Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
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Salena Knight | Retail Podcasts
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She Sells Differently - Authentic Selling & Business Growth Strategies for Faith-Based Female Entrepreneurs
Andee Hart
Are you a faith based business owner that feels awkward at best when talking about your product or service? Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday. Andee Hart brings her years of successful executive sales and leadership experience to aspiring women entrepreneurs in the She Sells Differently Podcast. Each episode delivers the tools, business growth strategies, and mindset shifts to help set entrepreneurs and their brand ap ...
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Keep Customers Spending After Black Friday
25:57
25:57
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25:57You nailed your Black Friday sales — but did your customers come back? In this episode, Salena Knight reveals how to turn one-time holiday buyers into repeat, loyal customers. You'll learn why 75% of shoppers never make a second purchase, and the simple retention strategies that can change that. From the unboxing experience to post-purchase emails …
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How AI for E-Commerce Can Help Product-Based Businesses Sell Smarter, Not Harder with Monica Froese
42:35
42:35
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42:35Send us a text This week on She Sells Differently, I’m joined by the incredible Monica Froese to talk about something game-changing for product-based business owners: how to use AI for e-commerce to turn your content into scalable digital products. If you’ve ever thought, “digital products don’t apply to me because I sell physical goods,” this epis…
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Imagine having $400K tied up in stock you can't sell. That's what happened to Eva—and it might be happening to you too. In this episode, I'll walk you through a simple 15-minute audit to identify your bottom 25% of products and calculate exactly how much they're costing you in rent, opportunity cost, and lost revenue. You'll discover how one $20 pr…
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Imagine having $400K tied up in stock you can't sell. That's what happened to Eva—and it might be happening to you too. In this episode, I'll walk you through a simple 15-minute audit to identify your bottom 25% of products and calculate exactly how much they're costing you in rent, opportunity cost, and lost revenue. You'll discover how one $20 pr…
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1
Stop Chasing Time: A Counter-Cultural Approach to Work-Life Balance with Lissa Figgins
38:14
38:14
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38:14Send us a text Today we’re flipping a big belief on its head: you don’t need more time to grow your business—you need a new relationship with time. Guest Lyssa Figgins, a self-described “recovering busyness owner” and time-scaling strategist for Christian women entrepreneurs, shares how to stop chasing the clock and start multiplying your 24 hours.…
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1
Meta Suspended My Ads Account (Here's What Happened Next)
34:23
34:23
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34:23Hey friends, So this is a tough one to share, but you need to hear it. Picture this: Sunday morning, cup of tea, sitting down to catch up on social media during our BIGGEST launch of the year. I open Facebook and see "We've suspended your page." At first, I wasn't worried. This had happened before with a hacking attempt. But this time? Different st…
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1
Meta Suspended My Ads Account (Here's What Happened Next)
34:23
34:23
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34:23Hey friends, So this is a tough one to share, but you need to hear it. Picture this: Sunday morning, cup of tea, sitting down to catch up on social media during our BIGGEST launch of the year. I open Facebook and see "We've suspended your page." At first, I wasn't worried. This had happened before with a hacking attempt. But this time? Different st…
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1
How to Double Your Holiday Sales Without Discounting Your Prices with Salena Knight
46:09
46:09
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46:09Send us a text The holidays are the biggest opportunity of the year for product-based business owners — but that doesn’t mean you have to play the discount game to win. In this episode of She Sells Differently, Andee Hart sits down with retail strategist and founder of The Retail Academy, Salena Knight, to unpack the strategies that help small busi…
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1
Sell Smarter Using Buyer Psychology with Phill Agnew
49:26
49:26
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49:26What makes people buy — logic or emotion? In this episode, behavioral science expert Phill Agnew, host of The Nudge Podcast, joins Sal to unpack the psychology behind every purchase decision. From the power of scarcity ("12 per customer") to why "National Days" actually drive sales, Phill reveals how simple, science-backed tweaks can dramatically i…
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Faith-Driven Entrepreneurs: How to Be Bold in Your Marketing Without Shrinking Your Audience with Nadine Murray
41:21
41:21
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41:21Send us a text In this episode of She Sells Differently, Andee Hart sits down with Nadine Murray to talk about what it really means to be a faith-driven entrepreneur—someone who builds a business that’s both profitable and deeply aligned with their beliefs. Together, they unpack how to blend faith and strategy without fear, the power of building yo…
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Build Recurring Revenue That Lasts with Sarah Williams
34:09
34:09
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34:09What if you could wake up every month knowing your bills were already paid? Sarah Williams turned her local gift shop into a subscription box business generating consistent monthly recurring revenue—and she's sharing exactly how she did it. Sarah started with 44 subscribers and grew to thousands, keeping customers for an average of 17.3 months at $…
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7 Brutal & Beautiful Truths from 2 Years of Entrepreneurship
17:08
17:08
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17:08By Andee Hart
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You know that feeling when your store is buzzing with holiday shoppers and you're thinking, "Finally, I don't need to do anything — they're already buying!" Yeah… that mindset cost me over $200,000. 😬 In this episode of Bringing Business to Retail, I'm pulling back the curtain on one of the most expensive assumptions I ever made: believing that bus…
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You know that feeling when your store is buzzing with holiday shoppers and you're thinking, "Finally, I don't need to do anything — they're already buying!" Yeah… that mindset cost me over $200,000. 😬 In this episode of Bringing Business to Retail, I'm pulling back the curtain on one of the most expensive assumptions I ever made: believing that bus…
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1
Breaking Free: A Social Media Detox Strategy That Actually Works
43:59
43:59
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43:59By Andee Hart, Gabe Cox
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5 Step Framework to Choose the Right Products
21:02
21:02
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21:02Are you sure you've got the right products for the holiday season? In this episode of Bringing Business to Retail, I share the painful lesson I learned during my very first Christmas in business — and the 5-step framework that will help you choose products that actually sell (and make this Q4 your most profitable yet). Here's what you'll learn: 🎁 W…
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Your Customers Are Lying to You (And They Don’t Even Know It)
18:39
18:39
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18:39By Andee Hart
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In this episode of the Bringing Business to Retail Podcast, I'm joined by retail buyer and showroom founder Erica Kiang to unpack the strategies that separate successful retailers from the rest. Whether you're stocking your own shelves or trying to get your product into stores, Erica shares hard-won insights from her experience with brands like Ann…
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Rebel Marketing: Why Playing by the Rules Won’t Get You Noticed with Shauna Van Mourik
46:59
46:59
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46:59By Andee Hart, Shauna Van Mourik
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1
You Can't Afford to Miss This January Plan
26:45
26:45
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26:45What if you could look at your bank account on January 1st and feel proud, confident, and excited instead of anxious? In this episode of the Bringing Business to Retail Podcast, Salena Knight introduces the January Vision Method — a powerful approach to planning Q4 so you can stop flying blind and start creating the results you want. You'll hear th…
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1
You Can't Afford to Miss This January Plan
26:45
26:45
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26:45What if you could look at your bank account on January 1st and feel proud, confident, and excited instead of anxious? In this episode of the Bringing Business to Retail Podcast, Salena Knight introduces the January Vision Method — a powerful approach to planning Q4 so you can stop flying blind and start creating the results you want. You'll hear th…
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1
5 Common Mistakes That Keep You From Shelf-Ready Packaging
16:15
16:15
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16:15By Andee Hart
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Why Customers Want to Give You Money (If You Let Them)
27:46
27:46
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27:46Black Friday and the holiday season don't have to mean discounting your brand into the ground. In this episode, Salena Knight unpacks the psychology of holiday spending and shows you how to tap into customer behavior without racing to the bottom. You'll discover: Why customers budget for holiday spending months in advance How gift-giving flips norm…
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5 Reasons Retailers Aren’t Responding to Your Product Wholesale Pitch
18:45
18:45
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18:45By Andee Hart
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Using AI Without Losing Your Authentic Voice - Anita Nielsen
39:23
39:23
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39:23In this episode, Salena Knight is joined by sales performance expert and author Anita Nielsen to unpack how businesses can embrace AI without sacrificing their authenticity. As AI tools become faster, cheaper, and more widespread, how do we avoid sounding like everyone else? From mapping the customer journey to identifying friction points, Anita sh…
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The Retail Partnership Strategy That Turns Stores into Repeat Buyers
17:29
17:29
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17:29By Andee Hart
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1
"We Need More Sales" - Breaking Down What To Do Next
19:37
19:37
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19:37In this episode of Bringing Business to Retail, Sal takes you behind the scenes of her Walk Club – where business strategy meets the footpath. Walking alongside a store owner who's struggling to lift sales, Sal dives deep into their numbers to uncover whether the real challenge is traffic, conversions, or sheer volume. You'll hear how to make sense…
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1
"We Need More Sales" - Breaking Down What To Do Next
19:37
19:37
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19:37In this episode of Bringing Business to Retail, Sal takes you behind the scenes of her Walk Club – where business strategy meets the footpath. Walking alongside a store owner who's struggling to lift sales, Sal dives deep into their numbers to uncover whether the real challenge is traffic, conversions, or sheer volume. You'll hear how to make sense…
…
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1
How to Start Wholesaling with Confidence (Even If You’re Overwhelmed)
16:19
16:19
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16:19By Andee Hart
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The 3 Essentials to Working Less & Achieving More with Jenna Harrison
59:01
59:01
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59:01What if working less was the secret to growing more? In this inspiring and unconventional episode, Salena Knight sits down with business coach Jenna Harrison to explore how redefining success, rewiring your nervous system, and letting go of guilt can radically transform how you work, lead, and live. From building a real estate empire and working in…
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1
The 3 Essentials to Working Less & Achieving More with Jenna Harrison
59:01
59:01
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59:01What if working less was the secret to growing more? In this inspiring and unconventional episode, Salena Knight sits down with business coach Jenna Harrison to explore how redefining success, rewiring your nervous system, and letting go of guilt can radically transform how you work, lead, and live. From building a real estate empire and working in…
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1
How Strong People Operations Fuel Freedom & Growth in Small Businesses
43:05
43:05
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43:05By Andee Hart, Kerri Roberts
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1
How To Revolutionize Your Visual Merchandising with Simon Molnar
48:03
48:03
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48:03What if you could treat your physical store like your website—tracking what works, what doesn't, and where the money's really being made? In this episode, Salena is joined by Simon Molnar, founder of Flagship, a tech startup that's helping retailers bring the power of ecommerce-style data into their bricks-and-mortar locations. From his early days …
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1
Why Customers Aren’t Clicking Add to Cart (5 Fixes You Need Now)
16:58
16:58
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16:58By Andee Hart
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Why Shoppers Are Visiting Your Website And Not Buying
31:18
31:18
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31:18Three times in one week, I tried to buy something and never completed the purchase—pants, accommodation, and those perfect green trousers. Each time, friction killed the sale. These are micro moments: split-second instances when customers grab their phones ready to buy immediately. With mobile commerce accounting for 60% of sales, optimizing for th…
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Small Business Sales Without the Ick: 4 Strategies That Build Loyal Customers
19:07
19:07
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19:07By Andee Hart
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Alisha Built Two Viral Brands From Scratch—Here's How
41:12
41:12
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41:12What do you get when you mix creativity, hustle, and a bit of chaos? A viral product brand that lands on Nordstrom's shelves—twice. In this episode, I sit down with Alisha Athreya, the powerhouse founder behind KURVWEAR. and Don't Eat My Candle, two product-based businesses that have achieved what most brand owners dream of: retail placement in sto…
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1
Alisha Built Two Viral Brands From Scratch—Here's How
41:12
41:12
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41:12What do you get when you mix creativity, hustle, and a bit of chaos? A viral product brand that lands on Nordstrom's shelves—twice. In this episode, I sit down with Alisha Athreya, the powerhouse founder behind KURVWEAR. and Don't Eat My Candle, two product-based businesses that have achieved what most brand owners dream of: retail placement in sto…
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1
Overcoming Limiting Beliefs: 3 Faith-Filled Mindset Shifts
14:47
14:47
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14:47By Andee Hart
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When Should You Spend MORE Money To Get a Customer?
27:23
27:23
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27:23When my house insurance doubled, I realized most retailers are stuck in transaction tunnel vision—treating customers like one-night stands instead of building lifetime relationships. This episode breaks down the Customer Lifetime Value formula that separates genius marketers from those throwing money at the wall. Discover why a $30 customer can be …
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