick off a brand-new quarterly series built for the…

1
EP. 223 Motivating and Equipping Non-Sellers to Sell 42:43

19d ago42:43

42:43

In the latest episode of Sales with ASLAN, Tom, Tab, and ASLAN president Marc explore one of the most important (yet often overlooked) dynamics in modern B2B sales: the rise of the non-seller. Engineers, consultants, lawyers, and other technical experts are now more involved than ever in influencing buying decisions. But here’s the problem, they do…

1
Marketing Impact Unlocked: Prove, Scale, and Strengthen Revenue Contribution 30:18

21d ago30:18

30:18

"We need to stop forcing marketing metrics on the business MQLs, click-through rates, web traffic and start speaking the language of pipeline, bookings, and revenue. When marketers align their reporting with what the executive team actually cares about, they stop defending their existence and start leading the growth conversation.” Leslie Alore, SV…

1
Seeing Fewer Patients and Earning More: Inside a Smarter Optometry Workflow with Dr. Janelle Davison 54:13

20d ago54:13

54:13

You don’t need more patients — you need more from each visit. That’s the lesson Dr. Janelle Davison learned after transforming her practice into a lean, high-performing operation that runs on technology and trust. She didn’t scale by adding exam slots. She scaled by designing a smarter model, one that prioritizes revenue per patient and gets patien…

1
The New Rules of B2B Marketing: How to Win with Differentiation and Value, Not Volume 30:34

23d ago30:34

30:34

"Deeper ICP understanding solves 99% of your marketing problems including differentiation. Most B2B teams scratch the surface with outdated personas and miss the real insights that drive action. When you truly understand your audience, their pain points, their priorities, and what keeps them up at night you unlock messaging that resonates, content …

1
Revenue and Retention: Why Customer Success Is Key to Sustainable Growth 28:29

26d ago28:29

28:29

"Most companies focus on acquiring new customers, but in recurring revenue businesses, 70–90% of revenue comes from existing customers. If you're not investing in retention and expansion, you're leaving your biggest growth lever untapped.” Roee HartuvIn this episode of Revenue Boost: A Marketing Podcast titled, Revenue and Retention: Why Customer S…

1
Redefining Optical Sales: Mindset Shifts and Training Strategies, with Kayla Ashlee from Spexy 1:01:10

27d ago1:01:10

1:01:10

Optical is often the most overlooked revenue driver in your practice — but not for Kayla Ashlee. As founder and CEO of Spexy, and the creator of FrameTurn®, Kayla has trained hundreds of optical teams on how to turn product conversations into moments of trust, clarity, and connection.

1
AI + EQ + GTM: The New Growth Equation for B2B Leaders 35:38

29d ago35:38

35:38

"If done right, AI will actually make us more human. It handles the busy work and surfaces real-time insights—so GTM teams can focus on what really drives revenue: building relationships, solving real problems, and creating long-term customer value." That’s a quote from Roderick Jefferson and a sneak peek at today’s episode. Hi there, I’m Kerry Cur…

1
The CEO’s Strategic Growth Edge: A Go-To-Market System That Scales 36:02

30d ago36:02

36:02

The CEO’s Strategic Growth Edge: A Go-To-Market System That Scales “You don't need more leads—you need clarity. Clarity on where your business can grow the most, the fastest, and at the highest margin. That's what a real go-to-market system delivers. It's not about volume anymore—it's about alignment, focus, and making sure every team—marketing, sa…

1
EP. 222 Driving Sales Enablement That Delivers: A Conversation with Tom Kiernan 50:00

1M ago50:00

50:00

In this episode of Sales with ASLAN, Tom and Tab sit down with global sales enablement leader Tommy Kiernan (TK) to unpack what truly drives results in modern enablement strategies. From his experience leading global enablement at companies like Visible Alpha and post-acquisition by S&P Global, Tommy K shares battle-tested insights for aligning ena…

1
Smarter Tech, Sharper Targeting: Fueling Revenue with AI, Data Quality, and GTM Alignment 27:33

1M ago27:33

27:33

“AI is only as powerful as the data behind it. If you don’t trust the inputs, you can’t trust the outputs and that’s where most companies get stuck. It’s not enough to have automation or algorithms; you need quality, transparency, and alignment across your go-to-market motion. That’s the difference between tech that looks smart and tech that actual…

1
Innovator Series Finale: Top Strategies for an Efficient and Profitable Practice with Barti & Teem 52:12

1M ago52:12

52:12

Efficiency isn’t just about cutting costs — it’s about finding new growth opportunities, and two major innovations are leading the way forward. In this final installment of our Power Hour Innovator Series, Eugene Shatsman sits down with the teams behind Barti and Teem — two companies transforming how practices run smarter, not harder.…

1
From Strategy to Speed: Building a Modern Marketing Engine with AI 27:40

1M ago27:40

27:40

“AI can accelerate everything, but if you don't have a clear strategy and alignment across leadership, you're just scaling inefficiency faster. Before you invest in tools or systems, you need to know why they matter, how you'll measure impact, and whether your organization is built to move fast enough to see results.” That's a quote from Mark Golob…

1
EP. 221 RFP Series Part 3: You Made the Final Cut, Now What? 34:07

1M ago34:07

34:07

Congratulations! You’ve made it to the finals. The client has narrowed down their choices, and you’re officially in the running. But this is not the time to sit back and hope your proposal speaks for itself; this is where the real work begins. In Part 3 of our RFP Series on the SALES with ASLAN podcast, Tom Stanfill and Tab Norris discuss the criti…

1
The ROI of Experience: How to Build Loyalty Through Memorable Patient Interactions 1:02:19

1M ago1:02:19

1:02:19

In this episode of Power Hour, renowned author and customer experience strategist, Dr. Joseph Michelli, joins Eugene Shatsman to explore how practices can craft emotional, memorable, and loyalty-driven experiences that set them apart. With a track record that includes Starbucks, Mercedes-Benz, Ritz-Carlton, and Zappos, Michelli unpacks how optometr…

1
Your Brand Is Your Future: Scaling B2B Revenue Beyond Playbooks and Tech Stacks 28:10

1M ago28:10

28:10

"No tech stack, no playbook, no AI prompt is ever going to get you to that ultimate breakthrough that legacy status, that hockey-stick growth. It just won’t. What gets you there is brand: your story, your why, and the emotional connection you build with your buyers. No one buys from you because you’re great at executing a playbook. They buy because…

1
The Future Is Multicultural: How Inclusive Marketing Fuels Revenue Growth 26:48

2M ago26:48

26:48

“When 70% of consumers say they prefer to buy from brands that reflect their values, inclusive marketing stops being a ‘nice-to-have’ it becomes a competitive advantage. Align your marketing dollars with that reality, and you’re not just doing the right thing you’re unlocking a scalable growth opportunity.” Dennis TseIn this episode of Revenue Boos…

1
The Profit-Driving Tech Strategy That Majority of Practices Overlook, with Dr. Sage Hider 52:22

2M ago52:22

52:22

Most practices think buying the latest technology will automatically boost revenue — but Dr. Sage Hider says it’s not about what you buy, it’s how you use it.

1
EP. 220 What's The Deal with RFPs PT.2 37:03

2M ago37:03

37:03

In the latest episode of Sales with ASLAN, Tom Stanfill and Tab Norris continue the essential conversation around one of the most complex and often misunderstood aspects of enterprise selling: responding to cold RFPs. While responding to a Request for Proposal (RFP) might seem like a straightforward process, submit your best price, wait, and hope, …

1
Episode 81 - How to stand out in a shifting presales job market 44:58

2M ago44:58

44:58

The presales job market is evolving—leadership roles are competitive, and entry-level SE opportunities are tighter than ever. But there’s good news: hiring is picking up again. So… how do you stand out and land your next role? We’re joined by Yuji Higashi, Co-Founder of PreSales Collective and Better Career, to break down: The current state of the …

1
Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact 32:34

2M ago32:34

32:34

Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact “Affiliate marketing intersects with every part of your marketing stack—PR, influencer, paid search, content—but too often, it operates in a silo. The real opportunity lies in integrating it into your brand and performance strategy from day one. When you align affiliate …

1
EP. 219 Navigating the New Realities of B2B Selling -Live Webinar 1:07:56

2M ago1:07:56

1:07:56

Todays special episode is our latest webinar! Tom, Tab, and Randy talk in depth about the rapidly evolving landscape of B2B sales and uncover the critical shifts sales professionals need to navigate for continued success. We'll discuss how decision fatigue affects buyers overwhelmed by options, the rise and challenges of virtual selling, and the co…

1
Through His Eyes: How Zeiss Lenses Helped Photographer Kenneth Hines Rediscover His Vision & Himself 47:14

2M ago47:14

47:14

This isn’t a clinical episode, it’s a human one. Kenneth Hines, known online as Professor Hines, is a celebrity photographer with a global portfolio. Despite depending on his eyes to make a living, he quietly lived with deteriorating vision, avoiding the eye doctor for over a decade. It wasn’t cost. It wasn’t access. It was something deeper.…

1
The Future of Integrated Media: Smarter Digital Marketing for Revenue Growth 27:52

2M ago27:52

27:52

The Future of Integrated Media – Smarter Digital Marketing for Revenue Growth "It’s no longer about winning the channel; it’s about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today’s consumers move seamlessly between channels. If we reach the right audiences with the right messa…

1
EP. 218 Whats The Deal with RFPs Pt. 1 42:24

2M ago42:24

42:24

We just started a new series that we promise will have you taking notes. In Part 1 of our RFP Series, we dive deep into mastering the art of handling Requests for Proposals (RFPs). Discover how to shift from seller-centric tactics to customer-centered strategies, leverage the 'Big and Bold' approach to engage decision-makers early, and navigate the…

1
Why Patient Experience Is the #1 Untapped Revenue Driver in Eye Care 1:02:29

2M ago1:02:29

1:02:29

Some patients walk out feeling wowed. Others walk away — and never come back. What’s the difference? It’s not your prices. It’s not your credentials and the experience. In this eye-opening episode of Power Hour, Eugene Shatsman sits down with Shareef Mahdavi — industry consultant, speaker, and author of Beyond Bedside Manner — to expose one of the …

1
From Awareness to ROI: Maximizing Influencer Marketing for Revenue Growth 27:52

2M ago27:52

27:52

"It’s no longer about winning the channel; it’s about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today’s consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact creative, we lift all ships. The brands that break down sil…

1
From Social to Strategy: How Smart Organic Content Fuels Consumer Interest & Revenue Growth 31:00

2M ago31:00

31:00

From Social to Strategy: How Smart Organic Content Fuels Consumer Interest & Revenue Growth "Brands need to stop thinking of themselves as the center of the conversation and start putting their audience first. If you focus on fulfilling their interests—whether through information, education, or entertainment—you’re not chasing engagement anymore. Y…

Podcasts Worth a Listen

Sales Enablement Shift Podcasts

Podcasts Worth a Listen