Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast. From the origin story of a show to the technical challenges and strategic pivots along t ...
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Pedal Stomper Productions Josh Troche Podcasts
Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible. Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.
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Season 4, Episode 1: Josh Troche, Pedal Stomper Productions
55:21
55:21
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55:21I am super excited about today’s guest, not just because he is a brilliant podcaster producer and has two of his own, but because he is my first international guest. Josh Troche is based near Cleveland in the US and offers all aspects of videography, podcasting and creative marketing. (Quick aside – apologies for the slightly glitchy sounds towards…
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Season 4, Episode 1: Julia Dietmar, Open Wardrobe
43:47
43:47
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43:47By Jo Long
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How Podcasting Built Credibility for Darrin Grella’s Real Estate Tech Startup
30:08
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30:08What happens when a real estate tech startup realizes they have a marketing problem, not a tech one? They launch a real estate podcast but not just to sell. Instead, they build a platform for community building, education, and brand credibility. In this episode, Josh Troche sits down with Darrin Grella, CEO of OfferIn, to explore the evolution of t…
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Authentic Podcasting Lessons from Mark Grimes That Every Beginner Should Hear
29:40
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29:40What happens when a working-class dad turns life’s challenges into a platform for change? For Mark Grimes, it meant turning his passion for volunteer mental health into Chewing the Crust, a storytelling podcast that’s equal parts grit, growth, and pie. In this episode, Mark shares how one moment backstage at a Chris Evans radio festival sparked the…
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How Gary Stocker Uses Data Storytelling on His Podcast to Expose the Higher Education Crisis
30:23
30:23
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30:23What if your college shut down halfway through your degree? You’ve invested time, money, and your future, only to face locked doors and unanswered questions. For thousands of students, this isn’t a hypothetical. It’s already happening. And it’s a warning sign of a deeper higher education crisis. In this episode, Gary Stocker, creator of This Week i…
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Season 3, Episode 7: Sarah Thackray, Beacon House Events
56:23
56:23
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56:23Today’s guest is Sarah Thackray from Beacon House Events based in the north of England. Beacon House Events is causing a real stir in the events industry, as well as the SME sector, leading the way in event sustainability and responsibility. Sarah and I talk about 🙃 the forward thinking ways Beacon House Events measures the impact of the events the…
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Saving Lives with a Podcast: Jason Stone Is Raising Prostate Cancer Awareness Through Storytelling
24:30
24:30
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24:30Jason Stone didn’t plan on becoming a podcaster… but after his diagnosis, sharing his story became a way to connect, educate, and advocate. In this episode, we explore how Jason’s raw and unfiltered YouTube podcast became a powerful platform for patient advocacy, cancer support, and emotional healing. His story is one of resilience, honesty, and a …
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Podcasting Making a Superpower: How Nicolas Comstock Uses His Voice to Change Public Policies
19:39
19:39
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19:39What do you do when the world tells you you’re unemployable? If you're Nicolas Comstock, you start a podcast and change the game. In this inspiring episode, Nicolas, host of Nick Speaks, shares how he turned a career setback into a platform for advocacy, storytelling, and social change. Told he wasn’t fit for traditional employment due to his disab…
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Season 3, Episode 6: Steve Messam, Installation & Creative Environmental Artist
53:07
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53:07Today, I am joined by Steve Messam, an incredible and humble artist creating temporary art installations around the world that bring together culture, landscape and narrative. Steve and I discuss 🙃 the enjoyment of provoking discussion, 🧠 the conundrum of ‘corporate memory’ in the growth and success of sustainability and responsibility, 👩🏼🏫 the ol…
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Why Authenticity Fuels Lead Generation and Client Attraction
30:17
30:17
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30:17How do you turn a microphone and a message into real client attraction and lead generation? In this episode, Josh Troche sits down with Kevin Anthony, a certified sexologist, relationship coach, and host of The Love Lab Podcast with over 105,000 subscribers, to uncover the real strategies behind building a thriving show. Kevin shares how he and his…
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Podcast Pivot Made Simple: The Step-by-Step Rebranding Strategy You Need
19:22
19:22
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19:22Change is the only constant in podcasting. Algorithms shift, platforms evolve, and audiences grow or sometimes disappear. That’s why knowing when and how to make a podcast pivot can mean the difference between fading out and building real momentum. Podcasting Momentum is here to guide business owners, entrepreneurs, and marketing managers through e…
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Season 3, Episode 5: Miles Watkins, Founder of Stuff4Life and Xeroc
57:35
57:35
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57:35Today, I am joined by Miles Watkins, one of the founders of Stuff4Life and Xeroc, both incredible propositions addressing the circular economy in two of arguably the toughest industries out there. I totally geeked out about tech, legislation and the human psychological influence on behaviours and attitudes to responsibility and the circular economy…
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Fix Your Podcast Set Design And Save Your Personal Brand From Bad Backgrounds
22:12
22:12
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22:12Your podcast studio speaks before you do. What's it saying about your personal brand? In this episode, we dive deep into creating an intentional podcast set design that elevates your message and connects with your audience. Whether you're broadcasting from a spare bedroom or investing in a full-blown virtual studio, your podcast aesthetics matter m…
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Microinfluencer Success: Why a Small Podcast Can Have a Massive Impact
28:46
28:46
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28:46Want a real look behind the scenes of what makes a small podcast thrive? In this episode, we’re diving deep into how becoming a micro influencer can lead to powerful audience relationships, even without massive downloads. We’ll break down how to attract aligned podcast sponsorship opportunities and grow your email subscribers list with content that…
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Season 3, Episode 4: Annie Soulsby, The Sustainable Life Coach
1:04:22
1:04:22
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1:04:22Today, I am joined by Annie Soulsby, founder of The Sustainable Life Coach. Annie had no choice, she was born into sustainability by default and ever since has studied, worked in corporate or founded organisations with sustainability as an underlying thread. She prides herself on being an educator, a facilitator and an explainer for how to and what…
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Looking Your Best on a Budget: Lighting Setup and Podcast Studio Setup Hacks You Need
30:47
30:47
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30:47Ever hop on a Zoom call, hit record, and later realize you looked like a shadowy floating head with a plant sticking out of your head thanks to where it was placed in the background? It happens more often than you'd think. Those little details can really shift how your audience sees you, especially if you're running a video podcast. In this episode…
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7 Podcasting Tips for Sounding Your Best: From Pop Filters to Room Acoustics
31:03
31:03
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31:03Are you sounding your best? Here's how to fix that. In this power-packed episode, we dive into 7 practical podcasting tips that will immediately upgrade your sound quality, without requiring expensive gear or a full studio build-out. Whether you're working with a cheap podcast setup or navigating a tricky space, we’ve got you covered. Discover how …
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Season 3, Episode 3: Barrie McDermid, The Punctuation Show & About Small Business Podcast
1:08:01
1:08:01
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1:08:01This time I am joined by Barrie McDermid, star of The Punctuation Show and fabulous host of the About Small Business Podcast. Barrie’s background in the education sector resulted in him launching The Punctuation Show to support children, their parents and schools in learning and enjoying the English language, not necessarily an easy feat! Passionat…
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Beyond Q and A: How to Use Your Podcast for Business Growth and Brand Alignment
20:08
20:08
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20:08If you're a small business owner or marketing manager wondering how to turn your podcast into a true marketing powerhouse, this episode is your blueprint. We go beyond the typical Q&A format to explore actionable ways to align your podcast strategy with your overall content strategy and podcast branding. Learn how to drive audience engagement, inte…
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Marketing vs Sales: Fix Your Brand Awareness Strategy With Better Podcast Content
24:56
24:56
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24:56Many small businesses fall into the same trap: confusing marketing with sales. In this episode of The Power of Podcast, we break down the critical difference between marketing vs. sales, and why understanding this distinction is essential for small business podcast creators and marketers alike. You’ll learn why podcasting for business is not your c…
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Season 3, Episode 2: Laura Norman, Founder of Chroma Marketing
45:00
45:00
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45:00This time, I am joined by Laura Norman, owner and founder of Chroma Marketing. Chroma Marketing specialise in creating and delivering sustainable marketing strategies, bringing clarity, direction, confidence and infectious fun to her clients’ marketing activity. Highly passionate, Laura holds some high values and is dedicated to learning and educat…
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Small Podcaster’s Guide to Big Growth Using Analytics
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21:54
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21:54Are you a small business owner or marketing manager wondering how to use podcast analytics even when your show has just a handful of downloads? You're not alone, and you're definitely not wasting your time. In this episode of The Power of the Podcast, we dive into how small podcasters can leverage analytics for real growth. We debunk the obsession …
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Does Your Podcast Suck? Fix Quality Issues With Proven Podcast Production Tips
22:16
22:16
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22:16Ever finish recording and think, “Wow… that was rough”? You’re not alone, and your podcast isn’t doomed. In this episode of The Power of the Podcast, we dive into the most common podcast mistakes that even seasoned hosts make and what to do when your episode doesn’t meet your expectations. Whether you're just starting out or deep into podcasting fo…
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Season 3, Episode 1: Helen Neal, Founder of HN Communications
55:47
55:47
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55:47Today I am joined by Helen Neal, Founder of multi-award-winning sustainability communications consultancy, HN Communications. HN Communications works globally with corporates and NGO’s crafting comms to authentically and honestly talk about sustainable business practice and progress. Sometimes, a particularly difficult arena to navigate with the fe…
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How Storytelling Helps You Elevate Your Brand & Podcast Growth
27:14
27:14
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27:14Want to know the secret behind the most successful brands and podcasters? It’s storytelling, but not just any kind. This episode explores how to strategically use authentic narratives to build trust, humanize your brand, and make your marketing unforgettable. Here’s what you’ll learn: why storytelling is such a powerful tool for driving business gr…
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Podcasting for Future Business: What’s Working in 2025
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27:47
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27:47Welcome to 2025 where podcasting isn’t just a medium anymore, it’s a movement. In this episode, we dive deep into what the future holds for content creators, especially small business owners and marketing professionals who are ready to use podcasting as a serious marketing tool. We begin with the seismic shift that AI tools are bringing to the prod…
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Sick of the same old interview or solo podcast episodes? This week, we flip the script. Join us as we dive deep into 6 innovative podcast formats designed specifically for business podcasting, branded content creation, and small business marketing. Discover how you can use podcasting not just to speak—but to connect, educate, and convert your audie…
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Don't Let Podfade Kill Your Podcast: How to Stay Consistent & Motivated
18:34
18:34
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18:34Is your branded podcast slowly slipping into silence? You're not alone—podfade claims the life of 84% of podcasts. In this episode, we're diving deep into how to avoid podfade and keep your show alive, consistent, and effective as part of your brand’s content strategy. From planning smarter with a podcast content calendar to using batch recording f…
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Is a Branded Podcast Right for Your Business? | Must-Know Tips Before You Launch
21:35
21:35
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21:35Thinking about starting a podcast for your business? Not so fast. In this episode of Pedal Stomper Productions, Josh breaks down the essential framework to help you decide: Is a branded podcast really the right move for your company? From common misconceptions (“I’ll go viral overnight!”) to strategic questions around audience fit, marketing alignm…
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S2, Episode 7: Jo Long, Founder of Jo Long Consulting and The Responsible Marketing Podcast
34:44
34:44
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34:44Today it’s me in the hot seat! I feel so proud of how this podcast has been received and wanted to thank you, my lovely listeners and YouTube watchers, for all your support, so I thought I’d complete Season 2 with a bit of a round up of why I started the podcast in the first place, what I hope it will give back, and some super easy tips to start yo…
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Beyond the Mic: Proven Strategies to Grow Your Podcast and Platform
29:31
29:31
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29:31Want your podcast to break beyond the mic and truly build your brand? In this episode, we dig deep into growth strategies every small business owner and marketing manager needs to know. We start by laying the foundation for growth — with planning, audience identification, and content diversification. Then, we dive into expanding your reach through …
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Nail the First Two Minutes: Mastering Podcast Intros That Convert
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33:01
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33:01Struggling to keep listeners past your intro? You’ve got 15–20 seconds to wow them—or watch them swipe away. In this high-energy episode of the Pedal Stomper Productions Podcast, we’re showing you how to turn those opening moments into pure podcasting gold. If you’ve ever typed “how to start a podcast,” “what makes a good podcast intro,” or “brandi…
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The Psychology Behind a Successful Podcast: How to Captivate and Keep Listeners Coming Back
36:17
36:17
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36:17What’s the secret sauce behind a podcast that listeners can’t get enough of? In this episode, we explore the psychology that fuels successful podcasting—perfect for small business owners, content marketers, and brand strategists looking to grow their show. Discover how to: Leverage the intimacy of audio to build authentic relationships Craft storie…
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S2, Episode 6: Richard Linsley, Priors Mills C of E Primary School, Billingham
37:39
37:39
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37:39This time I am joined by Richard Linsley, Head Teacher at Priors Mill C of E Primary School, based in Billingham in the north east of England. Richard has been in education for over 25 years, moving from teaching to leadership roles, and just before this recording, I was lucky enough to take part in careers week at the school, talking with Year 4 p…
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How to Build a Branded Podcast That Grows Your Business (Step-by-Step Strategy)
28:16
28:16
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28:16Are you just talking into a mic—or are you building a brand? If you want your business podcast to actually move the needle, this episode is your ultimate strategy session. In this value-packed episode from Pedal Stomper Productions, we walk you through the essentials of building a branded podcast that does more than just sound good—it serves your a…
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S2, Episode 5 - Tony Underwood, Believe Solutions Ltd.
1:05:03
1:05:03
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1:05:03My guest on this episode is Tony Underwood, Co-founder of Believe Solutions Ltd. an organisation championing positive outcomes for all stakeholders through social action and impact. You might know Tony from his previous careers as an England Rugby Union player turned pilot, but now is bridging the gap between communities and the private sector thro…
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Is Your Branded Podcast Worth It? Let's Talk Real ROI
33:25
33:25
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33:25Return on investment (ROI) is the elephant in every marketing room—and when you're running a branded podcast, it's the question you have to answer. In this episode, we tackle the ROI of branded podcasts from every angle: the hard data, the soft signals, and why it doesn't always show up on your bottom line right away. You won't get vague fluff here…
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S2, Episode 4 - Mollie Nathan, redpill Marketing Agency
42:24
42:24
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42:24Midway through Season 2, my guest for this episode is Mollie Nathan, Creative Lead & Art Direction for Creative Projects at redpill marketing agency. redpill is a market leading and groundbreaking influencer marketing agency, setting the industry alight with a more conscious and impactful project creation and delivery. Influencer marketing hasn't a…
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No More Scattered Content! Let's Build a Strong Foundation with Content Pillars
25:13
25:13
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25:13Are you struggling to keep your branded podcast focused and engaging? Do your topics feel disconnected, making it harder to build a loyal audience? You're not alone! One of the biggest challenges podcasters face is staying on track—and that’s exactly what we’ll help you solve in this episode. We help you build a step-by-step guide that will walk yo…
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Branded Podcasts 101: Getting your Business Branded Podcast Foundation Right
28:37
28:37
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28:37Branded podcasts can be an incredible marketing tool—when done right. We see it too often where they fall into the trap of being a boring sales pitch. It's even worse when you add that with delivering unhelpful content. In this episode, we break down the fundamentals of creating a branded podcast that engages, educates, and actually builds trust wi…
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Make Your Business Branded Podcast Stand Out in a Crowded Market
32:44
32:44
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32:44With the podcasting space more competitive than ever, how can you make your show stand out? If you're a small business owner or marketing manager, leveraging a podcast can be a game-changer for brand awareness and customer engagement. But how do you rise above the noise? In this episode, we dive into the key strategies that will help you differenti…
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S2, Episode 3 - Simon Raybould, Presentation Genius
1:03:16
1:03:16
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1:03:16And here we are already at episode 4 of Season 2! In this episode, I talk with Simon Raybould, known as the Presentation Genius and total guru for effective communication. We had such a lot of fun recording this episode, not least of all due to a little furry friend of the canine type who kept us on our toes. See if you can spot any references to h…
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Build Know, Like & Trust with Podcasting + Why Branded Podcasts Win
26:37
26:37
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26:37If you're looking to build a stronger relationship with your podcast audience, or you're if you're using your podcast to fast track your relationship with clients, we are talking about the one of the keys to doing that in building "Know, Like, and Trust". In this episode, we dive deep into why it's essential for business success and how podcasting …
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S2, Episode 2: Andy Read, Resilient Business Systems
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59:57
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59:57In this episode, I chat with the always joyful Andy Read from Resilient Business Systems, a tech based solution provider based in the north east of England and servicing organisations across the UK. Andy has been in his industry literally man and boy & it was fascinating to discover how he made the steps from starting out to where he is now, and wh…
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Podcasting for Business: Why 2025 is the Perfect Time to Start
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22:51Ever thought about starting a podcast but felt overwhelmed by the process? Or maybe you’re wondering if you’ve missed the boat on podcasting? The good news—2025 is still a fantastic time to start, and in this episode, we’re breaking down why podcasting is more relevant than ever for businesses looking to create powerful marketing content. We’ll cov…
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From Symphony to Screen: A Masterclass in Visual Storytelling with Toni Dolce
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34:50Ever wondered how a background in classical music could translate into a successful career in video production? This week, we sit down with Toni Dolce, CEO of Purple Critter Media, to explore her unique journey and uncover the secrets to captivating visual storytelling. Toni shares how her passion for music organically transformed into a thriving v…
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S2, Episode 1 - Chris & Issy from Howell Media
1:01:21
1:01:21
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1:01:21In the first episode of Season 2, I am joined by Chris and Issy, the dad & daughter super team from Howell Media, based in the northeast of England. Howell Media are multi-award winning experts in film, content creation, animation and live event streamers, offering end-to-end solutions in creativity, project management, and delivering tangible resu…
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Storytelling in PR: Donna Loughlin on Crafting the Perfect Narrative
39:26
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39:26This episode features Donna Loughlin, an award-winning PR expert who has mastered the art of helping brands tell their stories in a way that captivates, informs, and sells. With an impressive career spanning decades and a client list that reads like a who’s who of innovation, Donna reveals why storytelling is the backbone of impactful public relati…
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Mastering Video Marketing: Mukul Lalchandani on Building Brand
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33:50
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33:50In this episode, we dive deep with Mukul Lalchandani, founder of Undivided, a trailblazing real estate agency in New York City. Mukul shares how video marketing transformed his business, helped him stand out in a saturated market, and built lasting trust with his audience. Discover his strategies for creating authentic, intelligent content that res…
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It's Never Too Late to Go Viral: How Authenticity Drives Success
42:13
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42:13In this episode, we chat with Kerry Grinkmeyer, a retired financial advisor who has defied expectations and built an incredible online presence with over 183,000 YouTube subscribers—all at the age of 80. Kerry shares his unique journey into content creation, his passion for teaching others about financial independence, and the strategies that have …
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