In the third installment of DLG's 20th Anniversary Podcast, Moderating Life, hosts Elvia and Edgardo de la Garza delve into the lighter side of market research. The episode is packed with amusing and unexpected stories from their careers as focus group moderators. Elvia recounts a memorable session where a participant forgot she was being recorded and adjusted her clothing in full view of the clients. She also shares a story about a participant who was convinced she was a famous celebrity and insisted on getting her autograph. Edgardo contributes a tale of an in-home interview that turned into a lively party complete with tequila and vodka, and a focus group participant who attempted to steal a competitor's bottle of whisky. The episode also highlights the occasional unpredictability of clients, such as a CEO who unexpectedly joined a session to thank participants personally, and a client who found romance with a receptionist during a research session. These entertaining anecdotes offer a behind-the-scenes look at the humorous and human aspects of consumer research, making for a captivating and engaging listen.

Connect with Edgardo on LinkedIn: https://www.linkedin.com/in/edgardodlg/

Connect with Elvia on LinkedIn: https://www.linkedin.com/in/elviadelagarzamorales/

Visit our website: dlgresearch.com

Join us for the next chapter of our 20-year journey! Share your thoughts on this episode with the hashtag #ModeratingLife or tag us online!