Best SERPs Podcasts (2025)

1
Rank in the mind, not on the SERP – with Otuto Umeji 15:53

Play Pause

4h ago15:53

15:53

Otuto Umeji shares that one of the key elements to building a successful brand in 2026, from an SEO perspective, is to be the go-to, remembered brand for a particular keyword phrase. Otuto says: “Use brand positioning to move from SERP rankings to mind rankings.” What are mind rankings? “Recently, we have seen that SEO is shifting, and AI search is…

1
Optimizing for AI agents instead of traditional SERP rankings is just this year's hype? 3:11

12d ago3:11

3:11

AI search adoption is accelerating faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered search results across Google's AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic position…

1
Sort Your Brand SERP with Kalicube | Branding SEO Advice 10:47

22d ago10:47

10:47

In this episode, James Dooley sits down with Brand SERP expert Jason Barnard of Kalicube to break down why your search presence is now a critical part of business fundamentals. What begins as a simple conversation about “what is a Brand SERP?” quickly expands into a deeper look at how Google interprets identity, credibility, and authority across yo…

1
Build brand associations – with Christian Rigg 14:29

1h ago14:29

14:29

Christian Rigg follows on from Otuto Umeji’s tip to share that, if you can form a brand association in someone’s mind, it makes many aspects of SEO a lot easier. Christian says: “2026 is all about brand associations: in people's minds, in search engines, and in LLMs. Optimizing for brand associations means building deep and meaningful connections b…

1
In an AI search-first world, brands should move beyond "links for links’ sake" - with Charlie Clark 17:15

6d ago17:15

17:15

Charlie Clark shares that as we move towards an AI search-first world, brands should move beyond "links for links’ sake" and focus on semantically relevant brand mentions that align with key topics and entities, helping AI engines better understand, associate, and prioritise them in results. Talking points include: What’s an example of links for li…

1
Aim for recognition over rankings – with Sukhjinder Singh 17:44

2d ago17:44

17:44

Following on from Aleyda’s advice to optimize for citation-worthiness, Sukhjinder Singh shares that brand recognition is key. Sukhjinder says: “Say goodbye to rankings and hello to recognition. It's time to appear everywhere.” Why is it time to say goodbye to rankings? “It's not a complete goodbye, but it’s changing your mindset. We're still comfor…

1
Become worthy of citations – with Aleyda Solis 17:37

3d ago17:37

17:37

We all know that one of the most effective forms of SEO is to create a resource that garners natural links. A big part of brand SEO is to build a brand that people want to talk about. Aleyda says: “Optimize for citation-worthiness. This is easier said than done. It's about establishing yourself as an authority in your field, but in order to do that…

1
Your first move to prepare for the Direct-to-Agent era 2:50

10d ago2:50

2:50

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning framework…

1
One word that describes the shift from human-first to AI-first discovery 4:00

11d ago4:00

4:00

AI search adoption is accelerating at breathtaking speed across all major platforms. Brian Stempeck, co-founder and CEO of Evertune, explains how consumers are already experiencing AI-powered results through Google's AI Overviews, Amazon's Rufus, and voice assistants, even without actively seeking AI tools. The discussion covers strategic positioni…

1
Make friends with brand marketers – with Joshua Squires 15:25

6d ago15:25

15:25

However, not all SEOs understand the key elements of brand marketing – and if you’re fortunate enough to have specialist brand marketers in your organisation, take advantage of that! Joshua says: “Brand marketers should be SEOs’ best friends.” Why is that? “Brand marketing reaches where SEO can't. It drives demand, and it drives search interest. SE…

1
Make your brand front of mind in any conversation online – with Ashley Liddell 18:31

7d ago18:31

18:31

One element of SEO that’s more important than ever is Brand SEO. Brand SEO, according to Ashley Liddell, should be the essence of what SEO is nowadays. Ashley says: “Treat SEO as more of a brand-building activity. Look beyond the traditional KPIs of visibility and towards making your brand the preferred choice in any conversation that's relevant to…

1
Will brand websites matter more than third party publishers by 2026? 2:25

13d ago2:25

2:25

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, brings enterprise AI search expertise from his previous role at The Trade Desk where he witnessed major consumer behavior shifts in media consumption. The discussion explores how mainstream AI integration through Google'…

1
Crawling and indexing management needs to be a corner stone of your SEO strategy - James McLoughlin 16:52

8d ago16:52

16:52

James McLoughlin shares that crawling and indexing management needs to be a corner stone of your SEO strategy in 2026, ensuring crawlers (both traditional search engine crawlers and LLM crawlers) can quickly and easily discover, understand and index any content you want surfaced in search engines and LLMs. Talking points include: What does crawling…

1
Local Search in the Age of AI: Smarter Strategies for Brick-and-Mortar Brands 20:14

14d ago20:14

20:14

Is AI changing local search as dramatically as everyone claims — or are the fundamentals still what matter most? In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Kyle Harris, Director of Local Optimization, to break down how AI is reshaping local discovery — and what’s actually driving results for brick…

1
Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality 16:12

14d ago16:12

16:12

Is AI actually making your media more efficient — or just driving more empty traffic? In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Jenna Watson, SVP of Media, to unpack what AI Max really delivers, where it falls short, and how to balance automation with human strategy. They also explore the emerging keyword…

1
[Debate] Budgeting for multi-engine search: Where should your next $10K go? 37:41

9d ago37:41

37:41

At SEO Foresight 2026 on December 9, join widely respected voices in search—Barry Schwartz, Melissa Popp, Erin Sparks and Grace Frohlich—for a grounded discussion on how teams are planning budgets across today’s multi-engine landscape. With Google’s AI Mode reshaping results and “answer engines” gaining traction, this session compares real-world ap…

1
How will consumer discovery evolve over the next 12 months? 3:23

14d ago3:23

3:23

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google, Amazon's Rufus, and Siri without actively seeking AI tools. The discussion covers strategic partnerships like Walmart's early ChatGPT inte…

1
Stop worrying about what it’s called; worry about what you need to do – with Charlie Whitworth 15:46

9d ago15:46

15:46

With so many changes in the space, new acronyms have appeared in an attempt to describe the newer activities involved in SEO job roles. However, that’s a distraction, says Charlie Whitworth. Charlie says: “Forget the acronyms, particularly with AI search and SEO. Let's stop focusing on what it's called and focus on what we need to do.” Do acronyms …

1
Search-First Storytelling: Strategies to Get Your Content Found 11:10

10d ago11:10

11:10

Is your content getting harder to find — even as you create more of it? In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Orli Milstein, Director of Content Strategy, to explore how AI is reshaping discovery and why traditional SEO tactics no longer cut it. They unpack what it means to structure content for both …

1
From Vanity Metrics to Value: Analytics that Actually Drive Sales 14:09

10d ago14:09

14:09

Are your dashboards full of data that looks great but doesn’t actually drive business? In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Dan Temby, SVP of Technology & Analytics, to unpack why marketers chase vanity metrics, and what to measure instead. 0:00: Intro 0:50: How do we know which metrics on o…

1
Welcome to Shift Happens! 1:36

10d ago1:36

1:36

Welcome to Shift Happens: The art, science, (and chaos) of modern marketing . Each episode unpacks the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts how they transform disruption into an advantage.By [email protected] (DAC)

1
How brands can prepare for the Direct-to-Agent era of AI discovery 38:42

15d ago38:42

38:42

AI agents process 2.5 billion daily prompts, fundamentally reshaping discovery. Brian Stempeck, CEO of Evertune, runs 1.2 million AI prompts monthly for Fortune 500 clients, delivering measurable insights into generative engine optimization across 40+ countries. In this episode, Brian reveals three critical frameworks: baseline establishment across…

1
Utilise SEO to tackle highly regulated industries – with Nikolas Monti-Potsolakis 16:37

10d ago16:37

16:37

Nikolas Monti-Potsolakis shares that you can take learnings from SEO changes in highly regulated industries like iGaming and apply them to other sectors. Nikolas says: “In regulated sectors, like the iGaming space, companies need to keep SEO relevant and part of their strategy. The iGaming industry is growing across all continents, and SEO shouldn'…

1
How to set up Gen AI workflows while future-proofing for what comes next 8:06

17d ago8:06

8:06

78% of enterprises struggle with implementing scalable GenAI workflows. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting CEO who built one of the industry's most respected technical SEO agencies, shares proven frameworks for enterprise AI integration. The discussion covers systematic prompt engineering methodologies for conten…

1
One word that captures where we really are with Gen AI adoption in SEO 2:25

18d ago2:25

2:25

Enterprise SEO teams struggle with unclear GenAI adoption strategies. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting leader who built one of the industry's most respected technical SEO practices, shares his framework for evaluating AI tool implementation. The discussion covers strategic assessment criteria for ChatGPT-5's en…

1
Change your approach if you want to score high-paying clients – with Adrijana Vujadin 17:07

13d ago17:07

17:07

It’s not only SEOs in larger organisations that now have a greater requirement to understand and relate to business leaders. This is becoming increasingly important for independent SEO consultants, too. Adrijana says: “Acquiring high-paying SEO clients requires a different approach that a lot of SEOs are not talking about.” Why does it require a di…

1
Will ChatGPT 5 drastically impact Gen AI? 2:13

19d ago2:13

2:13

ChatGPT-5 promises significant advances in generative AI capabilities. Eric Enge, industry veteran at Pilot Holding with decades of search marketing expertise, explores the potential enterprise applications and limitations of next-generation AI tools. The discussion examines user preference adaptation frameworks, traffic attribution models for brea…

1
Guide your business into the agentic unknown – with Ben Howe 15:33

14d ago15:33

15:33

In addition to SEOs facing their own traffic challenges, many also find themselves tasked with guiding their business leaders through the massive change driven by AI agents. Ben says: “Guide your C-suite into the great agentic unknown, because if you don't, then nobody else is going to.” What is the great agentic unknown? “I'm talking about the nat…

1
What will be the biggest disruption to SEO? 3:28

20d ago3:28

3:28

Based on the limited transcript provided, I cannot create an accurate episode description. The transcript only contains the closing segment and a brief "Trend or Trash" discussion about ChatGPT-5, but lacks the main interview content with Eric Enge from Pilot Holding that would contain the specific frameworks, strategies, and enterprise insights ne…

1
One Thing Remains Constant in SEO - with Martina Kölsch 15:42

15d ago15:42

15:42

Martina Kölsch shares that the Panda Update in 2011 was one of the first major changes by Google that she encountered. SEO is continually evolving, yet one thing remains constant: prioritising a solid SEO foundation, a clear structure, and excellent content. Many tend to overlook these essentials whenever a new trend emerges. Discussion points incl…

1
Will human editorial review remain essential in SEO teams? 2:44

21d ago2:44

2:44

67% of businesses already use AI for content marketing and SEO, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from founding and selling multiple SEO agencies. The discussion covers implementing cosine similarity algorithms fo…

1
Diversify your revenue streams to survive the zero-click era – with Jack Chambers-Ward 18:18

16d ago18:18

18:18

One continuing trend within SEO in 2026 is the ever-increasing degree of difficulty when it comes to driving traffic from organic search. Jack Chambers-Ward advises that this should motivate you to reevaluate your overarching content publishing model. Jack says: “Create and monetise content to survive the upcoming zero-click era of search.” Will we…

1
Online Reputation Management | ORM Rep Management Services 7:35

22d ago7:35

7:35

Online reputation management (ORM) is becoming one of the most in-demand services across industries—and in this episode, James Dooley and Karl Hudson break down exactly why. As content becomes cheaper to produce, negative SEO, brand impersonation, and misinformation are rising. Brands that fail to manage their online presence are losing visibility,…

1
Best ORM Services | Karl Hudson & James Dooley 7:35

22d ago7:35

7:35

In this episode of the UK Lead Generation Podcast, James Dooley and guest Karl Hudson unpack what truly defines the world’s best online reputation management agency. The discussion opens with the real-world challenge faced by brands when negative press, bad reviews, or misinformation begins shaping the public narrative. James Dooley highlights how …

1
Neil Patel & James Dooley - The Truth About Personal Branding 11:55

22d ago11:55

11:55

In this episode, James Dooley sits down with global marketing leader Neil Patel to uncover the truth about personal branding in today’s digital world. Neil explains why corporate brands ultimately generate far more value than personal ones and why skill, performance, and operational excellence matter more than being well-known. He shares how enterp…

1
Managing Your Brand's Reputation with Large Language Models 6:59

22d ago6:59

6:59

In this episode of the UK Lead Generation Podcast, James Dooley and Kasra Dash break down a fast-growing challenge in digital visibility: how to manage online reputation inside large language models like ChatGPT, Gemini, and Claude. The conversation starts with the rising trend of people treating AI tools as search engines and the risks brands face…

1
Reasons You Need to Improve Your Brand SERP | Branding Advice 18:03

22d ago18:03

18:03

In this episode, James Dooley reconnects with Jason Barnard to explore how brand SERPs and knowledge panels have become essential assets for modern businesses. What begins as a simple reflection on years of conversations quickly turns into a deeper look at how visibility, trust, and credibility are now decided long before a prospect ever speaks to …

1
Branding Advice From Jason Barnard Made Me Millions | Brand SERP 8:48

22d ago8:48

8:48

In this short episode, James Dooley reveals how a single piece of branding advice from Brand SERP strategist Jason Barnard added millions in revenue to his UK sports construction company. By turning offline testimonials into a fully optimised online footprint, James Dooley transformed his Brand SERP—directly influencing buyer trust, bottom-of-funne…

1
How Jason Barnard at Kalicube Doubled My Digital Asset Valuation | Brand SERP 1:57

22d ago1:57

1:57

In this episode, Brand SERP expert Jason Barnard and digital entrepreneur James Dooley uncover how personal branding directly impacts business valuations, acquisitions, and long-term trust. James Dooley shares the story of how a single outdated video damaged buyer confidence and slashed the valuation of his iGaming asset—until he rebuilt his person…

1
Kalicube Review | How Jason Barnard Could Transform Your Business Online 1:57

22d ago1:57

1:57

In this episode, Jason Barnard joins James Dooley to explore how Brand SERP optimisation and knowledge panel management can reshape a company’s reputation and performance online. What begins as a discussion on Google’s understanding of brand entities becomes a revealing look at the long-term impact of structured data, credibility signals, and brand…

1
How to use Gen AI to build your SEO Program 31:30

22d ago31:30

31:30

67% of businesses already use AI for SEO and content marketing, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from building and selling multiple SEO agencies. The discussion covers relevance optimization using vector embeddin…

1
Sell resilience and become the glue that holds an organisation together – with Keith Goode 16:52

17d ago16:52

16:52

Increasingly, it seems as though SEO needs to be a complete organisational approach rather than a marketing channel, and this way of thinking is backed by Keith Goode. Keith says: “The SEO who secures buy-in isn't selling rankings, they're selling resilience.” What kind of resilience are you selling? “More specifically, it's organisational resilien…

1
What's your first 90-day playbook to improve visibility within your local market? 3:11

24d ago3:11

3:11

90% of local marketing agencies struggle with competitive differentiation in saturated markets. Helen Pollitt, SEO strategist at iStock with proven experience in local market penetration, shares her systematic approach to rapid visibility improvement. The discussion covers her three-phase implementation framework: data-driven baseline assessment to…

1
One word that defines the future of visual search for small businesses 2:16

25d ago2:16

2:16

Visual search remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock brings enterprise-level visual content strategy expertise, having guided thousands of SMBs through digital transformation initiatives that increased organic visibility by measurable percentages. The discussion covers integrate…

1
Embedding location-based schema on AI-generated images—trend or trash? 2:26

26d ago2:26

2:26

Visual search optimization remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock, who leads visual content strategy for Getty Images' stock platform serving over 1.5 million creative professionals, shares proven frameworks for integrating visual elements into comprehensive content strategies. …

1
Online Reputation Management | Best ORM Company 7:31

27d ago7:31

7:31

In this episode, host James Dooley sits down with Karl Hudson to break down what truly makes the best online reputation management agency in the world. Together, they explore why controlling the narrative around a brand is more critical than ever—whether for hiring, securing new customers, or earning trust in the age of AI and generative search. Ja…

1
Why FatRank Opened a Dubai Office for Reputation Management 0:56

27d ago0:56

0:56

In this episode of the Online Reputation Management Podcast, James Dooley and Kasra Dash explore the rising demand for online reputation management in Dubai. The conversation highlights why Fat Rank expanded operations into the region, how business owners and corporate brands are seeking more control over their digital presence, and what positive-s…

1
Who Do We Actually Help with Online Reputation Management? 1:22

27d ago1:22

1:22

In this episode of the Online Reputation Management Podcast, James Dooley sits down with Kasra Dash to discuss FatRank’s launch of ORM services in Dubai. Kasra explains why the city’s surge of entrepreneurs, high-net-worth individuals, and fast-growing corporate brands has created massive demand for reputation protection and proactive brand buildin…

1
True Cost of Online Reputation Management 1:05

24d ago1:05

1:05

In this episode of the Online Reputation Management Podcast, host James Dooley sits down with Kasra Dash to break down the real cost behind hiring an ORM agency. They discuss why effective reputation management isn’t cheap, the necessity of stacking content across social platforms, and how power posts, autocomplete strategies, and positive sentimen…

1
Best Online Reputation Management Companies (Ranked 2025) 9:52

27d ago9:52

9:52

James Dooley welcomes Kasra Dash to unpack the modern landscape of online reputation management (ORM). The episode explores how leading ORM agencies use SEO, narrative control, and content suppression to protect, repair, and elevate a brand’s online presence. James Dooley shares PromoSEO and Fat Rank methodologies for monitoring brands, removing ha…