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The holidays are the biggest opportunity of the year for product-based business owners — but that doesn’t mean you have to play the discount game to win.

In this episode of She Sells Differently, Andee Hart sits down with retail strategist and founder of The Retail Academy, Salena Knight, to unpack the strategies that help small businesses double their holiday sales — without ever lowering their prices.

Salena shares how to use her Five Pillars of Retail Success to drive growth, create customer excitement, and boost revenue sustainably. From leveraging Black Friday momentum ethically to optimizing your marketing, inventory, and systems, this episode gives you the exact roadmap to make this your most profitable season yet — all while staying aligned with your values.

Whether you’re a maker, boutique owner, or eCommerce founder, you’ll walk away knowing how to:

• Create urgency without discounts
• Plan your promotions for maximum conversion
• Turn one-time holiday buyers into loyal, repeat customers
• Prepare your operations for a true sales surge
• Keep your energy and integrity intact through the busy season

@thesalenaknight on IG

https://salenaknight.com/podcast-2/

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