Online reputation management (ORM) is becoming one of the most in-demand services across industries—and in this episode, James Dooley and Karl Hudson break down exactly why. As content becomes cheaper to produce, negative SEO, brand impersonation, and misinformation are rising. Brands that fail to manage their online presence are losing visibility, trust, and even revenue.

James Dooley and Karl Hudson explore how branded SERPs, knowledge panels, AI overviews, and omnichannel touchpoints now shape public perception. They explain how ORM ties directly into personal branding, corporate branding, link building, and brand protection. From social fortress setups to parasite SEO and reputation-focused guest posts, the conversation highlights how strategic brand assets can dominate page one and safeguard reputational equity.

The episode also dives into real-world ORM challenges, especially in competitive sectors like iGaming—where brands are losing traffic to competitors ranking for their “official login,” “support,” and “review” pages. Whether you're a small business or a large enterprise, this short but powerful discussion reveals why ORM is now a foundational part of modern SEO and digital trust-building.