In this heartwarming second episode of 'Moderating Life,' hosts Edgardo and Elvia celebrate their journey at DLG Research by sharing some of their most memorable projects. They discuss the 'Press the Button' campaign for Sonic Drive-in, revealing the cultural and linguistic hurdles faced by Hispanic consumers. They also highlight a poignant study with the Environmental Defense Fund that uncovered the tough decisions marginalized communities make regarding air quality. The episode continues with the duo reminiscing about their collaborative work with Bush's Beans to develop products authentically tailored to Hispanic tastes, and how the everyday use of vinegar in Hispanic homes inspired a new Windex product. Through these stories, Edgardo and Elvia beautifully illustrate the profound impact of truly understanding cultural nuances, culminating in products and campaigns that resonate deeply with their audiences.

Connect with Edgardo on LinkedIn: https://www.linkedin.com/in/edgardodlg/

Connect with Elvia on LinkedIn: https://www.linkedin.com/in/elviadelagarzamorales/

Visit our website: dlgresearch.com

Join us for the next chapter of our 20-year journey! Share your thoughts on this episode with the hashtag #ModeratingLife or tag us online!