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Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality
Manage episode 524578279 series 2799884
Is AI actually making your media more efficient — or just driving more empty traffic?
In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Jenna Watson, SVP of Media, to unpack what AI Max really delivers, where it falls short, and how to balance automation with human strategy. They also explore the emerging keyword less future of SEO — and why AI-driven search requires a complete rethink of how brands measure visibility and discoverability.
24 episodes
Manage episode 524578279 series 2799884
Is AI actually making your media more efficient — or just driving more empty traffic?
In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Jenna Watson, SVP of Media, to unpack what AI Max really delivers, where it falls short, and how to balance automation with human strategy. They also explore the emerging keyword less future of SEO — and why AI-driven search requires a complete rethink of how brands measure visibility and discoverability.
24 episodes
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