Best Salena Knight | Retail Podcasts (2025)

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5 Step Framework to Choose the Right Products 21:02

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9h ago21:02

21:02

Are you sure you’ve got the right products for the holiday season? In this episode of Bringing Business to Retail, I share the painful lesson I learned during my very first Christmas in business — and the 5-step framework that will help you choose products that actually sell (and make this Q4 your most profitable yet). Here’s what you’ll learn: 🎁 W…

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What Makes A Product Sell Out 41:01

4h ago41:01

41:01

In this episode of the Bringing Business to Retail Podcast, I’m joined by retail buyer and showroom founder Erica Kiang to unpack the strategies that separate successful retailers from the rest. Whether you’re stocking your own shelves or trying to get your product into stores, Erica shares hard-won insights from her experience with brands like Ann…

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You Can’t Afford to Miss This January Plan 26:45

12d ago26:45

26:45

What if you could look at your bank account on January 1st and feel proud, confident, and excited instead of anxious? In this episode of the Bringing Business to Retail Podcast, Salena Knight introduces the January Vision Method — a powerful approach to planning Q4 so you can stop flying blind and start creating the results you want. You’ll hear th…

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Why Customers Want to Give You Money (If You Let Them) 27:46

12d ago27:46

27:46

Black Friday and the holiday season don’t have to mean discounting your brand into the ground. In this episode, Salena Knight unpacks the psychology of holiday spending and shows you how to tap into customer behavior without racing to the bottom. You’ll discover: Why customers budget for holiday spending months in advance How gift-giving flips norm…

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Using AI Without Losing Your Authentic Voice - Anita Nielsen 39:23

22d ago39:23

39:23

In this episode, Salena Knight is joined by sales performance expert and author Anita Nielsen to unpack how businesses can embrace AI without sacrificing their authenticity. As AI tools become faster, cheaper, and more widespread, how do we avoid sounding like everyone else? From mapping the customer journey to identifying friction points, Anita sh…

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"We Need More Sales" - Breaking Down What To Do Next 19:37

1M ago19:37

19:37

In this episode of Bringing Business to Retail, Sal takes you behind the scenes of her Walk Club – where business strategy meets the footpath. Walking alongside a store owner who’s struggling to lift sales, Sal dives deep into their numbers to uncover whether the real challenge is traffic, conversions, or sheer volume. You’ll hear how to make sense…

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The 3 Essentials to Working Less & Achieving More with Jenna Harrison 59:01

1M ago59:01

59:01

What if working less was the secret to growing more? In this inspiring and unconventional episode, Salena Knight sits down with business coach Jenna Harrison to explore how redefining success, rewiring your nervous system, and letting go of guilt can radically transform how you work, lead, and live. From building a real estate empire and working in…

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How To Revolutionize Your Visual Merchandising with Simon Molnar 48:03

2M ago48:03

48:03

What if you could treat your physical store like your website—tracking what works, what doesn’t, and where the money’s really being made? In this episode, Salena is joined by Simon Molnar, founder of Flagship, a tech startup that's helping retailers bring the power of ecommerce-style data into their bricks-and-mortar locations. From his early days …

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Why Shoppers Are Visiting Your Website And Not Buying 31:18

2M ago31:18

31:18

Three times in one week, I tried to buy something and never completed the purchase—pants, accommodation, and those perfect green trousers. Each time, friction killed the sale. These are micro moments: split-second instances when customers grab their phones ready to buy immediately. With mobile commerce accounting for 60% of sales, optimizing for th…

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Alisha Built Two Viral Brands From Scratch—Here’s How 41:12

2M ago41:12

41:12

What do you get when you mix creativity, hustle, and a bit of chaos? A viral product brand that lands on Nordstrom’s shelves—twice. In this episode, I sit down with Alisha Athreya, the powerhouse founder behind KURVWEAR. and Don’t Eat My Candle, two product-based businesses that have achieved what most brand owners dream of: retail placement in sto…

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When Should You Spend MORE Money To Get a Customer? 27:23

2M ago27:23

27:23

When my house insurance doubled, I realized most retailers are stuck in transaction tunnel vision—treating customers like one-night stands instead of building lifetime relationships. This episode breaks down the Customer Lifetime Value formula that separates genius marketers from those throwing money at the wall. Discover why a $30 customer can be …

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These 3 Strategies Will Add Thousands in Revenue 28:57

2M ago28:57

28:57

What does scaling past 8 figures really allow you to achieve? I thought my answer was too silly to share at first - maybe I could finally shop without obsessively checking price tags. But our purchasing psychology runs deeper than we think, and that's exactly what makes these sales strategies so powerful. In this episode, I'm breaking down three ga…

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Your 4-Step CEO Reset to End the Year Strong 24:47

3M ago24:47

24:47

Halfway through 2025, I woke up facing a massive decision that would change everything. An opportunity I'd been thinking about for five years suddenly became viable - but it meant scrapping our entire plan for the rest of the year. In this episode, I'm sharing the exact 4-step half-yearly reset framework I used to navigate this crossroads. You'll l…

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How Lisa Turned Eco Values into a Global Brand 38:05

3M ago38:05

38:05

Ever had that fantasy where your business suddenly blows up online and everything changes overnight? In this episode, I sit down with Lisa Sjöblom—a digital growth strategist and operations expert—to unpack the real story of what happens when your business goes viral. Together, we talk about the traffic surge, the customer service avalanche, the un…

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How Natalie Trains Her Customers To Buy From Day One 47:41

3M ago47:41

47:41

What if your audience knew exactly when and why to buy—without you constantly reminding them? In this episode, I sit down with Natalie Santini, founder of Sew Hungry Hippie, to unpack how she turned her loyal followers into paying customers—from day one. With no marketing degree, no fancy funnels, and no burnout, Natalie built an engaged community …

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Stop Gambling With Your Promotions 17:25

4M ago17:25

17:25

Can we talk about something that's been driving me absolutely crazy? I keep seeing you amazing business owners setting these big, juicy revenue goals for your promotions - and I'm talking $10K, $50K, even $100K - only to watch you hit the wall halfway through wondering if it was even possible in the first place. Sound familiar? Yeah, I thought so. …

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Work Less, Earn More: The Power of Being the Most Expensive 47:27

4M ago47:27

47:27

In this episode, I sit down with Cat (Catalina Viau), an inspiring entrepreneur who turned her passion for photography into a thriving, seven-figure photo booth business. We talk about her journey from a corporate insurance career to building a brand that truly stands out — focusing on branding, quality, and strategic marketing. Cat shares her insi…

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Why Holding Onto Potential Could Ruin Your Business 13:21

4M ago13:21

13:21

Tired of spinning your wheels trying to grow your retail or e-commerce business? You’re in the right place. Welcome to Bringing Business to Retail, the show where I, Salena Knight—retail strategist, speaker, and former multi-store owner—share real, unfiltered strategies to help you scale with clarity, confidence, and cash flow. Each week, you'll ge…

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Selling To Rich People 35:28

4M ago35:28

35:28

I watched a wealthy man hand his trash to a hotel staff member and tip him for it. That moment changed everything about how I think about business. In this episode, I’m sharing the mindset shift that helped me (and my clients) stop selling to price-sensitive shoppers and start attracting high-value customers who expect to pay more. I’ll walk you th…

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Busy ≠ Productive: How to Build a Business That Runs Without You 25:27

4M ago25:27

25:27

I didn’t start my business to answer customer emails at midnight or manually post to social media—and I’m guessing you didn’t either. But somehow, those “little tasks” have taken over your calendar, your energy, and your vision. In this episode, I’m talking about what it really takes to step out of the day-to-day and into the role of CEO. I’ll shar…

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How to Leverage FOMO Without Being Sleazy 14:26

4M ago14:26

14:26

When it comes to promotions, there’s one word that can either make you cringe... or cash in: FOMO. In this episode, I’m sharing why FOMO isn’t a dirty word — it’s actually your secret weapon for getting customers off the fence and into action, without sounding pushy, salesy, or desperate. I’m telling you a story about one of the worst marketing dec…

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Coach, Mentor, Strategist and Mastermind – What's the Difference? 18:16

5M ago18:16

18:16

In this episode, I’m getting real about the different types of support you think you need—and the ones that actually move the needle. I’ve invested over $45,000 (plus multiple trips to the U.S.) to be part of a mastermind that’s been absolutely game-changing for my business. But it wasn’t always like that. I’ve worked with coaches, joined programs …

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The Investments That Changed My Business—And the Ones That Nearly Broke It 27:15

5M ago27:15

27:15

I’m embarrassed to admit this… but I once spent nearly $100k on a business coach who didn’t actually help me grow. Not because he was bad—but because I hired the wrong kind of help for where I was at in my business journey. In this episode, I’m pulling back the curtain and sharing the real, unfiltered story of the investments I’ve made over the yea…

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How to Get More People to Buy (Without Just Getting More People) 22:26

5M ago22:26

22:26

If you’ve ever found yourself thinking, “I just need more customers to grow my business” — this episode is for you. The truth is, chasing new customers isn’t always the answer. In fact, it can drain your time, money, and energy faster than you think. Today, I’m unpacking exactly how you can increase your revenue without spending more on ads or hust…

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How to Price your Product to Increase Sales - PART 1 15:26

6M ago15:26

15:26

What if one overheard sentence could change the entire trajectory of your business? In this powerful episode of Bringing Business to Retail, we share the moment everything shifted—not during a strategy session or a big launch, but in a quiet, unexpected instant. We dive into: How a single sentence triggered a total business rethink Why being "booke…