What happens when a real estate tech startup realizes they have a marketing problem, not a tech one? They launch a real estate podcast but not just to sell. Instead, they build a platform for community building, education, and brand credibility.
In this episode, Josh Troche sits down with Darrin Grella, CEO of OfferIn, to explore the evolution of their podcasting for business journey. From nervous beginnings to a dialed-in podcast structure, Darrin shares how launching an educational podcast helped his team shift their marketing mindset, establish authority with real estate agents, and create a steady stream of long-form content that feeds every part of their startup marketing strategy.
They also dive into how a solid podcast strategy can reach a niche audience, what every podcast host should know about developing strong interview skills, and the real business impact of content creation through podcasting. Darrin shares mistakes made and key podcast lessons learned during the launch, while also explaining why effective real estate marketing is always about delivering value, not just volume.
If you're a real estate agent, marketer, or business owner thinking about launching a podcast, this episode is packed with insights you can use right now.

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