In this episode, Brand SERP expert Jason Barnard and digital entrepreneur James Dooley uncover how personal branding directly impacts business valuations, acquisitions, and long-term trust. James Dooley shares the story of how a single outdated video damaged buyer confidence and slashed the valuation of his iGaming asset—until he rebuilt his personal Brand SERP and secured a 5.5-year multiple instead of 2.5.

Together they break down why Google’s perception of you is now a business asset, how personal reputation influences due diligence, and why controlling your digital narrative is essential for founders, operators, and sellers. This conversation demonstrates how a strong personal Brand SERP can add seven-figure value and why strategic brand management is no longer optional in today’s acquisition landscape.