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You’ve been told to listen to your customer, build what they ask for, and sell on value. But what if your customers don’t actually know what they want?

In this contrarian episode of She Sells Differently, Andee Hart unpacks the sales psychology that drives real buying decisions—emotions, identity, and subconscious desires—and why believing your customer at face value could be quietly tanking your sales.

You’ll discover:

• The 6 lies customers tell themselves (and what they really mean)
• Why logic-based selling rarely converts in product-based businesses
• The science-backed reason emotion drives every sale
• How to craft messaging that mirrors your customer’s self-identity
• Easy ways to tweak your product descriptions for instant resonance

Whether you’re selling candles, journals, jewelry, or skincare, this episode will help you rethink your approach to messaging and connect on a deeper level with the people you’re here to serve.

🎧 Ready to sell less like a salesperson—and more like a mind-reader?

Resources & Links

👉🏼 Create your monthly marketing campaigns in under an hour: Product Marketing Bank

👉🏼 Apply for the She Sells Differently Mastermind

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community

If you enjoyed this episode:

✅Subscribe to the She Sells Differently Podcast, where I deliver new episodes every Wednesday.

Listen on Apple | Spotify