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Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality

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Manage episode 524578279 series 2799884
Content provided by DAC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DAC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Is AI actually making your media more efficient — or just driving more empty traffic?

In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Jenna Watson, SVP of Media, to unpack what AI Max really delivers, where it falls short, and how to balance automation with human strategy. They also explore the emerging keyword less future of SEO — and why AI-driven search requires a complete rethink of how brands measure visibility and discoverability.

  continue reading

24 episodes

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iconShare
 
Manage episode 524578279 series 2799884
Content provided by DAC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DAC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Is AI actually making your media more efficient — or just driving more empty traffic?

In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Jenna Watson, SVP of Media, to unpack what AI Max really delivers, where it falls short, and how to balance automation with human strategy. They also explore the emerging keyword less future of SEO — and why AI-driven search requires a complete rethink of how brands measure visibility and discoverability.

  continue reading

24 episodes

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