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Content provided by Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Why Shoppers Are Visiting Your Website And Not Buying

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Manage episode 496278540 series 3558204
Content provided by Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Three times in one week, I tried to buy something and never completed the purchase—pants, accommodation, and those perfect green trousers. Each time, friction killed the sale.

These are micro moments: split-second instances when customers grab their phones ready to buy immediately. With mobile commerce accounting for 60% of sales, optimizing for these moments is crucial.

You'll Learn:

  • What micro moments are and why they matter
  • How to optimize for mobile-first, friction-free purchasing
  • Checkout strategies that convert 77% cart abandoners
  • Why one-tap payments boost conversion by 30%

Stop losing high-intent sales to friction. Learn to capture customers when they're ready to buy with credit card in hand.

Sal

  continue reading

590 episodes

Artwork
iconShare
 
Manage episode 496278540 series 3558204
Content provided by Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Three times in one week, I tried to buy something and never completed the purchase—pants, accommodation, and those perfect green trousers. Each time, friction killed the sale.

These are micro moments: split-second instances when customers grab their phones ready to buy immediately. With mobile commerce accounting for 60% of sales, optimizing for these moments is crucial.

You'll Learn:

  • What micro moments are and why they matter
  • How to optimize for mobile-first, friction-free purchasing
  • Checkout strategies that convert 77% cart abandoners
  • Why one-tap payments boost conversion by 30%

Stop losing high-intent sales to friction. Learn to capture customers when they're ready to buy with credit card in hand.

Sal

  continue reading

590 episodes

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